Public Relations Services - Press Releases
Press release development is one of the many ways we work with clients to manage their reputation. We have many years of experience writing news releases that not only capture the attention of targeted reporters, but are accurately written to the desired style, written with a news perspective instead of a promotional tone and are relavant to what their readers want to see in their news.
Media Relations for Improved Reputation
Monitoring what is said about your company in the media or looking for ways to get the media talking about your company, are two approaches to media relations. Both require a critical eye and reaction when news items about your company are less than favorable. Our team will monitor your reputation for you, tracking news clips and monitoring online discussion so you can be sure what is said about your company, products or services are in line with your desired image. Combating negative news with positive news is one way to improve online reputation and continually striving to do good in the community is a good way to positively position your company on a local level. The consistent delivery of press releases to targeted media is one of the best ways to manage your own reputation as long as the news releases are written from the right perspective.
What makes a good news release?
A good news release is relevant, newsworthy and properly written to Associated Press guidelines. The best way to achieve the maximum coverage for your news release is to make sure all of these elements are present in every press release you send out. Reporters are more likely to pick up your news if it's professionally written and targeted to their readers. A news release isn't always about your company and services. More so, it's about what the public wants and why they should care. Your company and services are often times merely the delivery of the specific news, with information about your company and services included as a secondary message. That's not to say that your company milestones aren't newsworthy, because they are. Find every excuse to send out a news release but make sure you don't over spin it or you risk the news item being overlooked entirely.
Need help with your next press release?
Call us. We have veteran public relations professionals on staff to help you get the messaging right and delivered to the intended target in the most effective way. Call us (618) 656-7333.