Building a Landing Page That Converts

Building a Landing Page That Converts

How to Make a Good Landing Page (The First Time) Is it a bird? Is it a plane? No, it’s a landing page. If you’re scratching your head in confusion, let me steer you back in the right direction. Much like an aircraft landing strip, landing pages guide clients to...
Make Catchy Email Subject Lines with High Open Rates

Make Catchy Email Subject Lines with High Open Rates

Open fast… or die slow. If you want to hit them where it converts, you’ll have to do it in the subject line. More specifically, the email subject line. Anyone sending a cold (or warm) email these days has to navigate the spam waters all the way through to the right...
What Is Alt Text?

What Is Alt Text?

What Is Alt Text for Images? Image alt text (short for alternative text) contains the title and alt description of an image. Also known as “alt attributes” and “alt tags” – though no tags are used – the text details what’s in the image or its purpose. You can find the...
When Should You Post on Social Media?

When Should You Post on Social Media?

When is the best time to post on social media? So, you’ve got your company’s social media platforms ready to rock and it is time to start posting. Before you begin, ask yourself – “Ok, so when is the best time for me to throw these tweets, posts, and updates out to...
The Structure of a Digital Marketing Agency

The Structure of a Digital Marketing Agency

So, you’ve finally taken a look in the mirror and realized it’s time. Time to give your website that innovative update it deserves. Even if you’re a startup with no website at all, you’re clearly executing proper due diligence and researching about marketing agencies...
Utilizing Hashtags on LinkedIn

Utilizing Hashtags on LinkedIn

Oh, the ‘pound’ sign. How far you’ve come. For those caught up on important (not so recent) social media trends, it’s a hashtag. We also mustn’t forget it’s the universal number sign. However, when used as a hashtag, this multi-faceted little symbol has far more power...