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Blogging Benefits for Your Business

By Jaci Rothe

More often than not, business owners question the importance of blogging and if it is really essential for their business’s success. “Do people really read blogs anymore?” “Is it really worth my time?” “What do I even write about?” These are questions we are frequently asked by our clients when discussing the start of a blog for their business. Running a business encompasses a multitude of responsibilities, and a majority of business owners simply do not have the time or skills to regularly write high quality content for a blog. That’s where Cork Tree Creative can help! Before ruling out a blog for your business’s website, read a few of the endless marketing benefits of blogging:

•    Blogs drive traffic to your website.  Generally, websites are not frequently updated once they are “live”. When an “About Us” or “Services” section has been written and created on a website, it usually remains untouched for years. A blog is a simple way to continuously add updated, relevant content to your business’s website. Why is this important? Because every time you post a blog to your website, it shows Google and other search engines that your site is active and that new content is surfacing. Fresh content is essential to beating out your competitors in Google or Bing’s results pages. When writing a blog, you should take the time to list out the keywords, topics and categories that your business can be identified with. Use these specific keywords and expressions when writing your blogs to increase your website’s Search Engine Optimization (SEO). 


•    Blogs improve your social media presence. Are you constantly searching for new and original content for your social media pages? Look no further, as your blogs can be repurposed for your business’s Facebook posts! Once you post a blog to your site, you can share it across all of your social media pages such as Twitter, Facebook, LinkedIn, etc. Your social media followers can then comment, like, and share your blogs on their pages, exposing your business to an entirely new audience.

•    Blogs create relationships with your customers. Writing a blog is a simple, yet effective way to develop positive relationships with your customers. Use your business’s blog as an opportunity to directly connect with your consumers. Post relevant, reliable content, so that your readers can view your business as trustworthy and informative.  For example, if your business is a pet shop, post a blog that teaches your readers how to properly house train their new puppy. If you are a realtor, write a blog on preparing your home to sell. Consumers like to be informed and to learn, and they appreciate when businesses take the time to teach them.

As you can see, a well-written blog can go a long way in your business’s marketing efforts. Are you interested in blogging for your business, but feel that you do not have the time or resources to do so? No worries, we can help! Our team of talented copy editors and creative writers can produce blog posts specific to your business and industry. Not only do we write to match your business’s personal brand and style, we also include SEO-friendly keywords to get your business at the top of Google’s search results. Has this blog convinced you to blog? We hope so! Give us a call today at 618-656-7333.

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