True or false: direct mail is dead. False. Direct mail is still an effective marketing strategy for businesses to reach potential customers right at their doorsteps. Today, consumers are constantly being inundated with impersonal digital marketing tactics such as robotic mass emails and tacky pop up ads. A well-designed, thoughtfully produced
direct mailer can cut through the noise and grab their attention.
Direct mail marketing is the physical correspondence
sent to a client or customer in the hopes of gaining a conversion. As the digital marketing landscape has evolved and grown, it is true that fewer companies are utilizing direct mailers in their traditional marketing campaigns
. While this may seem like a red flag to some, it actually can work in your company’s favor. If fewer mailers are being sent, your direct mail piece has a better chance of standing out to the recipient
. We can increase those chances with our advertising direct mail services:
We know what you’re thinking. How are you going to determine if your direct mailing campaign was really worth it? Contrary to popular belief, you can track the success of your direct mail piece. You just have to get a little creative. Depending on the objective
of your mailer, we will set up a specific CTA to track its response rate, such as a unique phone number, a dedicated landing page or a specific discount code. Then, when you receive a phone call, a click or the use of the code, you can count it as a direct lead from your mailer campaign. Yay!