Identifying Outdated Marketing Strategies
Fall has finally arrived! With the brightly colored fall foliage, it really is a beautiful time of year. There are so many activities, family traditions and community gatherings to celebrate fall. While the trees and their changing leaves are beautiful, we often forget that this is a season of transition for trees and other plants. It’s necessary for plants to die in order to survive the winter season that is coming. This can be true for marketing strategies as well. As technology is constantly updating and consumers’ interests change, marketing strategies must adapt, which means some will become obsolete. We have gathered five outdated marketing strategies that are in their fall season, and should be left there.
Blogging Only for Blogging’s Sake
Blogs currently reign superior when it comes to digital marketing trends. Many companies use blogs in their day-to-day business, in fact, you would be hard-pressed to find a company that doesn’t utilize blogging. Blogs are a great way to establish brand authority, engage customers, and offer valuable information. They can also boost your company’s SEO. But, many companies only focus on the SEO aspect of blogging. This results in pages of blogs that have very little content and, instead, contain the company’s target keywords over and over. These blogs will show up on search engines, but they are pointless and useless for customers.
Even those who work in the marketing and advertising field hate pop-up advertisements. They are intrusive and annoying when trying to explore different websites. Thankfully, pop-ups and banner ads are on their way out due to the success of native advertising. With native advertising, the ads follow the natural flow of the website in which it’s placed. Native ads reach the same audience and are 53% more likely to generate leads, according to Jameson Slattery, VP of global marketing at Colorescience.
Impersonal Mass Emails
Email marketing is one of the most reliable digital marketing trends. Email has withstood the test of time and is still widely used. It is one of the best ways to inform your customers as well as offer coupons and sales. If you keep sending generic advertisements to your customers over and over, it’s only a matter of time before they click “unsubscribe.” Use the data you have collected about your customers to tailor emails to them and make them relevant. Know your sub-audiences, and use those to your advantage.
Fake Customer Reviews
Naturally, you want your product or service to stand out above the rest with superior ratings. Don’t be the company who has employees leave fake, positive reviews online. It is pretty easy to tell which reviews come from employees versus the reviews actually left by satisfied customers. When customers start noticing the fake reviews, they will not think of your company as credible anymore.
This season, embrace the fall spirit and lay these outdated marketing strategies to rest. Do you need help preparing your marketing strategy for the ever-changing digital world? Our team of marketing gurus can create and carry out a comprehensive marketing plan for your business. Contact us today at 618-656-7333 or visit https://corktreecreative.com/contact.