When designing a website, it is crucial to make your site appealing, memorable and of course, functional. If a user does not get a sense of satisfaction from visiting your site in the first 10 seconds, then on to the next website they go with the sound of a mouse click. Do you want to build a credible, respected website for your company? Here are some simple, yet essential elements to designing a successful website that your customers will love as much as you do.

•    Organize Website Content

This is one of the most crucial, and yet overlooked elements in website design. Every great website should have a consistent flow through its pages. This can easily be achieved with a navigation menu that appears in the same location across all pages of the site.The navigation menu should encompass differentiated pages that are important to the user such as home, about us, portfolio, contact us, etc. It is important to keep navigational menus to a minimum, not exceeding more than five menu items. Font size and style should be consistent on a page, so that all content is easy to read. All paragraphs should carry the same amount of space between lines. When designing and organizing a site, one should act as the user and make sure that it is both easy to read and easy to navigate.

•    Your Website Should Have Good Visual Design

This element includes all visual aspects of your site, such as logo, font, theme, images, videos and colors. When designing your site, think about the overall image of your business and how you want to portray that image to users. For example, if your website was for a landscaping company, a green grass-like background could be ideal. The logo could include the visual elements of trees or a bush. Images on the site would include high quality pictures showcasing your best landscaping projects your company has done. Visual elements are what gives your website character and sets it apart from the rest. Be bold and have fun with it.    

•    Use Contact Information and Linked Social Media Pages

Your website should include your company’s contact information. Whether it appears in the header or as a separate “Contact Us” page, make sure it is highly visible. Contact information gives your website a sense of credibility and legitimacy. If your company or business has social media pages, link them to your site. Your website is the gateway to your business, don’t let users stop there. Allow them to check out your Twitter, Facebook, Instagram and LinkedIn accounts with a direct link to the pages. Having these links in the footer of your website across every page is ideal because users will be able to easily access them.

•    A Website Should Have Responsive Design

People are going to be viewing your website on laptops, tablets, iPads and smartphones. It is important to design your website to be responsive to all of these devices. This means that when a user views your website on a smartphone, the site will be formatted to give the user an experience better suited to their device’s screen. No one wants to have to load a huge website to their iPhone and then have to zoom in to read its content. Responsive design makes your site easily viewable across all device platforms. Responsive design plays a big part in search engine optimization (SEO) because search engines, such as Google and Bing, prefer sites to be responsive and have mobile configuration. Google recommends responsive design as the best way to target mobile users. When presenting results for searches made on a smart phone, Google will put mobile-optimized sites at the top of the results list.

Are you ready to take your business’s website to the next level? Contact Cork Tree Creative today about our web design services. Let us help you create a website that is easy to use, engaging and effective. We also offer Search Engine Optimization (SEO) services to get your company to the top of the list on search engines. Give us a call at 618-656-7333.