Director of Strategy

Sue Webb is an accomplished and dynamic senior marketing strategist with experience in sales, marketing and public relations with companies ranging from large, international conglomerates to small, local businesses. Webb has worked both internally and as a consultant to several industries including pharmaceuticals, healthcare groups, law and accounting firms, wealth management, insurance and tech companies.

Understanding business operations and working within organizations to grow their brand is one of Webb’s greatest strengths. As Cork Tree Creative’s Director of Strategy, Webb works alongside owners Jan Carpenter and Laura Reed to assist in the planning, development and implementation of marketing and branding strategy for clients as well as the agency.

Webb is also well-versed in AdWords, digital marketing, website planning and analytics, and media relations. Her commitment to achieving tangible results along with her diverse skillset and experience make her a powerful asset to the team and to the community.


Among her accomplishments are:

• Spearheaded the rebranding of a regional healthcare company including the planning and execution of a new website, Google AdWords, digital ads, TV commercials, billboards, signage and internal promotions.
• Owned and operated an outsource marketing firm to work with small to midsized non-profits and businesses.
• Established the first in-house marketing department and assumed responsibility for firmwide marketing standards and procedures, outbound and internal marketing/public relations efforts of a large regional accounting firm and wealth management group.
• Organized all aspects of a national user conference for a software company.
• Created and wrote all content on a viral human-interest blog.
• Hosted a nationally syndicated health podcast.

SUE’s Bucket List

  • Live in a different country for a month each year

  • Grow oranges and lemons

  • See the northern lights

  • Become an archeology dig volunteer

  • Adapt my blog into a book

  • Grow old with my husband

105 Plaza Ct, Edwardsville, IL 62025