St. Louis County Children’s Service Fund
Public Relations for the Mental and Behavioral Health Industry
Website Design and Development for CSF
Cork Tree Creative provided end-to-end services for St. Louis County Children's Service Fund's website, including content creation, design, and development. They utilized a mobile-responsive approach, ensuring optimal user experience. The website was custom-built using content management software that offers full ownership and editing capabilities.
- Content Creation: Developed content, images, and media for the St. Louis County Children's Service Fund's website to effectively convey their key messaging.
- Friendly Design: Implemented a visually appealing and user-friendly website design, including layouts, color schemes, typography, and graphical elements to enhance aesthetics and usability.
- Development: Website development, such as coding, programming, and integration of functionalities to ensure smooth operation and meet specific requirements.
- Mobile Responsiveness: Implemented a design that seamlessly operates on smartphones, tablets, and other devices and has a mobile-friendly approach.
- Content Management Software: Utilized a CMS to build the website, providing tools for efficient content organization, editing, and updates. It enabled St. Louis County Children's Service Fund to have full ownership and control over their website's content.
Ongoing Public Relations and Communications Efforts
- Comprehensive Communications Plan: We developed a detailed plan encompassing various communication strategies and tactics to support CSF's ongoing communication needs effectively, including key messaging, personas, audience channels, media training, and much more.
- Crisis Communication Toolkit: The plan specifically focused on addressing crisis situations that could occur in the community, ensuring that CSF had a solid framework to handle and communicate during challenging times.
- Training: We also provided media training sessions to CSF personnel, equipping them with the necessary skills and knowledge to implement the communications plan effectively. This training covered crisis communication techniques and guidance for delivering key messaging.
Event Planning and Support for Core Funding Event
For the event, the team at Cork Tree Creative:
- Brainstormed with CSF on event goals and offerings,
- Worked closely with venue and vendors, including caterers, to coordinate a smooth guest experience,
- Developed event promotion strategies, including a press release announcing the event and inviting local media contacts to attend,
- Tracked website analytics after the event to gauge brand awareness.