Signature Medical Group

Signature Medical Group is the largest physician-owned specialty care medical group in Kansas City and St. Louis and a nationally recognized leader in episodic orthopedic care. Their flagship orthopedic group, Signature Orthopedics, has entrusted Cork Tree Creative with a seat at the decision-making and strategic table in the organization’s effort to remain an orthopedic leader in the highly competitive St. Louis market.

With staff experienced in in-house healthcare marketing, Cork Tree consults on all aspects of the group's marketing effort and provides ongoing support to its internal marketing team. They also offer industry insight into best practices, marketing trends, and competitive behavior.

Signature Orthopedics approached us looking to make a change from their previous Google Ads agency. They wanted to explore new opportunities with a fresh perspective. Signature’s goals included:

• Increase patients in the highly competitive metropolitan orthopedic market,
• Promote several different orthopedic subspecialties and locations at once without cannibalizing their spend,
• Reduce the cost per conversion.

The Cork Tree team jumped to action and began strategizing on all the group’s subspecialties (spine, shoulder, hip, knee, hand, foot, and ankle, and pain management and rehabilitation), locations, and marketing partnerships that they currently had in place.

By implementing a combination of ad updates, landing page overhauls, HIPAA-compliant targeting, keywording and negative keyword adjustments, dayparting, and more, the Cork Tree team quickly assisted in the turnaround of their Google digital ad campaigns.