Geotargeting

As the name implies, this marketing strategy is based on geography, specifically, where potential customers are located. Why we love geotargeting our clients’ digital ads? They have a reach far beyond where a business is physically located. With today’s marketing strategies, you don’t need to rely on placing advertising in the local paper to earn business.

If you’re looking to grow your business and create brand awareness in another state, county, town or even a specific zip code, a digital ad campaign utilizing geotargeting is your perfect tool. After designing your ads, Cork Tree Creative will use your location parameters to serve ads to people in that area based on carrier IP addresses on their mobile phones and devices or Wi-Fi networks. This approach allows us to find the audience that is relevant to you and your business.

Geotargeting is a key element for many digital ad campaigns and can be used alone or in conjunction with other strategies to further refine you aim in targeting customers such as:

• Search retargeting
• Keyword contextual targeting

“Hit the bullseye” with geotargeting!

Are you ready to jump on the Digital Advertising & Google Adwords train?

Give us a call at 618-656-7333!

105 Plaza Ct, Edwardsville, IL 62025

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