Our Latest Blog Posts

Do it. And Do it Well!

As a business owner or marketing exec, you’ve already created a strategic marketing plan for the New Year. You’ve researched future growth opportunities for your organization and spent countless hours discussing processes, programs and pilgrimages that could have been more successful in 2016. What went wrong? What could have we done differently? Looking to the future, how do we make our product or services better, bigger and more impactful for 2017?

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New Year’s Resolutions Every Professional Can Make and Keep

With the New Year quickly approaching, many of us are reflecting on the past year and what we accomplished, and looking to the coming year and what we wish to achieve. Whether your goal for 2017 is to find a job, get that big raise or transfer to another department, New Year’s resolutions are the perfect way to achieve success in your career. If you are looking to better yourself in your chosen profession this year, here are some simple, achievable ideas that can take you to the next level.

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Stock Photos vs. Custom: What You Need to Know

With social media on the rise of becoming one of the biggest marketing platforms for businesses, stock photography has become extremely common in our industry. In fact, stock photos have become so common that it no longer takes a trained eye to be able to pick up on staged photos compared to original photography. Using stock photos in moderation can work wonders for social media marketing campaign; however, nothing can replace the quality of original photos taken by a professional photographer.

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Battling Writer's Block

You have been staring at a blank screen for the past hour. You have typed countless sentences, only to quickly erase them with the pound of the backspace key.  You are running out of coffee, time and patience. Your brain physically hurts.  Do you know what’s happening? Well, of course you do. You have writer’s block! Writer’s block can happen to even the most seasoned writers.  It’s important to not get discouraged when it happens. Every writer’s prose turns to mush at one point or another. You know you have to keep going, but how?

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What Elements Make a Great Website?

By Jaci Rothe

When designing a website, it is crucial to make your site appealing, memorable and of course, functional. If a user does not get a sense of satisfaction from visiting your site in the first 10 seconds, then on to the next website they go with the sound of a mouse click. Do you want to build a credible, respected website for your company? Here are some simple, yet essential elements to designing a successful website that your customers will love as much as you do.

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Make Networking Work for You

By Jaci Rothe

Whether you are the Public Relations Director for a multi-million dollar corporation or an intern at a local marketing firm, networking remains a crucial element in advancing your career. Sure, social networking via LinkedIn and Twitter is important, but nothing beats face-to-face interaction. What is a future employer going to remember more: receiving a “favorite” on their tweet or a firm handshake greeting at a networking luncheon? A firm handshake wins every time. Landing your dream job is not only about what you know, but who you know.

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