Chances are if you opened your email inbox right now, you would find a dozen promotional emails from businesses waiting to be opened. This is the most common type of email marketing campaign. Companies utilize promotional emails to drive users towards a specific conversion, such as an online purchase, registration, download, etc. In order to actually receive conversions, these emails need to be strategic
rather than stale and systematic. Our email marketing team can elevate your company’s promo emails by crafting a strong subject line and a compelling call to action (CTA). Plus, we will place the email into a thoughtful design that captures the user’s attention as soon as they open it.
These emails are triggered by a particular event typically after a purchase has been made. This email marketing tactic turns an innocent transactional point of contact into another sales opportunity. The user is already familiar with your company, so the chances of them engaging are high. If done correctly, transactional emails can help build brand loyalty
. For example, if a user purchases a hair dryer, the order received email could include a coupon code for other hair products. Then, the order shipment notification email could include a link to tips on how to style your hair with the blow dryer. Our email strategists can evaluate your online sales funnel and help you make the most of your transactional emails.
Like transactional campaigns, behavioral email marketing campaigns are also triggered by users’ particular actions
, but on a much wider scale. Behavioral emails can encompass:
The purpose of these emails is to keep your users consistently engaged
with your company. We can ensure that you are taking advantage of all the different types of behavioral emails and are doing so in a way that your users won’t hit the unsubscribe button.