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St. Louis County Children’s Service Fund

CSF logo

Public Relations for the Mental and Behavioral Health Industry

Cork Tree Creative has provided marketing assistance for St. Louis County Children’s Service Fund. Some of our key roles in their marketing plan include mobile-responsive website design and development, ongoing public relations, and event planning assistance.

Website Design and Development for CSF

Cork Tree Creative provided end-to-end services for St. Louis County Children's Service Fund's website, including content creation, design, and development. They utilized a mobile-responsive approach, ensuring optimal user experience. The website was custom-built using content management software that offers full ownership and editing capabilities.

  • Content Creation: Developed content, images, and media for the St. Louis County Children's Service Fund's website to effectively convey their key messaging.
  • Friendly Design: Implemented a visually appealing and user-friendly website design, including layouts, color schemes, typography, and graphical elements to enhance aesthetics and usability.
  • Development: Website development, such as coding, programming, and integration of functionalities to ensure smooth operation and meet specific requirements.
  • Mobile Responsiveness: Implemented a design that seamlessly operates on smartphones, tablets, and other devices and has a mobile-friendly approach.
  • Content Management Software: Utilized a CMS to build the website, providing tools for efficient content organization, editing, and updates. It enabled St. Louis County Children's Service Fund to have full ownership and control over their website's content.
Mockup of CSF website on a laptop

Ongoing Public Relations and Communications Efforts

CSF asked Cork Tree Creative to provide ongoing, proactive PR support to help enhance its reputation within the St. Louis community. This includes drafting press releases and media pitches to highlight nonprofit partnerships throughout St. Louis County, award announcements, and upcoming educational opportunities (webinars, conferences, trainings, and seminars). Our team also assists with the coordination of media interviews as well as monitors news outlets (print, radio, television, and even social media) for opportunities and effectiveness of PR tactics. Once Cork Tree’s team transitioned into a public relations role, we developed a comprehensive communications plan to aid in ongoing support in managing communications effectively. We created a well-defined response plan with an emphasis on crisis communication, training, and delivering key messaging.

Comprehensive Communications Plan

We developed a detailed plan encompassing various communication strategies and tactics to support CSF's ongoing communication needs effectively, including key messaging, personas, audience channels, media training, and much more.

Crisis Communication Toolkit

The plan specifically focused on addressing crisis situations that could occur in the community, ensuring that CSF had a solid framework to handle and communicate during challenging times.

Training

We also provided media training sessions to CSF personnel, equipping them with the necessary skills and knowledge to implement the communications plan effectively. This training covered crisis communication techniques and guidance for delivering key messaging.

Results

Outcomes within the first year
Increased keywords by
800%
Increased users by over
200%
Increased returning users by
145%
Group photo of Childrens Service Fund event
Outside landscape view of Childrens Service Fund building
Group photo of CSF
Close up of cookies for CSF event
Greenhouses for CSF event
Indoor overview image of CSF event
CSF event landscape indoor view
Group photo of Sue, Scott, and Bridget at CSF event
Panoramic view of CSF event
CSF banners and podium
All the people at the CSF event networking

Event Planning and Support for Events


Through CTC's ongoing PR contract for CSF, we've achieved significant success in event planning and promotional marketing services. The first initiative of the year included the planning of CSF's Core Funding Networking Award event. Additionally, we helped CSF plan and execute the Grassroots Awards and Partner networking event, where we achieved full attendance and increased brand awareness and visits to CSF's "Who We Fund" and "Find a Service" landing pages. Finally, we helped coordinate and promote the WellEducator STL event through media relations and organic outreach, which led to a sold-out event within one week of promotion.


For the events, the team at Cork Tree Creative: 
  • Brainstormed with CSF on event goals and offerings,
  • Worked closely with venues and vendors, including caterers, to coordinate a smooth guest experience, 
  • Developed event promotion strategies, including press releases announcing the events and inviting local media contacts to attend, 
  • Tracked website analytics after the events to gauge brand awareness.
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