At Cork Tree Creative, autumn is a great time for our creative team to reflect on the year and begin planning for the future. Holidays also give us a chance to thank our existing clients and begin to craft their strategic marketing plans for the upcoming calendar year. There are a few simple things that we like to share with our clients as planning begins.
‘Tis the season to be thankful.
It doesn’t matter what holidays you celebrate, year-end planning should generally include some sort of “thank you” to customers. Take time to reflect on the past year and those that helped you achieve your business goals. A good marketing strategy will take advantage of these end of year opportunities to improve client relationships.
Website mobility and more.
If you have yet to jump on the responsive website bandwagon, now is your chance to budget for it in the coming year. While it may come with a higher price tag, impressive web design is worth investing in. As mobile devices continue to take over the world, your website will be lost among the websites that can be legible…and discovered…on smartphones and ipads. This will ultimately impact your business and needs to be considered as you continue to plan for the future.
Doing great things? Use marketing collateral to let people know.
Public relations isn’t what it once was. We’ve written about the changing role of PR before. Press releases that are shared via the internet, added to your website, and linked to your social media pages like Facebook, LinkedIn and Twitter only help people find out what a rock star you truly are in the world. Want to connect with people? Create a social media plan and calendar and incorporate those “good news stories” with your followers. It takes time, but the benefits are huge.
As we sit down with our pumpkin doughnuts and coffee and do some internal brainstorming of our own this fall, we are anxious to help you create some great marketing strategies too. Give us a call at 618-656-7333, find us on social media, or online at www.corktreecreative.com.