Client News

During its “Month of Giving”, Diamonds Direct Raised Over $5,000 for the Blues for Kids Foundation, the Charitable Trust of the St. Louis Blues


Diamonds Direct St. Louis is pleased to announce that it successfully raised $5,200 for the Blues for Kids Foundation during its “Month of Giving” this past October.

“My team and I are so grateful to have had the opportunity to give back to such an impactful organization here in St. Louis, the Blues for Kids Foundation,” said Jonathan Pottow, general manager of Diamonds Direct St. Louis. “We want to sincerely thank all of our wonderful customers who participated in our “Month of Giving” and directly supported this region’s youth.”

For every engagement ring that was purchased during the month of October, Diamonds Direct donated $100 to the Blues for Kids Foundation. In honor of the event, Diamonds Direct created an exclusive collection of custom jewelry that celebrates the work that the Blues are doing in the St. Louis community. The fashionable collection included blue sapphire jewelry, birthstone jewelry and personalized jewelry. When a guest purchased a piece from this stunning collection, $100 was also donated directly to the Blues for Kids Foundation.

The Blues for Kids Foundation’s mission is to positively impact programs and services that improve health and wellness of youth in the St. Louis area. Blues for Kids has contributed more than $3 million to the St. Louis community. To learn more about the official charity of the St. Louis Blues, visit: https://www.nhl.com/blues/community/blues-for-kids.

The Diamonds Direct showroom is located at 11619 Olive Boulevard in Creve Coeur, Mo. To learn more, visit: https://diamondsdirect.com/st-louis.

About Diamonds Direct

At the heart of our culture is a family atmosphere where teamwork, fun and a positive attitude are crucial to providing a unique shopping experience that sets us apart in the industry. We take ownership, charge forward and make decisions that allow us to create long-term relationships with our customers. We believe we have what it takes to succeed and it’s up to us to continue to raise the bar daily. The customer is why we exist. Therefore, we will listen, exceed their expectations and never say no.

Diamonds Direct is a true direct diamond importer, cutting out all the middleman markups. Having buying offices in Israel and India allows us to hand pick only the best diamonds to come to our retail stores. Our focus is owning the right diamonds at the right value. Our selection, education, warranties and guaranties create a no-risk shopping environment that is customer focused and flexible to make sure we maximize the customer’s budget and exceed their expectations.