In 2017, there is no doubt social media will continue to be a crucial part of any business’ marketing and public relations strategies. It’s important for companies to have a strong social media presence, however; customers will not interact with a brand that’s filling up their timelines constantly with new products or services. Instead, social media should be a fun, entertaining way to share information.
Below, we’ve listed some social media tips that allow your company to find the perfect balance of increasing customer interaction and effectively building a brand.
Be timely in your social media posting.
It’s important to remember that the best time to post varies by industry, channel, and audience. Therefore, it’s recommended to understand when your customers are on social media. Businesses will suffer if they get into a habit of posting at different times throughout the day, which could lead to “unfollows” or your message blending in with other company’s messages. Once your company develops a social media plan, be consistent. Stick with the same frequency and timeliness of posting to most effectively engage your audience.
Take advantage of the strengths of each social media platform.
Having a presence on different social media platforms helps with brand exposure. Instagram continues to emerge as the platform with the highest follower engagement. If you have products to share, showcasing them on Instagram will likely earn you increased sales and website traffic. However, 90% of Instagram users are under the age of 35. If your client base has a higher average age, continue your brand’s momentum on Facebook. Also, keep in mind that the images on Instagram do best when they are of higher quality. Next, Twitter is a highly effective way to provide instant feedback to your customer’s experience with your brand. Just make sure to respond to a tweet as quickly as possible. Lastly, take advantage of LinkedIn if you are a business owner. Business professionals tend to flock to this platform and it can be an effective tool for your company’s search engine optimization.
Learn from your competitor’s social media presence.
Take notice of your competitor’s social media strategy! A very effective strategy is learning what your competitors are doing well, but also taking note on what they could be doing better. If a competitor is doing a good job creating content, try to replicate their technique. Also, if you notice that a competitor does not have a presence on Pinterest or YouTube, you may want to consider the competitive advantage of being on that platform. It’s always essential to stay one step ahead of competitors in your industry by creating the most interactive and engaging material that social media users trust and seek.
Post a variety of content on social media.
It’s crucial that your brand is finding a balance in the social media content it posts. The goal of any company should be to post material that interests the reader, bringing them closer to your brand. Sure, it’s important to post images or information related to new products or services. However, don’t forget the importance of posting information about your company’s characteristics, values, and goals, too. Most consumers do not want a “pushy sales pitch” filling up social media feeds. Also, posting about the employees that make your brand what it is will create an effective social media presence for your business.
Need more direction on what social media marketing tips may work for you and your business? Cork Tree Creative manages a variety of social media platforms for clients, offering a creative way to share the news and views for your particular business. New social media platforms are created every day, and we can help determine which ones offer the most engagement to impact your business. Give us a call at 618-656-7333.