St. Louis County Children’s Service Fund
Public Relations for the Mental and Behavioral Health Industry
Cork Tree Creative has provided marketing assistance for St. Louis County Children’s Service Fund. Some of our key roles in their marketing plan include mobile-responsive website design and development, ongoing public relations, and event planning assistance.
Website Design and Development for CSF
Cork Tree Creative provided end-to-end services for St. Louis County Children's Service Fund's website, including content creation, design, and development. They utilized a mobile-responsive approach, ensuring optimal user experience. The website was custom-built using content management software that offers full ownership and editing capabilities.
- Content Creation: Developed content, images, and media for the St. Louis County Children's Service Fund's website to effectively convey their key messaging.
- Friendly Design: Implemented a visually appealing and user-friendly website design, including layouts, color schemes, typography, and graphical elements to enhance aesthetics and usability.
- Development: Website development, such as coding, programming, and integration of functionalities to ensure smooth operation and meet specific requirements.
- Mobile Responsiveness: Implemented a design that seamlessly operates on smartphones, tablets, and other devices and has a mobile-friendly approach.
- Content Management Software: Utilized a CMS to build the website, providing tools for efficient content organization, editing, and updates. It enabled St. Louis County Children's Service Fund to have full ownership and control over their website's content.
Ongoing Public Relations and Communications Efforts
CSF asked Cork Tree Creative to provide ongoing, proactive PR support to help enhance its reputation within the St. Louis community. This includes drafting press releases and media pitches to highlight nonprofit partnerships throughout St. Louis County, award announcements, and upcoming educational opportunities (webinars, conferences, trainings, and seminars). Our team also assists with the coordination of media interviews as well as monitors news outlets (print, radio, television, and even social media) for opportunities and effectiveness of PR tactics. Once Cork Tree’s team transitioned into a public relations role, we developed a comprehensive communications plan to aid in ongoing support in managing communications effectively. We created a well-defined response plan with an emphasis on crisis communication, training, and delivering key messaging.
- Comprehensive Communications Plan: We developed a detailed plan encompassing various communication strategies and tactics to support CSF's ongoing communication needs effectively, including key messaging, personas, audience channels, media training, and much more.
- Crisis Communication Toolkit: The plan specifically focused on addressing crisis situations that could occur in the community, ensuring that CSF had a solid framework to handle and communicate during challenging times.
- Training: We also provided media training sessions to CSF personnel, equipping them with the necessary skills and knowledge to implement the communications plan effectively. This training covered crisis communication techniques and guidance for delivering key messaging.
Event Planning and Support for Core Funding Event
To celebrate their 2023-2026 Core Funding Award recipients, CSF enlisted Cork Tree Creative’s help in the planning and coordinating of their first-ever Core Funding Awards Event, which brought together over 200 participants. The Summer Soiree was held at the Donald Danforth Science Center in St. Louis and featured remarks from CSF’s executive director as well as representatives from St. Louis County Council District 4 and St. Louis County Executive. Guests from all 70 awarded nonprofit organizations were invited to enjoy hors d'oeuvres and networking opportunities. In addition to event coordination, we crafted a comprehensive communications plan, providing CSF and its partners with a framework for effective communication even after the event concluded. We played a pivotal role in promoting the event through various strategies, including press releases, community outreach efforts, and targeted marketing tactics. Through our collaborative efforts, we maximized the event's visibility and engagement, leaving a lasting impact on attendees and stakeholders.
For the event, the team at Cork Tree Creative:
For the event, the team at Cork Tree Creative:
- Brainstormed with CSF on event goals and offerings,
- Worked closely with venue and vendors, including caterers, to coordinate a smooth guest experience,
- Developed event promotion strategies, including a press release announcing the event and inviting local media contacts to attend,
- Tracked website analytics after the event to gauge brand awareness.
