Google Ads and the Importance of an Experienced Google Ads Agency
Google Ads is a widely used digital marketing tool that drives website traffic, brand awareness, and sales. Online advertising allows businesses to reach millions of people and target specific demographics more likely to purchase a particular product or service, and a Google Ads agency can help improve your digital advertising efforts.
According to research by Gitnux, 246 million people visit Google Ads monthly, and 80% of internet users view these ads. Unlike print ads, one of the many benefits of Google Ads is that digital advertising allows businesses to track their success in real time. Companies can see whether users clicked on their ads and if they converted by making a purchase, downloading the app, or making a service call.
Working alongside an experienced digital marketing agency like Cork Tree Creative will increase the effectiveness of your marketing efforts and allow your budget to stretch further. We have the tools and knowledge to manage your Google Ads campaigns effectively and grow your organization’s online digital footprint.
Google Ads Campaign Management: Maximizing Performance and ROI
Google Ads campaign management involves continuously managing and optimizing digital ads and ad groups to get the most value and return on your ad spend. It is crucial to continually assess the data from Google Ads and revise your overall campaign structure to meet your specific advertising goals.
To effectively optimize your ad campaigns, start by establishing a daily budget and conducting thorough keyword research to identify relevant terms associated with your products or services. Utilize these targeted keywords to ensure your ads participate in auctions when users in your desired geographical area search for them. Equally important is the identification of negative keywords—terms for which you don't want your ads to appear; for example, a designer company would avoid being associated with searches for discount items. Additionally, define the demographics of your target audience, including factors such as location, age, gender, household income, and parental status. By carefully managing these elements, you significantly enhance the performance and efficiency of your advertising efforts.e
Setting up Google Ads campaigns and continuously monitoring them can be overwhelming and time-consuming for business owners. Letting a trusted marketing firm optimize your campaign performance can help maximize your return on investment and increase your digital advertising traffic. At Cork Tree Creative, we have the resources and expertise to create your ad campaigns as well as continuously evaluate and adjust them to elevate your revenue and visibility.
PPC Advertising Strategies: Driving Success with Targeted Campaigns
PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on Google and pay a fee each time a user clicks on them. Pay-per-click is a great way to get directly in front of your business’s target audience when they are actively searching for your products or services. Since PPC is highly technical, testing and implementing various strategies on your campaign is essential to see which fits your goals. Methods for successful PPC advertising on Google Ads include ad targeting, content development and copywriting, ad scheduling, and A/B testing. The best approach to aligning your campaigns with your target audience and business goals is to create targeted ads that incorporate keywords, demographics, and locations, a clear call-to-action (CTA), and ad extensions.
Google Display Network: Reaching a Wider Audience with Visual Google Ads
The Google Display Network (GDN) places thousands of digital ads on websites and apps to reach a broader audience. This is an effective strategy for placing your ads alongside related content in front of audiences across thousands of sites. Most businesses utilize display campaigns on GDN because they are visually engaging. Display campaigns are a cost-effective way to reach a large consumer base and drive brand awareness. When businesses use display ads and campaigns, they can reach people on their favorite platforms, create engaging formats, and utilize remarketing strategies. The GDN is so robust that your ad can be seen worldwide by millions of websites and apps that Google owns. This kind of exposure is a great way to gain more online traffic and reach new and existing consumers for your business.
Retargeting also increases visibility and branding. Google retargeting tracks when customers view and move throughout your website and the internet. When businesses remarket themselves, they serve targeted ads to users who have already visited their website. Retargeting ads enable you to re-engage with potential customers and encourage them to interact with your business.
At Cork Tree Creative, our employees are Google Ads certified and know how to work directly with Google for the best results. We can create engaging graphic designs and utilize the GDN to expand your business and ads’ audience.
Conversion Tracking and Optimization: Maximizing Conversions and ROI
A conversion is when a user takes a specific action after clicking on your ad. A conversion can range from making a phone call, purchasing a product, downloading an app, or signing up for a newsletter. The common denominator for all conversions is that they benefit your business. Tracking conversions is extremely helpful in evaluating an ad’s performance and effectiveness. Conversion tracking also helps identify which ads and keywords drive business most successfully.
As a Google Ad agency, our web developers work directly with our Google Ads team to set up conversion tracking on campaigns. The first step we take in this process is identifying what type of conversion call to action (CTA) is best suited for your digital advertising goal. Then, we incorporate the CTA on the ads’ landing page in a clear, prominent spot on the web page above the fold. Then, we will install the conversion tracking tag in the backend of your website to track when a user clicks on your ad and completes the conversion action. Lastly, we will test the conversion tracking to ensure it is working correctly and accurately recording conversions.
Choosing the Best Google Ads Agency: Factors to Consider
Businesses must consider several factors when hiring an agency to run their Google Ads. Since Google Ads is such a complex, ever-evolving marketing platform, you might want to partner with a Google Ads-certified agency. This certification shows they are trained and experienced in creating and managing Google Ads.
Another factor to consider is their experience and expertise. A Google Ads agency should be able to showcase different Google Ads campaigns they have worked on with clients and their success rates. Even if they are certified in Google Ads, it is important that they prove they can effectively use this platform to drive conversions, revenue, and visibility. We also recommend looking at each agency’s client testimonials and Google My Business reviews to compare how others view their work.
Cork Tree Creative is not only Google Ads certified, but we also have experience creating engaging and successful Google Ads. Our client testimonials and reporting prove that we produce ads that perform and increase sales.
Empowering Your Business with a Google Ads Agency
Working alongside a trusted Google Ads agency gives your business a customized ad campaign that achieves your goals. We are well-versed in the Google Ads landscape and create campaigns that drive sales among your target audience.
Additionally, our team meets weekly with a Google account strategist to review our campaigns, identify areas of improvement, and show us ways to optimize campaigns better. Since Google Ads constantly has updates and new ad features, we benefit from having a Google strategist to inform us of any changes, provide support, make the most of our client’s budget, and answer any questions we have.
By working with Cork Tree Creative, you receive services that leverage Google Ads to increase your business’s reach and profitability. Elevate your digital marketing game by hiring a certified Google Ads marketing agency that understands the mechanics of Google Ads and how to optimize data to produce results.
