With social media on the rise of becoming one of the biggest marketing platforms for businesses, stock photography has become extremely common in our industry. In fact, stock photos have become so common that it no longer takes a trained eye to be able to pick up on staged photos compared to original photography. Using stock photos in moderation can work wonders for social media marketing campaign; however, nothing can replace the quality of original photos taken by a professional photographer.

According to webopedia.com, stock photography is defined as “professional photographs of common places, landmarks, nature, events or people that are bought and sold on a royalty-free basis and can be used and reused for commercial design purposes.” While downloading a stock photo to include in a Facebook post or tweet can be an option and an efficient marketing tool, it is not always the best solution. Depending on the photo you need, you may end up spending a lot of money for the download. If you are posting on a regular basis, it may not make sense to spend the money.

Let’s say you want to promote the Annual Holiday Festival your business is sponsoring via social media. You have drafted a Facebook post describing the festival, and are looking for an image to attach to the post. Visiting a stock photo website and downloading one of their countless “Holiday Festival” images may not be the best strategy for more reason than one. Keep in mind you are not the only company that has access to that image. This means that this one image could be posted on countless other websites and social media pages. Custom photography also works well because when staff members are shown in the photo on social media, you will find the photo is shared more, liked more, gaining more exposure for your business.

Custom photography is a wonderful way for our clients to showcase their products, services and staff. We are able to send a professional photographer to your business for special events and staff photos, offering you access to many, many photos that can be used for marketing purposes. Are you an interior design company? Let us come out and take photos of that new shipment of holiday décor in your showroom. Planning a ribbon cutting for the new office? We can take photos that could be used on social media capturing how your team is gearing up for the event.

Choosing when to use stock images and original photography for your social media content can be tricky, but Cork Tree Creative can help. Not only do we offer professional photography and videography services, we also offer social media services. Our team will develop a calendar of posts and implement those posts into a desired schedule across all of your social media outlets. Your business’s social media imagery should establish an authentic, personal sense of your business, and we can make that happen! Call us today at 618-656-7333 to discuss photography and social media marketing services that are perfect for your business.