Skip to Main Content

PR Trends Every PR Specialist Should Know in 2024

May 2, 2024

Today’s PR professionals create long-lasting relationships between people and businesses by utilizing strategic methods of communication. Staying up to date on the latest PR trends, platforms, and tools will help you grow your PR skills. New PR trends, such as AI models, are reshaping the PR industry and enhancing PR professionals' productivity. As an award-winning marketing agency, we’ve gathered the top PR trends and strategies we believe will dominate the industry throughout 2024. 

AI Shaping PR’s Future

AI is making an appearance everywhere in 2024, especially in the PR industry, and is our most predicted PR trend this year. From analyzing audience insights to content creation, AI can be a helpful tool when used responsibly. With new technologies come new risks, but with set guidelines, AI risks can be minimized. Understanding the risks of AI tools, such as biases and discrimination, inaccurate information, lack of creativity, and privacy concerns, will help you avoid any problems that may arise. 

Ways you can use AI as a PR professional:

  • Brainstorming ideas.
  • Scheduling and managing social media posts.
  • Creating media lists.
  • Videos and voiceovers.

Take Advantage of SEO Platforms

Search engine optimization (SEO) is a type of digital marketing that increases content visibility for search engines. PR professionals incorporate keywords and links into their content, metadata, images, and videos, so their web pages rank higher and can be found more easily by consumers. To attract traffic to your website from a search engine, you must have an up-to-date working web page, quality content such as blogs and landing pages, regularly update your content, and obtain backlinks from third-party sites. 

Some examples of SEO tools are:

People Prefer Video Content Over Text

According to a study done by HubSpot, audiences spend an average of 17 hours every week watching videos online. Unlike text, videos are an engaging form of storytelling that is often more memorable to the media as it evokes emotions. Since our attention spans are shorter than ever, many prefer watching short videos over reading a large body of text. Following this PR trend will build trust, boost your SEO score, and grow your clientele. 

Authentic and Credible Influencers

At times, it can be difficult for a brand to connect on a personal level with its consumers. PR professionals can use influencers and their credibility to increase brand awareness, engagement, and conversions. They are a great way for companies to connect with their consumers and reach new customers. However, this PR trend will only benefit your brand if you find someone who fits your brand's image and reaches your target audience. 

As part of an ever-evolving industry, PR professionals must be prepared to adapt to the latest PR trends and incorporate new ideas. Building connections, improving content, and utilizing new technology tools are the keys to success in the PR industry in 2024. Consider using one (or all) of these PR trends in your 2024 public relations strategy. 

If you’re ready to expand your audience and grow your PR efforts but don’t know where to start, consider working with a public relations agency. At Cork Tree Creative, we keep up with all the latest PR skills and trends so our team can create accurate, cohesive messages that will appeal to and attract your audience. Contact us today to learn how your business can thrive in 2024.