Our Latest Blog Posts

Professional Writing Services Can Turn Phrases into Dollars and Cents

Words can be very powerful. A good book, written well, can really transport you into a different world. A well-written advertisement can grab your attention and make you consider "XYZ Brand" next time you're at the grocery store. Angry words, either from friends or loved ones, can hurt and sometimes even destroy relationships. The power good writing exudes has existed for ages, but the reasons people write have changed.

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It's A Whole New...World Wide Web

If you’re a business owner, you’ve probably discovered within the last several years how marketing has changed dramatically. It’s no longer enough to have meetings on the golf course, closing a deal with a handshake. In our world’s global economy, having a website presence is just as important as building those face-to-face relationships with clients and potential clients. Toss social media in to the marketing mix, there’s no doubt competition is fiercer than ever before. Today, if you make a customer angry, hundreds if not thousands are going to hear about it with one single social media post.

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Guest Blogging Blunders Unleashed!

By Nicole Dicks

Not all of us are writers. Some of us find that the written word is much more complicated than the spoken one. In our industry, it’s important to be skilled at both! As a Cork Tree Creative team member that writes often, proofs pages of material at a time, and is a stickler for being grammatically correct, I was not really surprised by Matt Cutts (Google’s spokesperson for “all things Google”), when he indicated last week that if your company is using guest blogging or participating in guest blogging solely to link build and get people to your website, those days are over.

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What makes a logo design . . . uh, great?

By Nicole Dicks

When you think of a brand, which companies are the first to come to mind? Do companies like Nike, Google and Target stand out? It’s pretty obvious which logos are memorable and have instant recognition and stand the test of time – some even being noticed internationally. The key is that those viewing them know right away the business represented. And, each of these logos is memorable for their own reasons. The Nike “swoosh”, for example, is such a simple logo, yet it represents a huge company with affiliations with sporting events and charities all over the world.

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Make Networking Work for You

By Nicole Dicks

We all network, every day. Sometimes, it’s in a more formal setting like a breakfast connection tied in with a speaker, a business after-hours or a scheduled ribbon cutting for a new business. Networking can even happen in the dentist office waiting room while you’re waiting for your son’s check-up. Regardless of where you are networking, it’s an important component in successfully growing a business.

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Year-End Planning Made Easier

By Nicole Dicks

It's not even the holiday season yet and many companies and organizations are already talking about planning for 2014. Getting a strategic marketing plan together for the new year ahead is just the beginning of the battle to get a comprehensive plan in place and execute it all within a refined budget. Do you have goals and objectives for the new year? Have you outlined what successes you can point to from the prior full year of marketing and what worked and didn't work in the current year that you might want to enhance or throw in the can?

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