Neglecting the use of promotional products is a huge miss for advertisers and businesses alike. In fact, eighty-eight percent of promotional product recipients remember the name of the advertiser on the products; and 85 percent of the recipients do business with the advertiser on the product. We have found that promotional products do work.
Why It Works
They make an impression
Now more than ever, businesses have to be strategic to stand out. In order to do that, we suggest offering a free gift to customers. This will go a long way because it adds a personal touch.
On average, promotional products are kept in homes for seven months. Calendars are a good option because they last for a year. We have also found that promotional products last on average for 26 weeks longer than digital ads!
They get passed along
Promotional products create free brand ambassadors. In fact, more than 63 percent of those in the United States give their promotional products away once they are finished using them. This expands the reach of your advertising message far beyond those who are initially targeted.
They are useful
People have trained their minds to ignore advertising that isn’t useful to them. However, advertising is hard to ignore when you’re pouring a cup of coffee into a mug. People want products that are practical. There is something memorable about an item that you can actually see, touch and use.
They are cost-effective
Research conducted by the Advertising Specialty Institute in 2016 shows the cost per impression for promotional products is only $0.70. In addition to being cost-effective, promotional products are a dependable method for advertisers to reach their target audience.
How to Start
There are a lot of options when discussing promo items. That means, implementing the strategy comes with hard decisions. That’s why we are here to help.
Select the item
First, you will want to select the item. Selecting the perfect item for your target audience can elevate your brand. Our team is here to help you with every minor detail of your marketing strategy, including picking the most effective merchandise.
Design the logo
Next, we need to have the artwork or logo ready. Our graphic designers can assist you in developing a logo that stands out and fits your brand and will look great on your promotional product.
And finally, distribute your items. In order to be effective, the right people need to receive your product. We can help you create a distribution plan that is guaranteed to be effective.
Cork Tree Creative is a promotional product distributor with items from over 3,000 suppliers. Contact us today to get started on your next project! 618-656-7333