Founded in 2008 and headquartered in Edwardsville, Illinois, The Gori Law Firm is one of the largest women-owned asbestos litigation firms in the United States. The firm has recovered more than $4 billion in compensation for its clients and operates offices throughout the greater St. Louis region and across the country.
Although the firm is nationally recognized for representing people affected by asbestos-related illnesses, its attorneys also handle catastrophic injury cases, pharmaceutical and medical device litigation, and occupational disease claims.
As The Gori Law Firm continued to grow, it needed a local law firm marketing agency that could support its brand, streamline external communications, and create consistent marketing materials across multiple channels. Cork Tree Creative became an extension of the firm’s team, providing ongoing creative, public relations, social media, email marketing, photography, and videography services.
Marketing a law firm in a highly competitive practice area requires more than visibility. Every communication must convey credibility, professionalism, and compassion while presenting complex legal services in a clear and approachable way.
The Gori Law Firm needed a responsive local partner that could provide cohesive creative support across print and digital platforms. Its law firm marketing strategy also needed to accommodate a growing organization, multiple office locations, community involvement, firm announcements, and communication with a wide range of stakeholders.
The goal was to create greater consistency across the firm’s external communications while strengthening brand recognition and maintaining a steady presence in the communities it serves.
Cork Tree developed an integrated approach that brings The Gori Law Firm’s brand, messaging, and outreach together across multiple channels.
Our graphic design team created a comprehensive collection of branded materials, from letterhead and business cards to brochures, folders, one-pagers, sponsorship materials, and digital advertisements. Each piece was designed to make important information easy to understand while consistently reflecting the firm’s established identity.
As the firm’s local public relations agency, we provide ongoing media outreach and communications support for announcements, initiatives, community involvement, and other newsworthy developments. This work helps the firm maintain relationships with local media and build awareness beyond its legal services.
We also manage ongoing social media and quarterly email campaigns to keep audiences informed about firm news, case updates, community initiatives, and other notable announcements. Professional photography and videography provide a consistent library of authentic visuals for use across these communications.
Together, these legal marketing services give The Gori Law Firm an organized, cohesive system for communicating with clients, community members, media contacts, and other key stakeholders.
Created cohesive print and digital materials, including letterhead, business cards, one-pagers, brochures, folders, sponsorship materials, and digital advertisements.
Produced professional headshots, environmental photography, event coverage, and video content for use in the firm’s internal and external marketing materials.
Through an ongoing partnership with Cork Tree Creative, The Gori Law Firm has strengthened its marketing with consistent communications, professional creative materials, and measurable growth across social media.
This growth builds on strong year-over-year performance in 2025. Compared with 2024, Facebook content interactions increased by 65%, link clicks by 190%, page visits by 121.8%, and follows by 29.3%. On Instagram, reach increased by 232.1%, content interactions increased by 100%, and page visits increased by 165.3%.
Beyond the numbers, The Gori Law Firm now has a dependable collection of clean, easy-to-read marketing materials with consistent messaging, prominent contact information, and clear calls to action. Its brand reflects the professionalism, trust, and compassion central to the firm’s work.
Ongoing media outreach has also helped generate consistent coverage for firm announcements in local news outlets, while quarterly email campaigns maintain regular communication with important audiences.
95,613 views, an increase of 60%
23,623 viewers
1,353 content interactions
147 link clicks, an increase of 81.5%
3,789 page visits, an increase of 6.3%
66 follows, an increase of 53.5%
5,573 views, an increase of 100%
727 accounts reached, an increase of 194.3%
241 content interactions, an increase of 100%
136 page visits, an increase of 33.3%
The Gori Law Firm case study demonstrates how an integrated law firm marketing strategy can help an established legal organization communicate more consistently while continuing to expand its reach.
By bringing graphic design, public relations, social media, email marketing, photography, and videography under one coordinated strategy, Cork Tree Creative has helped the firm establish a recognizable and dependable presence across print, digital, and community-facing communications.
Whether your firm needs a comprehensive law firm marketing plan or focused support in a few key areas, Cork Tree Creative provides the strategy and creative services needed to communicate clearly, build trust, and stay connected with the audiences that matter.
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