On-Page SEO: Best Practices for Content Writing

January 8, 2016

Writing Content for SEO

SEO may not be the first thing that you think about as you create pages for your website. You may know some information about SEO and realize its importance in an overall marketing strategy. However, by becoming more informed about best practices of on-page SEO, you can make a serious impact toward increasing your web traffic. You'll also improve rankings and better attract your target audience.

As far as implementing your on-page SEO strategy into your website, there are some note-worthy elements about page structure, specifically content and optimization. This article will serve as a handy guide. In it, we outline some of the basics when considering on-page SEO as you optimize content.

Key Terms

Key terms should appear in the title of a web page and be in the first 100-150 words of written content. No need for a wordy or lengthy introduction: headline, title, and body content should be written to the point.

Get into the habit of featuring key terms as early as possible within the title of a page. This tends to yield higher rank results and is easier for search engines to identify key terms more readily if they appear earlier rather than later.

Another way to improve your on-page SEO involves the use of targeted key terms in your blog posts and articles. Doing so makes it easier for people to find your site through search engines when they are looking for relevant information. Key terms are what people use to search online.

Content Strategy

Written content should relate specifically to the topic and include major key terms. Since search engines can also match your key term with key term variants – use synonymous words as well as your chosen key terms. It is a good practice to include these for strong content strategy - and it increases the relevancy of a webpage.

The length of web content should completely cover your topic. It should provide relevant information that meets a need of your viewers and is the reason you have chosen to share your information with them.  

Lastly, content writers should strive to provide high quality content to viewers. Best practices for on-page SEO exclude: spelling errors, grammatical errors, and plagiarism. Duplicate content should be avoided – write using your own words or be sure to cite references.

Wrapping Up

Keeping up with the latest on-page SEO best practices is also a crucial success factor. For anyone who owns or manages an individualized website or page these practices help improve your ranking and search ability. Unless you are an SEO professional, you may not be completely informed about which on-page SEO best practices are the most relevant or helpful. As a result, it's important to stay informed as much as possible. The higher your website ranks on search engine results pages (SERPS), the more traffic your site is likely to get.

If you believe your website needs a little "SEO TLC", give Cork Tree Creative a call at (618) 656-7333. We'll be glad to help. We will address additional on-page SEO best practices throughout 2016, so stay tuned.

More From The Blog