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5 Tips for Creating a Marketing Video

June 22, 2023

Why Are Video Marketing Services So Powerful?

According to research by WordStream, 86% of people said they wanted to see more videos from companies, and 68% of consumers preferred learning about a product or service through a video. One of the biggest advantages of using a marketing video is that it utilizes direct-to-consumer (D2C) marketing. D2C marketing allows your business to communicate directly with your customers instead of using a middleman like wholesalers or retailers. Video marketing and D2C blend well because they add a human element to your marketing by directly showing them what they are buying and who is behind the product.

At Cork Tree Creative, we provide strategic planning services that will elevate your business’s visibility. Our team writes relatable and relevant copywriting and creates marketing videos that capture and engage your target audience. Having a trusted marketing agency like Cork Tree Creative makes planning, producing, and executing an effective video simple and easy.

5 Tips for Creating a Marketing Video for Businesses

Many people think that video marketing is only useful for bigger businesses, but it is beneficial for every business. Adding video marketing into your small business’s strategic marketing plan will:

  • Increase your brand’s image and visibility,
  • Build credibility and trust,
  • Create conversations and boosts sales, and
  • Give your customers what they want.

Our team incorporates these elements into our client’s strategic plan to create content that engages your target audience. Hiring a credible marketing agency like Cork Tree Creative will build your brand and deliver results.

Give Your Audience What They Want

Successful video marketing increases sales and brand awareness because people like watching videos. Research shows that people prefer learning about a product or company from a video because it is easier to remember and process information.

A marketing agency like Cork Tree Creative constructs strategic plans and customizes content that resonates with viewers. Our team also creates targeted ads and persuasive content for your video to increase revenue and ensure your audience connects with your brand.

Create a Strategic Marketing Plan

The key to creating a successful marketing video is to have a strategic plan that focuses on your business’s marketing goals. Without knowing your exact target audience and the best video format to use, your efforts may go unnoticed. Using a trusted marketing firm like Cork Tree Creative will make these next steps in the process stress-free.

Tell Your Small Business’s Story

Storytelling is an incredibly effective tool that has the ability to connect emotions with your customers and your brand. Every brand has a unique story that is worth sharing, and incorporating your business's story into your marketing video is an excellent way to showcase your brand's personality and culture. By telling your story, you can create a deeper connection with your audience and establish a more personal relationship with your customers. So why not take advantage of the power of storytelling and let your brand's story shine?

Incorporate Your Customers and Employees

Everyone loves being featured on social media, and including your customers and employees in your marketing strategy is a great way to make your brand more inclusive and personable. In addition, showcasing your target audience strengthens customer loyalty and allows them to be a part of your brand.

Utilize Search Engine Optimization

Using SEO keywords and phrases in your video captions is a great way to increase brand visibility. At Cork Tree Creative, we specialize in SEO writing to broaden your business’s audience and image. Incorporating SEO writing into your copy puts your content higher in rankings on Google, allowing you to compete with similar businesses trying to market the same product or service.

Work with a Video Marketing Agency

We know not everyone is tech-savvy, has the video equipment, or even has the time to film an entire video. Working with a trusted agency and having access to professional videographers can make this whole process stress-free and lead to future savings and revenue. At Cork Tree Creative, our videography team is experienced, and we have the staff and equipment to produce your next marketing video. Ready to take the next step? Connect with us today and discover how our team can help you achieve your goals. With convenient locations in both Edwardsville and St. Louis, scheduling an appointment has never been easier. Let's start your journey together.