Will Coyle

Community Outreach Specialist

Will Coyle is a community outreach specialist with four years’ experience in the advertising and digital marketing industry. He started his career as a strategy intern for a social impact agency where he helped organizations that aimed to make the world a better place. He found an appreciation for SEO, analytics, and finding data-driven solutions for his clients. From there, Coyle grew into an associate analyst where he helped track website analytics, compiled reports, and aided in technical project management. Over the last three years, he has focused his efforts on SEO and outreach through link building in the medical industry.

will coyle

Coyle enjoys connecting families with the resources they need. His goal is to provide the most up-to-date, accurate information so that those diagnosed with rare cancers can access the best care possible.


Among his accomplishments are: 

  • CXL Optimizer certified
  • Google Analytics certified
  • Informed strategic client direction by aiding in growth opportunity analyses
  • Increased conversion rates via comprehensive funnel analysis recommendations
  • Created 301 redirects for new client websites to retain link equity
  • Composed meta titles for e-commerce products in order to increase CTRs
  • Conducted various types of keyword research with a focus on volume, competitiveness, and visibility
  • Set up tags, triggers, and variables in order to track events in Google Tag Manager
  • Created and deployed various types of client goals in Google Analytics

Will‘s Bucket List

  • See an NHL game in every Canadian arena
  • Ski Corbets Couloir in Jackson Hole
  • Complete a marathon
  • Hike Longs Peak
  • Backpack throughout Southeast Asia

105 Plaza Ct, Edwardsville, IL 62025