Many people know about search engine marketing and how optimizing for search engines can bring organic (free) traffic to your website, but what about paid, digital advertisements? Search engine marketing, or SEM, encompasses both paid and organic techniques for drawing in target audiences. Startups or businesses tight on money may not think paid ads are worth the time if they can just get their organic flow how they want. But if you think like that, you’re actually leaving money on the table when you completely skip over digital ads. According to HubSpot, PPC ads can boost awareness by a staggering 80%
. Fortunately, our Edwardsville based marketing team at Cork Tree Creative doubles as a digital advertising agency. We know all about how to craft and execute the right digital advertising for your business.
To craft the best digital advertisements you’ll need to identify your target audience. Here are a few insightful questions that any quality digital advertising agency should help you be able to answer.
Paid advertisements aren’t a permanent solution to low traffic, they work best as mere boosts of visibility that provide a quick turnaround. PPC ads work best when you want to introduce a new thing, the message you’re sending is time-sensitive (holiday promotion), or you want to send your audience to a new sale or landing page.
When you get involved with digital ads, you must research and develop an ad plan or campaign. A roadmap to success. Without proper research and planning, money can be wasted. When done just right though? Digital ads can be the perfect boost of visibility for awareness, information, sales, or services to go over the top. They’re also great for branching out and roping in new audiences that fit the brand but haven’t heard of you just yet.
There are multiple types of digital ads to choose from. Which one do you think works best for your message and clients?