At Cork Tree Creative, we believe memorable brands are crafted by effective graphic design. Graphic design has the power to evoke emotions and create connection. When done with thoughtfulness and intention, it helps tell your story and build your legacy. Whether your brand needs a refresh
or you are looking for pieces to support your current St Louis brand identity, you have come to the right place.
Our in-house team of graphic designers do more than just make “pretty things.” They create effective visual concepts for our clients utilizing color, type, illustration, photography and animation. Our design mavens produce a wide variety of assets in print
and digital landscapes,
We do things differently at The Tree
. Our approach to graphic design is unique in the fact that we take the time to go to school on your brand. Before tackling a design project, we really get to know your company and its customers. Why? Because that is what will guide us during the designing process. No decision is made by accident. The end result? An eye-catching piece that is completely authentic to you.
While each graphic design project is different from the next, our recipe for great design remains the same. It all starts with the client
. We will work directly with you to really understand the project and its objectives. As a result of our conversation, we will produce a creative brief. This will outline the project’s purpose, goals, specific requirements, target audience, deadline, etc. Think of the creative brief as the blueprint for your project. It streamlines the process, ensuring efficiency and effectiveness. Now it is time for the magic to happen. The designing begins!
Our favorite part of the process—this is where our design team gets to flex their creative muscles and design the piece. Whether the project is a new logo or a digital ad, our graphic designers will utilize the latest design trends and your branding
standard to create a piece that not only speaks to who your company is, but also entices the viewer to want to know more. We will incorporate curves, shapes, texture, imagery and white space to construct a design that cuts through the clutter. After all, great design stops people in their tracks. Once the designed piece has our Creative Director’s seal of approval, it is time for our rigorous, tried and true approval process.
When it comes to graphic design projects, there are typically a lot of nitty gritty details. From ad specifications to preparing files for print
, it is critical that no small detail is ignored or forgotten, as it could affect the quality of the finished piece. Luckily, our graphic design team is well-versed in file execution and print preparation. Plus, we have a robust post-design checklist to ensure that your piece is exported correctly so you don’t have to sweat any of the small details. You just get to sit back and be in awe of the finished product.