Is Email Marketing Outdated?

Email marketing may strike many as old-fashioned or outdated. However, sometimes the old ways are the best ways. Yes, popular social media sites and mobile marketing get a lot of attention. This doesn’t mean that email marketing is a dead channel. 

But what makes this marketing strategy effective?

It Reduces Costs.

This method can be done at a lower cost than other communications. Organizations don’t need to pay for printing, postage, phone or high advertising rates. 

Email Marketing Drives Sales.

It brings your organization’s messages directly to people versus a website where people have to look for the message. 

It Allows for Targeting.

Organizations can segment audiences and can send targeted marketing campaigns. This is proven to increase engagement in specific audiences.

Email Marketing Offers Immediate Action.

This strategy offers organizations the advantage of real time. Since an email can be completed on the day of an event or announcement, organizations can send current messages to help them achieve their goals.

It Adds a Personal Touch.

Print, television and radio advertising campaigns make it difficult to speak to your consumers in a personalized way. Having the ability to feed in personalized information to build rapport with your customers is crucial. Cork Tree Creative offers a wide range of public relations services including writing strategic messaging.

Email Marketing Reduces Waste.

When organizations go virtual with their main communication method, you help save the planet by reducing the number of trees used for print marketing pieces.

When organizations use email marketing, they are using a proven channel to directly communicate with their customers. Email can improve sales, increase customer engagement and reduce your costs. Not bad for an “old-fashioned” marketing channel! If you are interested in updating or starting a marketing program at your business, Cork Tree Creative, Inc. can help. Give us a call at (618) 656-7333.