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Direct Mail

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Direct Mail Marketing Services

True or false: direct mail is dead. False. Direct mail is still an effective marketing strategy for businesses to reach potential customers right at their doorsteps. Today, consumers are constantly being inundated with impersonal digital marketing tactics such as robotic mass emails and tacky pop up ads. A well-designed, thoughtfully produced direct mailer can cut through the noise and grab their attention.

What is Direct Mail Marketing?

Direct mail marketing is the physical correspondence sent to a client or customer in the hopes of gaining a conversion. As the digital marketing landscape has evolved and grown, it is true that fewer companies are utilizing direct mailers in their traditional marketing campaigns. While this may seem like a red flag to some, it actually can work in your company’s favor. If fewer mailers are being sent, your direct mail piece has a better chance of standing out to the recipient. We can increase those chances with our advertising direct mail services:

Targeted Contact Lists

This is arguably the most important step in the direct mailer process. Your campaign’s success heavily depends on the accuracy and scope of the list. We will work with you to define your audience to ensure that your direct mailing campaign is as targeted as possible. Then, we will provide you will a direct mailing data list to reach those specific people.

Direct Mailer Graphic Design

The design of your direct mailer plays a significant role in its response rate and the ROI of your campaign. This is why our graphic design team tailors every aspect of the design to your audience, including the size, the color, the imagery and the paper finish. When the recipient is going through their mail, we want the design to capture them, so they immediately engage with your piece.

Direct Mailer Content and Copy

When it comes to the copy of your direct mailer, we have found that less is more. If a mailer is bogged down with too much text, the reader will most likely feel overwhelmed and toss it to the side. Our copywriters will draft punchy headlines and concise copy that clearly explains the benefits of your products or services. Then, we will wrap it all up with a bow (a strong call to action).

Direct Mailer Printing & Delivery St Louis

Once your direct mailer’s copy and design has been finalized, we will coordinate the printing and delivery of the piece. Our team is well-versed in the print production process and postal mailing requirements, so you don’t have to sweat the small details.

Managing the Success of a Direct Mailer Campaign

We know what you’re thinking. How are you going to determine if your direct mailing campaign was really worth it? Contrary to popular belief, you can track the success of your direct mail piece. You just have to get a little creative. Depending on the objective of your mailer, we will set up a specific CTA to track its response rate, such as a unique phone number, a dedicated landing page or a specific discount code. Then, when you receive a phone call, a click or the use of the code, you can count it as a direct lead from your mailer campaign. Yay!

CORK TREE CREATIVE WILL DELIVER YOU RESULTS WITH OUR DIRECT MAIL MARKETING SERVICES

As you can see, we here at The Tree are big believers in the power of direct mail and mass mailing services. Why not get your company’s name directly in the hands of potential customers? We have successfully launched new logo designs and direct mail campaigns for a variety of clients, including law firms, roofing companies, HVAC companies, nonprofit organizations and more. We employ the best logo designers in St. Louis and Edwardsville. Let your business be next!
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