Anderson Healthcare is a leading regional healthcare network in Illinois, comprising over seven distinct medical entities. These entities collaborate to deliver integrated care across a wide range of medical services, including acute care, surgeries, imaging, and rehabilitation, ensuring exceptional healthcare for the Metro-East communities they serve. Seeking to expand its brand presence and enhance its online reputation, Anderson Healthcare partnered with Cork Tree Creative to develop modern, user-friendly, HIPAA-compliant websites for all entities. Additionally, a strategic marketing campaign was implemented to effectively communicate Anderson Healthcare's comprehensive services and unwavering commitment to quality care.
Anderson Healthcare sought to enhance its overall brand presence and strengthen its online reputation across all entities to build community trust in a competitive healthcare landscape. Anderson Healthcare needed to streamline its brand identity as each entity had its own website, messaging, and design, resulting in a fragmented digital presence that hindered its ability to communicate its collective strengths effectively.
The goal was to unify their digital platforms, enhance brand recognition, and create a seamless patient experience online. Additionally, Anderson needed a robust healthcare marketing strategy to manage its online reputation and drive positive reviews while engaging with its audience across different digital channels. Cork Tree Creative was to develop modern and user-friendly, HIPAA-compliant websites for all of the organizations and implement a strategic marketing campaign that effectively communicated Anderson Healthcare's comprehensive services and commitment to quality healthcare. This required an in-depth understanding of the healthcare industry, impactful storytelling, and targeted outreach to position Anderson Healthcare as a leading provider in the region.
Move the slider to see the before (left) and after (right) of Anderson Hospital's website.
Cork Tree Creative developed a comprehensive branding strategy designed to unify Anderson Healthcare’s marketing across all entities and increase visibility throughout the Metro-East region. By aligning the branding and messaging, we positioned Anderson Healthcare as a trusted provider of integrated care, ensuring consistency across digital and traditional marketing platforms.
Cork Tree Creative also led the development of fully integrated, HIPAA-compliant websites that adhered to ADA guidelines and SEO best practices. These healthcare websites offered a seamless user experience and reinforced Anderson’s commitment to quality care and accessibility.
Cork Tree Creative was set to manage strategic digital media campaigns to boost brand visibility, utilizing advanced pay-per-click (PPC) strategies through Google Ads and social media platforms. Our healthcare marketing team leveraged data analytics to target key geographic areas and service lines, continuously optimizing campaigns for maximum engagement and conversion.
The results of our partnership were immediate and impactful. In just three months, Anderson Healthcare saw a 200% increase in Google reviews, significantly improving its online reputation, with a 1.4-star rise in its average Google rating. The digital advertising campaigns generated 1.77 million ad impressions and drove 2.7 million Meta ad views, successfully enhancing Anderson’s brand visibility and patient engagement.
Cork Tree collaborated closely with Anderson’s compliance, IT, and marketing teams to establish and execute HIPAA-compliant marketing strategies. This involved implementing server-side tag management, compliant analytics, secure website forms, and other measures to ensure adherence to HIPAA regulations and secure patient information.
By strategically integrating Anderson’s branding and marketing collateral across multiple digital platforms, Cork Tree Creative helped the healthcare network solidify its position as a leading provider in the Metro-East region. Our ongoing digital advertising campaigns continue to drive patient acquisition, service line awareness, and overall engagement.
With a cohesive brand identity, Anderson Healthcare is now well-positioned for long-term success, maintaining a strong presence across both traditional and digital marketing platforms.
First Three Months Outcomes
200% Increase
in Number of Google Reviews
1.4 Star Increase
in Google Reviews
1.77 Million
Digital Ad Impressions
2.7 Million
Meta Ad Impressions
1.48% CTR
Display Ad Click-Through Rate
Are you struggling to enhance your healthcare organization’s digital presence and maintain positive patient relationships? Cork Tree Creative’s specialized healthcare marketing solutions are designed to amplify your brand recognition, streamline patient engagement, and deliver measurable growth.
1. Define Your Marketing Objectives
Let us collaborate to craft a tailored healthcare marketing strategy that meets your goals.
2. Comprehensive Marketing Audit
Our team will assess your current digital strategies, identifying opportunities for optimization and innovation.
3. Maximize ROI with Data-Driven Strategies
We deliver marketing solutions grounded in industry best practices and real-time analytics, ensuring your healthcare campaigns drive measurable results.
Marketing can be overwhelming, but it doesn't have to be when you have a reliable partner to help. Receive a free assessment to see how your marketing efforts stack up and how you can take your brand to the next level.
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