Our Latest Blog Posts

How to Optimize Your Press Release for Social Media/SEO

By Laura Reed

I can remember the day when hand delivering and faxing a press release was the norm in the public relations industry. Headline, date line, a great lead sentence of newsworthiness and a comprehensive body of text with two quotes was pretty much all that you needed to complete a press release to appeal to the standards of the average reporter. Today, those same standards apply but there is so much more that can be done to maximize the effectiveness of a news release so you can get the attention your company deserves.

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Does Social Media in the Workplace Make Sense?

By Laura Reed

Published just this month, Fox Media reported that studies now indicate social media may actually have some tangible benefits in the workplace. This surprising study poses the important question: now that social networking is here to stay, is it better to offer employees appropriate training and etiquette for using social media instead of banning it from the workplace completely?

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Grow Your Business with Events Marketing

By Nicole Dicks

Going to a party can be a lot of fun. Hosting a party can be a lot of work! Many successful business owners understand the importance of events marketing to engage their existing client base, promote their business to new prospects and show appreciation for customers and/or employees. Often, events are used to raise money for not-for-profit organizations as well, gaining awareness for a good cause. An effective events marketing program doesn’t start with the invitation and end with last call – the pre- and post-party planning can take a team of marketers to ensure the event actually targeted the right people and influenced their buying decisions.

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What’s SEO? I have a website, so, do I really need it?

By Shelly Wolfe

I’m just going to ask this straight out of the gate. When is the last time you searched for your business, product offerings or services? Did you see your business in the search results? If not, then you need to read this post. I titled this particular post the way I did because this is a very popular question we receive whenever talking to clients about website development or redesign. To answer the title, yes, it is important and yes, you should have SEO on your website. But us telling you that doesn’t mean you get what search engine optimization is or how it benefits your website. So, here’s the low down.

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Professional Writing Services Can Turn Phrases into Dollars and Cents

Words can be very powerful. A good book, written well, can really transport you into a different world. A well-written advertisement can grab your attention and make you consider "XYZ Brand" next time you're at the grocery store. Angry words, either from friends or loved ones, can hurt and sometimes even destroy relationships. The power good writing exudes has existed for ages, but the reasons people write have changed.

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It's A Whole New...World Wide Web

If you’re a business owner, you’ve probably discovered within the last several years how marketing has changed dramatically. It’s no longer enough to have meetings on the golf course, closing a deal with a handshake. In our world’s global economy, having a website presence is just as important as building those face-to-face relationships with clients and potential clients. Toss social media in to the marketing mix, there’s no doubt competition is fiercer than ever before. Today, if you make a customer angry, hundreds if not thousands are going to hear about it with one single social media post.

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