What is Digital Marketing?   

Digital marketing, AKA online marketing, is the practice of promoting YOUR business by utilizing the internet and other technology-based services. The digital marketing landscape has proven beneficial to companies in a variety of industries. Essentially, every business owner can benefit from investing in these tactics.

What You Need to Know About Digital Marketing

If you are looking to begin your digital marketing journey, there are a few things you should know before you dive in and get started.

Digital Platforms and Extensions

Businesses can implement digital marketing on a variety of internet platforms, including:
Additionally, companies can download digital extensions to understand how their marketing is progressing. Some of the top digital extensions include:
  • MozBar
  • Ahrefs SEO Toolbar
  • Grammarly
  • Keywords Everywhere

Digital Marketing Methods

This type of marketing is certainly not a 'one size fits all approach'. In other words, businesses can utilize several methods while marketing on the internet. In fact, we often create marketing plans for our clients that include several different tactics and strategies. This helps us determine what online marketing methods work best to achieve our clients' goals and objectives. The two most common forms of marketing digitally are Pay-Per-Click (PPC) and Content Marketing.

PPC marketing involves businesses paying to better rank in a user's search results for their products or services, meaning more website traffic. With this method, businesses essentially pay every time a user clicks your link (hence the name Pay-Per-Click). Content marketing is another tactic that utilizes relevant, quality content to attract and engage the company's target audience. This content can include blogs, white papers, videos, podcasts, etc. This approach establishes awareness for the company's brand. In addition, it can also position them as an expert in their industry. If implementing these tactics into your company's overall marketing strategy seems overwhelming or daunting, do not fret. Many businesses hire online marketing consultants to do the bulk of the work. Then, their team can continue to focus on running the business while they let the experts market it.

Common Digital Marketing Problems

When businesses start their marketing journey, many run into a variety of challenges. Some of the most common marketing issues include:
A marketing agency can help you address these challenges and create a plan of action for your business to overcome them. As a result, you will have greater success connecting with current customers and attracting new ones.

How Can a Digital Marketing Strategy Impact Your Business? 

Does this all sound like a lot of work? The truth is it can be. That is why Cork Tree Creative offers marketing consulting services to businesses throughout the St. Louis Metropolitan region and beyond. We are here to serve as your all-in-one marketing hub, offering comprehensive marketing and advertising services to help you boost business and increase your bottom line.

We offer a wide variety of digital and online marketing services. Some of our most popular services include:

Digital Marketing Consulting Services  

Cork Tree Creative's digital marketing services will help check off your goals, meet your objectives, and stay within your company's budget. Unsure of what your goals and budget are? We can work alongside you to determine the best strategy for your specific business.
Ready to get started? Contact us today to start your digital marketing strategy.
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