What is Geofencing?
(Funny name, serious results)
Wouldn’t it be great to be able to reach consumers that are shopping at your competitor’s location? Or, what if you could target a potential customer as soon as they pull up to the front of the strip mall where your storefront is located? With digital ad geofencing, you can do just that! Geofencing is a location-based digital marketing tool that targets consumers with advertising based on their geographic location. High-tech? You bet!
Geofencing can be used in the following instances by targeting customers:
- that may have attended an event in a certain timeframe
- who previously have been to your storefront
- who have recently visited one of your competitor’s locations
- that are within or have recently visited a geofenced location
- with a defined demographic (e.g. age, marital status, shopping trends)
With Geofencing, results can be measured by using precise technology, including “online to offline” conversions. We can trace a virtual “conversion zone” around a location and then measure the amount of physical traffic driven to the location that have previously seen your digital ad. With digital advertising, it’s a streamlined and effective way to know who saw your ad, who clicked on it, and who actually converts (from a non-customer to a valued customer, for example).
Let’s face it, we are all using our mobile phones more than ever before. Doesn’t it make sense to take advantage of this awesome global positioning system (GPS) technology when trying to grow your business? We think so, and we have many success stories to share with you if you’re interested.
Are you ready to jump on the Digital Advertising & Google Adwords train?