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Email Marketing

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Email Marketing Management Services

When it comes to marketing your company via email, you have to get creative and think outside of the box to stand out in your customers’ inbox. Developing an effective email marketing strategy and campaign requires a lot of time and research, but it is worth the effort. According to Forbes Magazine, successful email marketing campaigns can bring approximately $42 dollars to every $1 dollar you put into them.

There is a wide variety of emails that companies curate to connect with their current and potential customer bases. Let’s cover the basic types of email marketing:

Promotional Marketing Solutions

Chances are if you opened your email inbox right now, you would find a dozen promotional emails from businesses waiting to be opened. This is the most common type of email digital marketing campaign. Companies utilize promotional emails to drive users towards a specific conversion, such as an online purchase, registration, download, etc. In order to actually receive conversions, these emails need to be strategic rather than stale and systematic. Our email marketing team can elevate your company’s promo emails by crafting a strong subject line and a compelling call to action (CTA). Plus, we will place the email into a thoughtful design that captures the user’s attention as soon as they open it.

Transactional Emails

These emails are triggered by a particular event typically after a purchase has been made. This email marketing tactic turns an innocent transactional point of contact into another sales opportunity. The user is already familiar with your company, so the chances of them engaging are high. If done correctly, transactional emails can help build brand loyalty. For example, if a user purchases a hair dryer, the order received email could include a coupon code for other hair products. Then, the order shipment notification email could include a link to tips on how to style your hair with the blow dryer. Our email strategists can evaluate your online sales funnel and help you make the most of your transactional emails.

Behavior Based Email Marketing

Like transactional campaigns, behavioral email marketing campaigns are also triggered by users’ particular actions, but on a much wider scale. Behavioral emails can encompass:
Welcome Emails – an automated email that a user receives after signing up for a company’s rewards program or newsletter.
Abandoned Cart Emails – these emails are sent to users reminding them that they left items in their online shopping cart.
Review Request Emails – these emails are sent to a customer following a purchase or service appointment requesting that they leave a review of their experience.
The purpose of these emails is to keep your users consistently engaged with your company. We can ensure that you are taking advantage of all the different types of behavioral emails and are doing so in a way that your users won’t hit the unsubscribe button.

Our Email Marketing Strategy

Now that you know the various types of touch points your company can have with users via email, let’s get down to business on creating an email campaign.
  1. Create Email Marketing Lists.
    2. Before you can send out your first awesome email, you have to have a list of email addresses to send it to. You may already have a current list on file. If this is the case, we recommend doing a scrape of the list to ensure it is up to date. If you do not already have a list or you need to beef up your current list, you can develop a lead magnet. What’s a lead magnet you ask? It is something a company gives away to compels users to share their contact details, such as a free trial subscription, a discount code, a white paper, a series of newsletters, etc. Once you draw in the customer by offering something they want, you’ll be collecting a list of legitimate emails and names in no time.
  2. Outline an email marketing calendar.
    3. In order to stay on track and ensure that your company’s emails are intentional and truly align with your business objectives, you need to create a calendar for your marketing emails. This calendar will ultimately define your campaign(s) by outlining how often you will send emails and when you will send them, the topics of each email, audience segmentation for the emails, etc. If this process seems overwhelming to you, have no fear. We will work with you one-on-one to create a calendar that provides the necessary framework to achieve your specific email marketing goals.
  3. Write a compelling subject header line
    4. This is your time to shine. The subject line is your first impression. If it isn’t done right, it may be your last impression. In order to increase your email’s open rate, you need to craft a subject line that is short and sweet, but also catchy and relevant. No pressure, right? A good rule of thumb for a strong subject line is to keep it under 30 characters (including spaces). Personalized subject lines, funny subject lines, mysterious subject lines—we have seen them all. Our copywriters will draft a subject line that will get your emails the attention they deserve.
  4. Write effective email marketing copy.
    5. The subject line will attract the readers, but the email copy is where you have the power to retain them. When it comes to drafting your email, it is important that you write for the reader. If you sound like a robot rather than a real person, your email may end up in your user’s trash bin. Try to draft your email in a way that is conversational and relatable. Also, personalize your emails when possible. Research has shown that emails that are personalized to the user have higher open rates and click-through rates. If you find yourself hitting the backspace key over and over when trying to draft your company’s next e-blast, we can help. Our content writers can craft email copy that converts.
  5. Schedule, test, and evaluate your email results.
    6. Your recipient list is ready, and your email is drafted. Now it is time for the really fun part… sending it! Before you hit the send button, we recommend researching your target demographic to determine what time they are most likely to open up and read an email. Studies show that the peak email opening time is around 10 a.m. Try sending out various emails on different days of the week at different times to test when your users are most engaged with their inboxes. Once you’ve scheduled your emails, analyze their data to see what works and what doesn’t. Email marketing software, such as Constant Contact and Mailchimp, provide key data, including email open rate percentages, click-throughs, unsubscribes, etc. This data will allow you to make adjustments as needed to continuously improve your email marketing campaigns.

CORK TREE CREATIVE CREATES EMAIL MARKETING CAMPAIGNS THAT DELIVER

As you can see, a successful email marketing agency takes the time to strategizie and evaluate all sides of the marketing coin. Let Cork Tree Creative’s experienced Edwardsville and St. Louis email marketing team get the ball rolling for you, so you can focus on what you do best: your business.
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