Our Latest Blog Posts

Professional Photo Shoot Tips

Do you remember playing with your parent’s camera as a child, taking photos of everything from your family dog to your favorite pair of sneakers? Well, with the impact of social media, it seems the need to capture every moment hasn’t changed much! Today, everyone thinks they can be a professional photographer. The truth is, capturing a perfect photo with the right lighting, backdrop and imagery can be quite challenging.

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Blogging Benefits for Your Business

By Jaci Rothe

More often than not, business owners question the importance of blogging and if it is really essential for their business’s success. “Do people really read blogs anymore?” “Is it really worth my time?” “What do I even write about?” These are questions we are frequently asked by our clients when discussing the start of a blog for their business. Running a business encompasses a multitude of responsibilities, and a majority of business owners simply do not have the time or skills to regularly write high quality content for a blog. That’s where Cork Tree Creative can help! Before ruling out a blog for your business’s website, read a few of the endless marketing benefits of blogging:

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Do it. And Do it Well!

As a business owner or marketing exec, you’ve already created a strategic marketing plan for the New Year. You’ve researched future growth opportunities for your organization and spent countless hours discussing processes, programs and pilgrimages that could have been more successful in 2016. What went wrong? What could have we done differently? Looking to the future, how do we make our product or services better, bigger and more impactful for 2017?

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New Year’s Resolutions Every Professional Can Make and Keep

With the New Year quickly approaching, many of us are reflecting on the past year and what we accomplished, and looking to the coming year and what we wish to achieve. Whether your goal for 2017 is to find a job, get that big raise or transfer to another department, New Year’s resolutions are the perfect way to achieve success in your career. If you are looking to better yourself in your chosen profession this year, here are some simple, achievable ideas that can take you to the next level.

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Stock Photos vs. Custom: What You Need to Know

With social media on the rise of becoming one of the biggest marketing platforms for businesses, stock photography has become extremely common in our industry. In fact, stock photos have become so common that it no longer takes a trained eye to be able to pick up on staged photos compared to original photography. Using stock photos in moderation can work wonders for social media marketing campaign; however, nothing can replace the quality of original photos taken by a professional photographer.

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Battling Writer's Block

You have been staring at a blank screen for the past hour. You have typed countless sentences, only to quickly erase them with the pound of the backspace key.  You are running out of coffee, time and patience. Your brain physically hurts.  Do you know what’s happening? Well, of course you do. You have writer’s block! Writer’s block can happen to even the most seasoned writers.  It’s important to not get discouraged when it happens. Every writer’s prose turns to mush at one point or another. You know you have to keep going, but how?

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