7 Signs It’s Time for a Website Redesign
As a business owner or marketing leader, your energy can be divided between growth, branding, and marketing campaigns, while your website can quietly become outdated. There’s no need to let your site fall to the side. Keeping up your online presence is a great way to establish yourself as a reputable and dependable business. Digital first impressions drive the market, and an underperforming website could undercut your return on investment, reduce conversions, and erode trust with your intended audience. Knowing when to update your website is essential to the success of your business and your digital marketing presence. Cork Tree Creative can help spot and solve these problems before they impact the bottom line. We’ve put together a list of the top seven reasons for a website redesign.
1. Your Website Looks Outdated or Off-Brand
Modernizing your visuals and design aids in your business’s credibility. If your website features outdated fonts, layouts, logos, inconsistent brand colors, or stock-heavy visuals, modern users are likely to click away. Sleek, cohesive website designs that look professional and trustworthy are more likely to capture the attention of your viewers. Avoid clutter, and get straight to the point with direct CTAs and a focus on quality over quantity.
Try not to underestimate a user’s emotional response to brand consistency. Avoid design methods of the past and look to the future of your business to connect with your audience. Consider who your target audience is and what your company represents, and tailor your content and design to these two pillars.
2. It’s Not Mobile-Friendly
For many companies, websites are shifting toward a mobile-first design philosophy. Of all internet surfers, 62.9% use desktops or laptops to access sites, and 95.8% use mobile phones. Google’s mobile-first indexing approach recommends responsive design that adjusts the content of your site to appear in a similar format across all screen sizes, from tablets to laptops to mobile devices. Poor mobile performance will damage your SEO and the user experience. Responsive design eliminates frustrating and common mobile issues like pinching to zoom, tiny buttons, and broken layouts.
3. Navigation and UX Are Frustrating for Users
Today’s users expect intuitive, frictionless experiences. There are a few ways that your website’s navigation might be too complicated. If your site features crowded menus, hard-to-find information, broken links, or confusing CTAs, your audience will get frustrated, increasing your bounce rates.
A website redesign could eliminate these issues. The right website development and design partner could help you focus on user flow, accessibility, and conversion-focused design that is simple for your audience and invaluable to your digital presence.
4. You’re Not Ranking in Search Results
If your website is not performing well on search engine result pages, there’s a chance that your dated site might need a revamp. SEO is more than just optimized content and meta details—having an optimized page structure that loads fast and combines SEO with user experience will improve your result page presence and lead to increased conversions. If you aren’t ranking, take advantage of the opportunity for a website revamp and team up with the right partner to look into your digital performance.
5. You’ve Rebranded or Shifted Your Services
As your business grows and evolves, your brand will change, and your website needs to reflect that. Your brand voice, services, logos, and audience targeting methods must align both digitally and literally. Inconsistent branding and design can confuse users who might be seeking your services online. This confusion will weaken your connection with the user. But a website redesign that embraces your modern branding and fresh approach will communicate the relevance of your services and products, providing clarity to your audience.
6. Your Site Doesn’t Support Marketing Goals
Your marketing efforts are essential to keeping your business afloat. If your website doesn’t align with your marketing goals, it might undermine the effort you’re putting forward elsewhere. Struggling blog functionality, missing landing pages, poor lead capture tools, or failing email integration and customer relationship management strategies could devalue your website and decrease your conversions. Modern marketing tactics like omnichannel marketing recognize that you need a seamless website that mirrors your marketing goals and builds upon your well-established brand.
7. You’re Embarrassed to Share It
Be honest with yourself. You’re the best judge! If you hesitate to send your URL to your customers or competitors, or if you feel like your site doesn’t represent the quality of your business, that’s a problem. A website redesign can restore your confidence, elevate the perception your consumers have of your business, and turn your site into something you’re proud to share with clients, partners, and prospects.
Refresh Your Site with a Website Redesign
A website’s influence on your business’s brand should not be understated. Site design and functionality are a strategic tool used for growing your business and establishing your reputation. Assess your website using this guide, and consider how you might be able to implement change.
Cork Tree Creative is a trusted website redesign company, working with businesses local to St. Louis and the Metro East as well as nationwide brands. We know your site can make or break a business, and we recognize the importance of your digital presence. Book a call with Cork Tree today to discuss your business’s website redesign.
