Search Engine Optimization

Search engine optimization, or SEO, is taking the business world by storm. So, what is it and why is it important? For starters, it’s a huge part of search engine marketing. Sure, most marketers tell business owners that improving SEO helps you get “ranked higher on search engines”. But what does that even mean? And what does that have to do with you or your business? First, let’s cover the basics.

What do you do when you are in need of specific information or a particular product or service? You Google it. You go online, enter your query and retrieve a barrage of related websites that contain related keywords to your query. Keywords? Yeah. Search engines are just machines after all. They have algorithms, or ways they’re programmed to quickly find information in the sea of words and things that live online. Just like you tell the search engine what to look for, programmers tell search engines how to look for it.

Remember that barrage of information you get when you type the question or keyword in? How on earth does all of that get arranged? The specific order of the websites you see before you aren’t in that order on accident. Especially the very first results you see. Well, what do you know? There’s an algorithm to arrange those too. And that’s where search engine optimization comes in. Search tools like Google and Yahoo are programmed to find relevant websites based on a set of rules. The better you are at making your website fit those rules while also expressing your business vision, the higher on the list you go.

Yes. Data shows that over 75% of people won’t even go past the first page on Google searches. Do you? Imagine being on the 100th page. Adding to that, according to Statcounter data, 53% of organic website traffic comes from search engine results with most of those searches (approximately 92%) coming from the Google search engine. This means you’re leaving a huge chunk, (over half!) of website traffic and business opportunity on the table when you don’t optimize your website for search engines.

In today’s digital market, a slick looking website is no longer enough to drive traffic. It has to be optimized for search engines on both the front end (how it is written) and the back end (how it is coded). Robots or “bots” are programmed to use keywords, backlinks, quality of content, and (much, much) more as a determining factor when producing effective search results.

So, what happens when you type your business, product offerings, or services into a website search engine? Does your business appear in the top listings for these words? If the answer is no, have no fear. Our marketing team specializes in SEO strategy, offering each client affordable and customizable website optimization solutions to meet their internet marketing needs and increase website ranking.

Our SEO strategies are guaranteed to help your customers easily find your business, products, or services. To maintain a website that’s always optimized, it will need to be consistently updated to grow and evolve to fit the ever-evolving algorithm that search engines utilize. Here is how we will make that happen:

This may seem a bit overwhelming to you. That is okay. These involved (but necessary) tasks take time to learn and maintain well enough to ensure success. Improper SEO tactics do more harm than even the good can do and fast. Missteps in optimizing your site can get you dropped lower on the list or even worse, completely removed from Google’s results. Fortunately, Cork Tree Creative can skillfully take care of all that marketing red tape. That way you can take care of what matters most, building your business.