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Driving Golf Marketing Success for a New Entertainment Destination.

Park North Golf Club is a modern golf entertainment complex located in Edwardsville, Illinois, designed to bring together golf, food, and social experiences in one destination. Featuring 40 Trackman-powered golf bays, an 18-hole championship putting course, and Scotty’s Bar & Grill, Park North blends technology-driven play with hospitality-forward amenities to attract golfers, families, and social groups.

As a brand-new business entering a competitive sports and entertainment market, Park North needed a strong digital foundation, local awareness, and a compelling launch strategy to drive interest and attendance from day one.

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Park North Golf Club’s Golf Marketing Challenge.

Launching a new golf entertainment venue requires more than opening the doors; it demands visibility, excitement, and a clear message. Park North Golf Club needed to establish its brand presence from the ground up while promoting its grand opening to the local and regional community.

Without an existing audience or digital footprint, the challenge was to quickly build awareness, communicate what made the venue unique, and generate momentum across digital channels, local media, and social platforms through purposeful entertainment marketing services. The goal was to ensure a strong turnout for the grand opening and create a foundation for long-term growth.

A Golf Marketing Strategy Built for Entertainment and Hospitality.

Cork Tree developed an integrated golf marketing and entertainment marketing strategy designed to support Park North’s launch and position the venue as a must-visit destination.

Our work began with the development of a custom website that clearly communicated the Park North experience, highlighted key amenities, and made it easy for users to explore, engage, and plan their visit. From there, we supported the launch with a coordinated public relations and social media effort to build excitement leading up to the grand opening.

We secured local press placements to introduce Park North Golf Club to the community, reinforcing credibility and awareness during a critical launch window. At the same time, we enhanced their social media presence with engaging content, branded visuals, and strategic messaging designed to drive follows, shares, and in-person visits.

To support both the golf and restaurant experience, we also created graphic design assets, including menus, advertisements, and promotional materials that reflected the brand’s modern, energetic atmosphere. Photo and video content helped bring the space to life online, showcasing the technology, food, and social environment that set Park North apart.

Golf Marketing & Hospitality Services Provided.

Designed and developed a custom 10-page website featuring bold branding, intuitive navigation, and original photography to showcase the Park North experience and drive engagement from launch.
Secured multiple press placements ahead of the grand opening, generating local awareness, credibility, and momentum that contributed to a launch event that exceeded expectations.
Social Media Strategy & Content
Built and executed monthly social media calendars with custom graphics, photography, and video content to grow awareness, build anticipation, and drive early engagement across platforms.

Created cohesive creative assets, including menus, advertisements, and promotional materials that supported both the golf and restaurant experience while reinforcing brand consistency.

Produced professional photo and video content for use across the website, print collateral, and social media, including short-form video for platforms like TikTok, to bring the venue to life online.

The Results—A Successful Grand Opening and Strong Early Growth.

Park North Golf Club’s grand opening was met with strong engagement and community interest, supported by measurable growth across social media platforms.

The successful launch and early traction led Park North Golf Club to continue working with Cork Tree Creative into 2025, building on the momentum created during the grand opening phase.

Grand Opening Week Success on Social Media

Facebook Performance:
7.6.2025 - 7.13.2025

Total Published Posts: 10

Total Page Likes: 4,054 (+1,059)

New Likes: 1,099 (+821)

Total Reach: 121,361 (+96,053)

Impressions: 198,971 (+147,850)

Additional Social Growth:
7.6.2025 - 7.13.2025

Total Followers: 710 (+298)

Total Reach: 13,195 (+10,565)

Golf Marketing That Builds Momentum Beyond Launch.

Park North Golf Club’s case study highlights the importance of a strong, integrated golf marketing strategy when launching a new entertainment-driven business. By combining website development, hospitality marketing, public relations, social media, and creative services, we helped Park North enter the market with clarity, confidence, and visibility. Whether you’re launching a new golf concept, refreshing an existing course, or expanding into entertainment and dining, our team helps golf and hospitality brands turn attention into action.

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