Signature Medical Group, founded in 2001, is one of the Midwest's largest independent, multispecialty healthcare groups. With over 25 practices and nearly 50 locations, their flagship and largest practice, Signature Orthopedics, anchors the organization. As a leader in healthcare branding, Cork Tree Creative partnered with Signature Medical Group to consolidate and enhance its brand presence.
Signature Medical Group faced an urgent need for a brand unification strategy. Following the reorganization of their marketing department, they sought to consolidate five prominent St. Louis-area orthopedic practices under the umbrella of Signature Orthopedics. This rebranding was time-sensitive, as it needed to align with the launch of a newly developed system-wide website.
Additionally, Signature sought to address underperforming digital advertising efforts. They were unhappy with their previous Google Ads results and were looking for a fresh start to increase patient volume in a highly competitive metropolitan orthopedic market. They needed a strategy that could promote multiple orthopedic subspecialties across various locations without cannibalizing marketing spend while simultaneously reducing the cost per conversion.
Cork Tree Creative developed a data-driven, multi-channel marketing strategy designed to unify the Signature Orthopedics brand and increase name recognition within the St. Louis metropolitan area. The CTC team engineered an award-winning campaign that reinforced brand consistency across all touchpoints, positioning Signature Orthopedics as the go-to provider for specialized orthopedic care.
Cork Tree Creative also managed a strategic media buy that placed Signature Orthopedics on high-visibility platforms, including KMOV TV commercials and KMOX radio spots. These channels effectively reached key demographic audiences, driving brand recall and reinforcing Signature’s reputation in the marketplace.
Cork Tree’s creative team conducted multiple high-quality photoshoots, which were leveraged in billboard campaigns and designed print collateral. This enhanced Signature's offline presence and ensured that the brand maintained a unified, recognizable image.
From a digital marketing perspective, Cork Tree Creative conducted an audit of Signature’s existing Google Ads campaigns. To optimize ROI, our Google Ads-certified team implemented advanced PPC (pay-per-click) strategies, focusing on highly targeted geographic areas and orthopedic subspecialties. This included refining keyword lists, optimizing ad copy, and continuously A/B testing landing pages to ensure maximum digital advertising conversion rates. The data-driven approach carved out a clear market segment for Signature Orthopedics.
The results of this collaborative effort were both immediate and impactful. Within the first year of the campaign, Signature Orthopedics achieved a 416% increase in conversions and a 57% decrease in cost-per-conversion. The brand’s visibility improved, successfully driving patient acquisition across all orthopedic subspecialties and locations.
By strategically expanding Signature Orthopedics’ name across both digital and traditional marketing platforms, Cork Tree Creative helped the practice transition into a top-recognized brand in the greater St. Louis area. Today, Signature Orthopedics continues to leverage its enhanced brand identity, consistently dominating the regional orthopedic market through highly optimized, ongoing digital advertising campaigns managed by Cork Tree Creative.
Cork Tree Creative now works with Signature on an ongoing basis, offering services including:
With a cohesive, professionally managed brand presence, Signature Orthopedics has solidified its position as the leading orthopedic provider in the region, attracting more patients and maintaining a competitive edge.
First Year Outcomes
416% Increase
in Conversions
57% Decrease
in Cost per Conversions
Is your healthcare practice struggling to stand out in a crowded marketplace? Are you not engaging patients in a meaningful way? Cork Tree Creative specializes in healthcare marketing solutions that improve brand recognition and drive patient engagement. Let us craft a custom healthcare marketing strategy that transforms your practice into a recognized leader with measurable results.
1. Specify Your Healthcare Marketing Goals
Book a call with our healthcare marketing agency to discuss your specific goals and ambitions.
2. Receive a Healthcare Marketing Audit
Our strategists will conduct a comprehensive assessment of your current marketing strategies to pinpoint areas for improvement and new approaches.
3. Get Marketing Assets That Work
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Marketing can be overwhelming, but it doesn't have to be when you have a reliable partner to help. Receive a free assessment to see how your marketing efforts stack up and how you can take your brand to the next level.
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