Round Pond Estate, a distinguished winery in the heart of Napa Valley, is celebrated for its estate-grown wines and artisanal olive oils. With a steadfast commitment to quality and sustainability, Round Pond sought to improve its brand presence, solidify its reputation as a premier wine tourism destination, and continue to separate itself from the competition.
In Napa Valley’s highly competitive wine market, standing out requires more than exceptional products—it demands compelling storytelling and a well-executed media strategy. Round Pond Estate needed to expand its national reach and distinguish itself among a crowded field of top-tier wineries. The challenge was to increase brand awareness, attract coverage from lifestyle and travel media, and foster relationships with influential voices who could authentically share the Round Pond experience with a broader audience.
To improve Round Pond Estate’s national presence, Cork Tree Creative developed a comprehensive media outreach strategy focused on earned media placements. Over the course of a year, we executed a highly targeted plan to align Round Pond’s story with the interests of top-tier lifestyle, wine, and travel publications.
Our approach began with refining and expanding our media list, ensuring that outreach efforts were directed toward the right editors, writers, and influencers. We crafted thoughtful pitches timed to coincide with editorial calendars, maximizing coverage opportunities in key industry publications. Additionally, we positioned Round Pond’s team members as thought leaders by securing guest appearances on leading wine-focused podcasts, allowing them to share their expertise and insights with engaged audiences.
Created newsworthy press materials to maintain a consistent media presence.
To maintain a consistent media presence, we produced timely press releases highlighting Round Pond’s latest product launches, philanthropic initiatives, and exclusive events. Beyond traditional media outreach, we also leveraged influencer collaborations, identifying brand-aligned personalities who could share authentic experiences with their audiences. To further enhance visibility, we strategically pitched Round Pond’s offerings for high-profile features such as “Top Wine Gifts” and “Best Tasting Rooms,” keeping the brand at the forefront of industry conversations.
Our strategic media campaign delivered measurable results, strengthening Round Pond Estate’s brand presence across key lifestyle and wine industry channels. By securing high-profile media placements and forging meaningful influencer partnerships, we helped position Round Pond as a premier Napa Valley destination. The campaign led to increased brand awareness, higher engagement, and a stronger presence in the competitive wine tourism landscape.
First Year Outcomes
14,132,972 Total Reach
Across Print and Digital Media
$156,324
Publicity Value
Generated
145+ Media Mentions
in Notable Publications
Want to make a lasting impression in a competitive market? Cork Tree Creative specializes in public relations strategies that deliver measurable impact. Our team crafts customized media outreach plans to drive meaningful engagement.
1. Define Your PR Goals
Book a consultation to discuss your brand’s unique challenges and objectives.
2. Receive a Custom PR Strategy
Our experts will analyze your current media presence and identify key growth opportunities.
3. Amplify Your Brand's Reach
With our targeted PR approach, you’ll secure high-value media placements and expand your audience.
Marketing can be overwhelming, but it doesn't have to be when you have a reliable partner to help. Receive a free assessment to see how your marketing efforts stack up and how you can take your brand to the next level.
© 2024 Cork Tree Creative. All Rights Reserved. Design & Development by Cork Tree Creative.
