Our Latest Blog Posts

2017: A Focus on Today's PR Team

By Nicole Dicks

A writer for Forbes recently wrote, “The public relations industry does a terrible job of public relations.” He went on to say, unless you’re in the industry “very few people can explain what people in public relations really do.” Typically, PR professionals don’t buy advertising, don’t create commercial jingles, and don’t work the kiosks at the local outlet mall.

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Grow Your Business...and Have Fun Doing It!

By Jaci Rothe

In our busy technology-driven world, we often forget the importance of face-to-face interaction and stepping away from your desk to develop relationships with others in your workplace and the business community. With summertime right around the corner, it is time to step out of the office and take advantage of this beautiful Southern Illinois weather. Who says your workweek has to be all work and no play? This summer season, set aside time on your calendar to grow your business, promote staff morale and give back to the community all while having fun!

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The Business Behind a Good Business Card

In today’s digitally driven, social media savvy society, stepping out from behind your computer screen and meeting with someone face-to-face can leave a lasting impression. How can you ensure that this first impression is a positive one and that is lasts? It’s simple: through a well-designed business card! Think of your business card as a springboard to new connections and business opportunities. Following these design tips will allow you to have a business card that stands out from the rest and helps you and your brand be remembered in a positive, professional light.

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How Social is Your Company?

In 2017, there is no doubt social media will continue to once again be a crucial part of any business’ marketing and public relations strategies. It’s important for companies to have a strong social media presence, however; customers will not interact with a brand that’s filling up their timelines constantly with new products or services. Social media should also be fun, entertaining, and a way to share information.

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Professional Photo Shoot Tips

Do you remember playing with your parent’s camera as a child, taking photos of everything from your family dog to your favorite pair of sneakers? Well, with the impact of social media, it seems the need to capture every moment hasn’t changed much! Today, everyone thinks they can be a professional photographer. The truth is, capturing a perfect photo with the right lighting, backdrop and imagery can be quite challenging.

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Blogging Benefits for Your Business

By Jaci Rothe

More often than not, business owners question the importance of blogging and if it is really essential for their business’s success. “Do people really read blogs anymore?” “Is it really worth my time?” “What do I even write about?” These are questions we are frequently asked by our clients when discussing the start of a blog for their business. Running a business encompasses a multitude of responsibilities, and a majority of business owners simply do not have the time or skills to regularly write high quality content for a blog. That’s where Cork Tree Creative can help! Before ruling out a blog for your business’s website, read a few of the endless marketing benefits of blogging:

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