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Social Media Marketing: It's Everybody's Job

By Nicole Dicks

Before the “Internet of Things”, we didn’t know what our business competitors were doing until we picked up the newspaper, digging through the news items. Charity golf scramble on Thursday? That’s when we heard all of the gossip about XYZ Company’s new product or a shuffling of personnel within a department’s management team.

With social media, that’s all changed.

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Having it All is Oh So Sweet

By Nicole Dicks

I think many of us agree that life is a balancing act. Dr. Seuss may have said it best when he wrote, “step with care and great tact and remember that life’s a great balancing act.” Many of my closest friends are successful businesswomen, with great jobs and beautiful families…but little time for themselves. A new phrase we’ve seen on the internet, “mompreneurs”, inspired me to reflect on the two women that have built Cork Tree Creative, Inc. and made it the marketing and public relations power house that it is today. 

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The Business Behind Branding

By Alyssa Eason

One of the most important parts of a strategic marketing campaign is branding. How you brand your campaign helps dictate when, how and if your business will grow. Want to define yourself as an industry leader? Then a cohesive branding campaign is the answer. At Cork Tree Creative, nothing gets us more excited than the prospect of creating an individualized campaign to propel your company where you need to be.

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Down & Dirty Reasons to Love Press Releases

By Nicole Dicks

At our office, there are a lot of things that make us happy. Stellar testimonials from clients, word-of-mouth referrals, and campaign “shout outs” that end up on the 6 o’clock news. It’s very satisfying when a small idea for a client turns into a full-fledged marketing program. In today’s world, “spreading the word” happens with the help of Internet emails, social media, and traditional advertising with our beloved press. Yes, sending out a press release is still an awesome and effective way to tell your story, and we’ve compiled a short list telling you the reasons why.

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On-Page SEO: Best Practices for Content Writing

By Susan VanNorman

SEO may not be the first thing that you think about as you create pages for your website. Even though you may know some information about SEO and realize it’s importance in an overall marketing strategy, by becoming more informed about best practices of on-page SEO, you can make a serious impact toward increasing your web traffic, improving rankings and attracting your target audience.

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