Our Latest Blog Posts

The Business Behind Branding

By Alyssa Eason

One of the most important parts of a strategic marketing campaign is branding. How you brand your campaign helps dictate when, how and if your business will grow. Want to define yourself as an industry leader? Then a cohesive branding campaign is the answer. At Cork Tree Creative, nothing gets us more excited than the prospect of creating an individualized campaign to propel your company where you need to be.

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Down & Dirty Reasons to Love Press Releases

By Nicole Dicks

At our office, there are a lot of things that make us happy. Stellar testimonials from clients, word-of-mouth referrals, and campaign “shout outs” that end up on the 6 o’clock news. It’s very satisfying when a small idea for a client turns into a full-fledged marketing program. In today’s world, “spreading the word” happens with the help of Internet emails, social media, and traditional advertising with our beloved press. Yes, sending out a press release is still an awesome and effective way to tell your story, and we’ve compiled a short list telling you the reasons why.

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On-Page SEO: Best Practices for Content Writing

By Susan VanNorman

SEO may not be the first thing that you think about as you create pages for your website. Even though you may know some information about SEO and realize it’s importance in an overall marketing strategy, by becoming more informed about best practices of on-page SEO, you can make a serious impact toward increasing your web traffic, improving rankings and attracting your target audience.

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Why It's Our Favorite Time of Year

By Nicole Dicks

At Cork Tree Creative, autumn is a great time for our creative team to reflect on the year and begin planning for the future. Holidays also give us a chance to thank our existing clients and begin to work with them on suggestions for making their strategic marketing plans for the upcoming calendar year. There are a few simple things that we like to share with our clients as planning begins.

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Instagram: The Telegram Service of Today

By Nicole Dicks

In the mid-nineteenth century, if your rich uncle that lived on a different coast died, you obviously didn’t learn about the event through Facebook. Most likely, you found out you were soon going to strike it rich by receiving a telegram - a message sent by telegraph and then delivered in written or printed form. With a telegram, people could communicate with each other from greater distances, receiving news faster than ever before. As a telegraph operator, I’m sure it was an exciting job to have at the time, getting to hear first-hand all of the latest and greatest gossip and information before everyone else.

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Take This Blog & Read It

By Nicole Dicks

Blogging has really evolved since the beginning of the Internet. I recall talking to friends that wanted to make a little extra money and write about their daily activities, whether as a stay-at-home parent or entrepreneur. If you Google “blogging”, you’ll find many articles on how to make it rich as a blogger. The reality is, blogging isn’t being used solely as a profession anymore, but also as a way for businesses and corporations to share knowledge about their services, products, and philosophies. Today’s blogs offer so much more than just one person’s daily journal entry about their new pet or book they’ve read. 

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