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Rock the World with a Responsive Website Design

September 15, 2022

Creating a Responsive Website

We’re curious: are you reading this blog from a Laptop? Smartphone? iPad? Tablet? People are logging on in more ways than ever before, and it’s all because of the invention of the smartphone. From checking the weather or our favorite baseball team's score, we’re doing more than ever before with mobile devices to ensure your website has a responsive design.

What most businesses don’t realize is mobile sites are completely separate from larger desktop sites. A toned down version means users are only able to load and use only the basic site content and functionality. Therefore, this ultimately forces users to miss out on the information they might be searching more often. Mobile sites have their own logistical problems too. From designing the site, building it up, maintaining it and fixing it when bugs arise, it’s no easy task. That means ongoing cost and time, on top of your desktop website, all for a limited user experience.

What is Responsive Web Design?

Responsive web design is a collection of techniques that allows a website to adapt to the size of screen it’s being viewed on. So, when a potential client opens your website on a smartphone, he or she will be shown the same website as the person opening it on a laptop or tablet. However, the site will have noticed the constraints and automatically reformat it to give the user an experience better suited to their device. Sounds awesome, doesn’t it? Having a responsive and creative design for your website ensures that your visitors have a better, more consistent user experience. No more loading a huge website and having to zoom in and out to find the content either!

Local and Proven Website Design Service Providers

Bottom line: whether you like it or not, responsive web design is the direction that all web masters are headed because of Google's preference for the design. In fact, Google not only prefers responsive design for mobile configuration, the company also believes that responsive web design is the best industry practice. If you want more information how you can increase the responsiveness of your website, contact your local Edwardsville Marketing Professionals!