What is Recruitment Marketing?
Recruitment marketing refers to the tactics an organization uses to draw in fresh, new talent to their own businesses. Each business has a different approach to this, whether they hire a professional marketing agency or do it themselves. It also heavily depends on what industry your company is in. If you are trying to attract talent for an electrical company, you wouldn’t use the same tactics as a salon looking to hire more stylists. Finding the right methods for recruitment marketing may take some research, but your company will benefit in the long run when they hire qualified, experienced people.
The Various Tactics of an Effective Hiring Campaign
As mentioned above, there are many tactics a business can use when trying to find new talent. Digital advertisement geofencing is a great way to target people visiting certain locations, and even to compete with competitors in a similar area. When people bring their phones into a certain area, they will receive targeted ads. Going with the mobile advertisement route, you could post consistently on Facebook, Instagram, and LinkedIn to gain a following, and word of mouth will get people talking. Then you can post job openings on popular websites, such as Indeed, ZipRecruiter, and LinkedIn, which have thousands of listings for eager workers.
The Do's and Don'ts of Recruitment Marketing
When you are going through the process of creating a campaign for recruitment marketing, here are some dos and don’ts to consider. When starting a campaign, do your research. Find out whom you want to target and figure out how to reach them. You must target the population you want to receive applicants from. If you generalize too much, then you may lose interest in the people you want to draw in. The application process should be easy to complete and not carry information that isn’t necessary and could cause confusion. Your needs as a company will be very specific, and it may take some time before whom you are targeting act and apply, so be patient and continue to explain the company’s need for a certain position(s) being filled.
Working with a Marketing Agency to Recruit Top Talent
Cork Tree Creative is a full-service marketing agency that can assist you with your next recruitment marketing campaign. Every step of the way, Cork Tree Creative will advise you on the best practices to attract top talent to your company and create engaging content for you to post on your social media sites. We are up to date on all the latest trends pertaining to marketing a business and will provide you with the most comprehensive and pleasant experience. Learn more about our digital marketing experience and what we can offer.