Press Releases: Why They Are Important

At our office, there are a lot of things that make us happy. Stellar testimonials from clients, word-of-mouth referrals, and campaign “shout outs” that end up on the 6 o’clock news. It’s very satisfying when a small idea for a client turns into a full-fledged marketing program. In today’s world, “spreading the word” happens with the help of Internet emails, social media, and traditional advertising with our beloved press. Yes, sending out a press release is still an awesome and effective way to tell your story, and we’ve compiled a short list telling you the reasons why.

Documentation 

First, don’t you want to document that award winning product or business expansion? A press release does that, archiving the story within the Internet as well as in newspapers and magazines. A year from now, if someone Google’s your business activity, it’s more likely that press release is going to pop up online.

Credibility

When you distribute a press release, the content gets in the mix of anything on the World Wide Web. If you are looking to establish yourself as a credible expert on topics in your business, a press release helps to get you heard. Who knows better about the day-to-day operations of your business or your industry than you? It’s time to start sharing that knowledge.

Press Releases are Acessible

We’ve talked about the insurgence of mobile devices taking over the planet, and this is true for newsworthy press releases. A recent statistic from PR Newswire says they’ve seen an increase in mobile usage…equaling almost a 100% rise between 2013-2014! People have information at their fingertips more than ever before with smartphones and iPads.

Press Releases Get Shared 

Now, the beauty of Facebook and Twitter. Press releases get re-tweeted multiple times, re-posted and shared. Then, those magical “links” build readership in ways many of us never thought possible. 

Kickin’ It Old School

Press releases go to journalists and journalists read them. It’s really that simple. Do you want to get coverage about your story? Then you should consider your PR strategy. Public relations professionals that have earned the respect of these journalists offer you a wonderful opportunity to get the exposure you deserve about your story.

The media trusts our team of public relations pros, offering you a rock-solid way to share information about your products and services. We know you’ve got a story to tell, and Cork Tree Creative, Inc. can help with the details. Isn’t it time to start sharing your news and views with the multitudes? Call us at 618-656-7333.