Marketing technology in our world continues to change (almost daily). Therefore, businesses must keep up with the changes to stay relevant and meet their goals. One of the most important ways to do that is by exploring how technical search engine optimization (SEO) could help boost your business’ website. Technical SEO is the process of enhancing a webpage to be one of the top pages in a search engine. If done correctly, businesses like yours could see increased website traffic, a better (and longer) user experience, ranking on search engines, and more. To get technical SEO up and running for a website, consider hiring a technical SEO agency, like Cork Tree Creative, to help you. A technical SEO agency is a company that specializes in optimizing a website to make it faster, ensuring the information is easy to navigate, and making the overall page easy for search engines to read and crawl.
With this topic, you’ll often hear the phrase optimization for higher rankings. You can achieve this by using technical SEO tactics to boost your business’ online pages to the top search engine results. After doing this, you will see your business’s visibility increase, and you’ll attract potential customers to seek your services or products.
There are multiple focuses within SEO that companies can spend time optimizing. However, the overarching basis of SEO is to use a combination of keyword research, content optimization, link building, and social media marketing to enhance the overall performance of a website. Working on all these areas can increase the chances that your website will soar to the top of search engines.
Technical SEO also involves enhancing the behind-the-scenes aspects of a website, which are not necessarily visible to the eye of the user. Nonetheless, they are just as important to implement and update as your chosen search engine does see these changes. If your website is hard to navigate and loading slowly, it could easily deter a person from viewing, and they may end up bouncing (or clicking out). If there is accessibility, the user may come back to your site instead of finding a new one every time.
There are various examples of what you can do to improve your website’s technical SEO. We will discuss website design and development, such as structure and speed, mobile responsiveness, and security. Trying to incorporate and update these areas can drastically affect your website's rankings on search engines. To understand how your website and its pages will rank on search engines, you first must understand what the search engines are looking at. They use specific algorithms to read the internet and your website’s content for relevance, quality, authority, user experience, and on-page experience. Although we’re not entirely sure how the algorithms read sites, we know some factors that can affect a website’s rankings. Here are three factors that can affect rankings and how to use them to your advantage.
A website’s structure should be laid out properly with correct organization and hierarchy for easy information navigation. A website's speed depends on the host, its design and coding of it, the content delivery network, and more. To ensure your website is fast, start addressing these factors one at a time to see which are affecting your website the most.
Mobile responsiveness is the ability of a website to adjust to a user’s mobile device and not affect the layout and structure of the page. Since most people use their mobile devices to search the web, your website must be designed to for mobile use. This design may involve adjusting pictures, fonts, and the layout for a mobile responsive website.
Some websites can be hacked and disrupted, affecting how people view your webpage on their laptops, desktops, and mobile devices. To improve your website's security, ensure your device is updated on the latest software. You may also use strong passwords with a mixture of letters and characters and two-factor authentication.
When drafting, you should include a special section for technical SEO. You can start your plan with a technical SEO audit. An audit of your website will show which aspects of your website are performing poorly and need attention. It's important to note that your website may require updates in different areas that search engines use to evaluate it. There are multiple tools you can use that will perform a technical SEO audit for you. Some of the most common SEO tools include SEMrush, Google Search Console, Surfer SEO, and more.
After your audit, you should start a checklist of things to explore to improve your website's visibility. Your checklist should include the following:
Technical SEO can be confusing for those who aren’t in the marketing world. That is why hiring an agency that specializes in it is crucial for growing the visibility of your website. Pricing for a technical SEO agency’s service varies depending on which services you want to focus on.
If you are a new or existing business, improving your website’s technical SEO is vital to improving a user’s experience and, ultimately, making a conversion. However, this process can be complex and, honestly, confusing. Let a marketing agency specializing in technical SEO take care of these tasks for you. By contacting Cork Tree Creative, you can expect to receive a specialized plan of action of how we can help set up your business’s website for optimal reach and visibility.