- Created: Monday, 30 June 2014 23:42
By Laura Reed
I can remember the day when hand delivering and faxing a press release was the norm in the public relations industry. Headline, date line, a great lead sentence of newsworthiness and a comprehensive body of text with two quotes was pretty much all that you needed to complete a press release to appeal to the standards of the average reporter. Today, those same standards apply but there is so much more that can be done to maximize the effectiveness of a news release so you can get the attention your company deserves.