According to research by WordStream, 86% of people said they wanted to see more videos from companies, and 68% of consumers preferred learning about a product or service through a video. One of the biggest advantages of using a marketing video is that it utilizes direct-to-consumer (D2C) marketing. D2C marketing allows your business to communicate directly with your customers instead of using a middleman like wholesalers or retailers. Video marketing and D2C blend well because they add a human element to your marketing by directly showing them what they are buying and who is behind the product.
At Cork Tree Creative, we provide strategic planning services that will elevate your business’s visibility. Our team writes relatable and relevant copywriting and creates marketing videos that capture and engage your target audience. Having a trusted marketing agency like Cork Tree Creative makes planning, producing, and executing an effective video simple and easy.
Many people think that video marketing is only useful for bigger businesses, but it is beneficial for every business. Adding video marketing into your small business’s strategic marketing plan will:
Our team incorporates these elements into our client’s strategic plan to create content that engages your target audience. Hiring a credible marketing agency like Cork Tree Creative will build your brand and deliver results.
Successful video marketing increases sales and brand awareness because people like watching videos. Research shows that people prefer learning about a product or company from a video because it is easier to remember and process information.
A marketing agency like Cork Tree Creative constructs strategic plans and customizes content that resonates with viewers. Our team also creates targeted ads and persuasive content for your video to increase revenue and ensure your audience connects with your brand.
The key to creating a successful marketing video is to have a strategic plan that focuses on your business’s marketing goals. Without knowing your exact target audience and the best video format to use, your efforts may go unnoticed. Using a trusted marketing firm like Cork Tree Creative will make these next steps in the process stress-free.
Storytelling is an incredibly effective tool that has the ability to connect emotions with your customers and your brand. Every brand has a unique story that is worth sharing, and incorporating your business's story into your marketing video is an excellent way to showcase your brand's personality and culture. By telling your story, you can create a deeper connection with your audience and establish a more personal relationship with your customers. So why not take advantage of the power of storytelling and let your brand's story shine?
Everyone loves being featured on social media, and including your customers and employees in your marketing strategy is a great way to make your brand more inclusive and personable. In addition, showcasing your target audience strengthens customer loyalty and allows them to be a part of your brand.
Using SEO keywords and phrases in your video captions is a great way to increase brand visibility. At Cork Tree Creative, we specialize in SEO writing to broaden your business’s audience and image. Incorporating SEO writing into your copy puts your content higher in rankings on Google, allowing you to compete with similar businesses trying to market the same product or service.
We know not everyone is tech-savvy, has the video equipment, or even has the time to film an entire video. Working with a trusted agency and having access to professional videographers can make this whole process stress-free and lead to future savings and revenue. At Cork Tree Creative, our videography team is experienced, and we have the staff and equipment to produce your next marketing video. Ready to take the next step? Connect with us today and discover how our team can help you achieve your goals. With convenient locations in both Edwardsville and St. Louis, scheduling an appointment has never been easier. Let's start your journey together.
In a world where content is a dime a dozen, your marketing efforts must stand out. Unfortunately, it is too easy to hit delete, swipe away, or click into a different app when we find something boring. This has created a highly competitive market and a push toward producing engaging content.
Luckily, video marketing is one of the best ways to capture your audience’s attention quickly. According to research, people remember 95% of a message in a video but only 10% of a written message. This makes video one of the most engaging platforms because audio and video stimulate multiple human senses and emotions. Audiences want something personable and relatable, and video marketing allows businesses to advertise, tell their story, and show their personality all at once.
Video marketing is a highly influential and powerful tool since it is so prevalent and easily accessible. The average internet user consumes 17 hours of online videos each week, which is projected to rise. To say that video is unnecessary for your business would be a lie. It not only increases sales and revenue, but it also creates trust and loyalty between your customers and your brand. Discover the top four amazing advantages of video marketing that can skyrocket your business's success!
Strategizing to create conversations within your target audience may seem useless, but according to Invesp, word-of-mouth marketing produces over $6 trillion in annual consumer sales and accounts for 13% of consumer sales.
When your brand reaches your customers and makes an emotional connection, they will talk about it. Let your customers advertise and increase your brand awareness. Make sure to end your marketing video with a Call-To-Action to make them want to act and stay connected with your brand.
Why do people find video marketing more appealing? 65% of the population are visual learners, so it is easier for most people to stay engaged and retain information presented in a video format. Since visuals are stored in our long-term memory, people are more influenced to act on what the video sells or promotes.
One of the best ways to increase your brand’s visibility and popularity is by incorporating SEO in your marketing video’s caption. SEO stands for Search Engine Optimization, and it strategically picks popular keywords and phrases so your content ranks higher on search engines and is more accessible.
Companies that incorporate video on their websites rank 53% higher on search engine results pages. At Cork Tree Creative, we specialize in all SEO services and have the knowledge and expertise to incorporate SEO writing into your business. Hiring a specialized technical SEO agency like Cork Tree Creative will help boost your web traffic.
When your company uses video marketing, it is easier to reach a specific target audience. We customize every video to fit your business's goals and can incorporate targeted ads and language.
Video builds consumer trust and creates emotional connections so your audience continues to buy from you. According to WordStream, brands that incorporated video into their marketing strategy increased their revenue 49% faster than brands that did not.
Working alongside a video marketing agency can take your business to the next level. At Cork Tree Creative, we showcase our clients’ brands by creating successful marketing videos that connect with their target audience and drive revenue.
Our St. Louis production team has the experience and creativity to create a video to boost your sales and visibility. Contact us today to get started on your new marketing video.
Marketing can be overwhelming, but it doesn't have to be when you have a reliable partner to help. Receive a free assessment to see how your marketing efforts stack up and how you can take your brand to the next level.
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