Responsive Web Design
Is your website responsive? Should it be? Each day the number of people that access the Internet using a smart phone or tablet increases making it continually important to analyze how your website design performs on these devices. As of May 2013, 63% of adult cell phone owners use their phones to go online, with 34% using their phones as their primary method vs. a desktop or laptop computer.
Is your website ready? Do you have a mobile website or a responsive design for your site, or both? And, which one should you choose for your company? We highly recommend to our clients a responsive web design . . . and here's why:
The Most Powerful Search Engine Prefers Responsive Design
Google has a 67 percent market share of all searches made using search engines on the web. Google not only prefers responsive design for mobile configuration, the company also believes that responsive web design is the industry best practice. Why? From a technical standpoint, Google likes responsive design because websites built with a responsive design element have only one URL and the same HTML, neither of which change regardless of the device being used. So that makes it easier for Google to crawl, index and organize information and content and therefore easier to find your site.
Better User Experience
Having a responsive design for your website ensures that your visitors have a better, more consistent user experience. We all know that when we visit a website there are certain areas of the site where we can find our favorite content. Being able to easily access the same website from any device and find the content organized in a very similar manner provides the user with easier navigation, and we all like easier. Responsive design will give your visitor a very similar view of your website than if they were to access it from a desktop or laptop computer. That view responds to the device they are using and gives them a similar experience as if they are accessing the site from a computer.
Better Viewing of Images and Copy
Responsive design gives you opportunity to shrink your copy and scale images while providing a consistent structure. This allows the viewer to read more of the copy if they wish but see the site in its entirety so they can more easily find what they are looking for. Responsive design also allows you to scale images so the viewer will be able to see the image clearly without it taking up the entire screen of their device.
Get On Board or Be Left Behind
Bottom line, whether you are on board with responsive design or not, it is the direction that all web masters are headed mainly because of Google's preference for the design. It might be an investment over and beyond your initial web design/development fees but it will pay off in the end and you won't have to pay later to get your site up to speed when responsive is the only way to go. So, whether you have an existing site and just need to make it responsive or it's time for a brand new site, ask us how we think responsive design will give your site visitors a better experience so they will come back time and time again.So now that you are asking yourself "Should our website be responsive?" You know that the answer is undoubtedly. . . YES! If it's not, ask us about our responsive design service and be on your way to providing your website users the best experience possible in this new era of Internet Marketing.