Are you utilizing videos in your company’s marketing strategy? If not, it might be a good time to start, as video marketing is a trend here to stay and for good reason. Video is easy to consume, boosts engagement, evokes emotion and builds trust. According to Wyzowl’s annual video marketing survey, 94% of people
report watching videos to learn more about a product and 84% report that videos have convinced them to make a purchase. The numbers speak for themselves.
At Cork Tree Creative
, our in-house videography team will work with you directly to develop your video marketing concept. Whether you are looking for a brand video
for your website or a video series for your social media, we will bring your vision to life. We have over 10 years of experience in corporate video production, producing a wide variety of videos for our clients:
Once we have determined what type of marketing video you are looking for exactly, our team will develop a video storyboard. Think of the storyboard as the blueprint for your corporate video. It maps out the entire video from start to finish, illustrating the scenes and overall story. After the storyboard has been finalized and approved, we will develop
a pre-shoot checklist to prepare your team prior to filming.
Now, comes the exciting part: the video shoot. On the day of your shoot, our team will arrive prepared with all of the necessary equipment. From drones to backdrops and lighting and makeup, we will have all the appropriate resources to capture your unique story
. Our typical camera crew consists of two videographers, a sound editor and an interviewer. The team all works cohesively to ensure we capture the best of the best and the shoot runs smoothly with no surprises or pitfalls. Plus, we know that not everyone loves to be in front of a camera, so we will make it as fun and comfortable as possible for your team. (We have a few cheesy jokes up our sleeves to help break the ice.)
After the video shoot, our team packs up, heads back to the office and begins the robust editing process. This is where we sort through all of the awesome footage we captured and arrange it in a way that struts your stuff and takes the viewer on the most engaging journey possible. Then, comes the post-production phase where we will add in intros, extros, music, titles, graphics and animation as needed. After the video has been viewed and approved by our team, we send it over to you for feedback and edits. (This is where the “oohs” and “aahs” happen.) Once we have your stamp of approval, it is time to share your video with the world! We can help add it to your website, share it on your social channels
, send it to current and potential customers, etc.