As a business owner or marketing leader, your energy can be divided between growth, branding, and marketing campaigns, while your website can quietly become outdated. There’s no need to let your site fall to the side. Keeping up your online presence is a great way to establish yourself as a reputable and dependable business. Digital first impressions drive the market, and an underperforming website could undercut your return on investment, reduce conversions, and erode trust with your intended audience. Knowing when to update your website is essential to the success of your business and your digital marketing presence. Cork Tree Creative can help spot and solve these problems before they impact the bottom line. We’ve put together a list of the top seven reasons for a website redesign.
Modernizing your visuals and design aids in your business’s credibility. If your website features outdated fonts, layouts, logos, inconsistent brand colors, or stock-heavy visuals, modern users are likely to click away. Sleek, cohesive website designs that look professional and trustworthy are more likely to capture the attention of your viewers. Avoid clutter, and get straight to the point with direct CTAs and a focus on quality over quantity.
Try not to underestimate a user’s emotional response to brand consistency. Avoid design methods of the past and look to the future of your business to connect with your audience. Consider who your target audience is and what your company represents, and tailor your content and design to these two pillars.
For many companies, websites are shifting toward a mobile-first design philosophy. Of all internet surfers, 62.9% use desktops or laptops to access sites, and 95.8% use mobile phones. Google’s mobile-first indexing approach recommends responsive design that adjusts the content of your site to appear in a similar format across all screen sizes, from tablets to laptops to mobile devices. Poor mobile performance will damage your SEO and the user experience. Responsive design eliminates frustrating and common mobile issues like pinching to zoom, tiny buttons, and broken layouts.
Today’s users expect intuitive, frictionless experiences. There are a few ways that your website’s navigation might be too complicated. If your site features crowded menus, hard-to-find information, broken links, or confusing CTAs, your audience will get frustrated, increasing your bounce rates.
A website redesign could eliminate these issues. The right website development and design partner could help you focus on user flow, accessibility, and conversion-focused design that is simple for your audience and invaluable to your digital presence.
If your website is not performing well on search engine result pages, there’s a chance that your dated site might need a revamp. SEO is more than just optimized content and meta details—having an optimized page structure that loads fast and combines SEO with user experience will improve your result page presence and lead to increased conversions. If you aren’t ranking, take advantage of the opportunity for a website revamp and team up with the right partner to look into your digital performance.
As your business grows and evolves, your brand will change, and your website needs to reflect that. Your brand voice, services, logos, and audience targeting methods must align both digitally and literally. Inconsistent branding and design can confuse users who might be seeking your services online. This confusion will weaken your connection with the user. But a website redesign that embraces your modern branding and fresh approach will communicate the relevance of your services and products, providing clarity to your audience.
Your marketing efforts are essential to keeping your business afloat. If your website doesn’t align with your marketing goals, it might undermine the effort you’re putting forward elsewhere. Struggling blog functionality, missing landing pages, poor lead capture tools, or failing email integration and customer relationship management strategies could devalue your website and decrease your conversions. Modern marketing tactics like omnichannel marketing recognize that you need a seamless website that mirrors your marketing goals and builds upon your well-established brand.
Be honest with yourself. You’re the best judge! If you hesitate to send your URL to your customers or competitors, or if you feel like your site doesn’t represent the quality of your business, that’s a problem. A website redesign can restore your confidence, elevate the perception your consumers have of your business, and turn your site into something you’re proud to share with clients, partners, and prospects.
A website’s influence on your business’s brand should not be understated. Site design and functionality are a strategic tool used for growing your business and establishing your reputation. Assess your website using this guide, and consider how you might be able to implement change.
Cork Tree Creative is a trusted website redesign company, working with businesses local to St. Louis and the Metro East as well as nationwide brands. We know your site can make or break a business, and we recognize the importance of your digital presence. Book a call with Cork Tree today to discuss your business’s website redesign.
SEO in 2025 is rapidly evolving, and staying ahead of the curve with SEO trends could be essential to your business. It is not just about keywords and backlinks like it has been in the past—modern SEO is about user behavior, AI, search intent, and visibility in a world that avoids clicks. Marketing and business professionals need to approach digital content and marketing with care. Cork Tree Creative can help guide this SEO evolution. By keeping up with the changes and partnering with the right experts, your company could set the standard for the future of SEO.
AI-driven content is changing the future of the SEO industry. AI overviews, Google’s SGE (Search Generative Experience), zero-click searches, and voice and visual search provide search results that vary from the results of the past, and trending SEO is a response to this evolving digital landscape. Catering to these new search engine optimization trends is a great way to make sure that your company’s message stays relevant and visible on result pages. Our team of SEO experts has pulled together the top six SEO trends your company needs to know for 2025 and beyond.
When SEO first entered the marketing scene, the landscape resembled a no man’s land without any rules, leaving optimizers to stuff keywords everywhere possible with the hope of ranking. Now, however, SEO trends are phasing away from keyword stuffing and focusing on user intent instead. With search engines being more competitive and with AI-generated content taking over the SERPs, modern SEO trends prioritize personalization, context, and relevance to better serve the user.
Prioritize your marketing by making intentional choices. Focus your content on catering to semantic searches. These search engines make more advanced connections between the words in the search than just searching for the keyword itself. If your site is organized in content clusters that draw contextual connections between your content, the search engine is able to recognize that there is a relationship between topics. Create nitty-gritty blog content, provide strong CTAs, consider areas where you can implement omnichannel marketing strategies, and incorporate long-tail keywords that dive deeper into your content so you’re more likely to rank higher on result pages.
Due to advancements in search results pages, users commonly look for answers to their queries on the result page, making the digital space a zero-click environment. Users are less likely to click on links or tap through your website if the information they need isn’t immediately made available.
As Google and other search engines transition to this layout and users turn to AI chatbots for answers, it’s possible that interaction with your site will dip. Luckily, there are plenty of ways to incorporate SEO trends and increase the likelihood of your copy showing up on results pages. By paying attention to your site’s meta details, “People Also Ask” boxes, knowledge panels, map results, and most searched portions of your copy, your language could still reach your intended audience.
Users are less likely to scroll to find what they’re looking for. AI-powered searches require clear and concise copy to optimize for user behavior. Your site can maintain result page visibility by giving users something to interact with, like a video to watch or an image reel to scroll through.
AI search engines have implemented predictive text, offering possible searches to users before they even finish typing their queries. These AI-generated summaries are likely to provide content that feels conversational to the user. Optimize your site by focusing on ease of navigation and interactive appeal.
Digital spaces are oversaturated with information, from AI-generated content taking over SERPs to video and photos being users’ favorite forms of content. To combat this, businesses should be sure to focus on local SEO. By hyper-personalizing your content, search engines can provide curated results for your intended audience, helping you tactically reach potential customers right in your area. Searches like “best dentist near me” or “floral shop in St. Louis” should be able to find your site based on location, previous user behavior, and intent.
Visual platforms like TikTok, Instagram, Google Lens, and YouTube Shorts are changing how consumers engage with content and the market. Your thumbnails must be clear and eye-catching to instigate clicks. Your captions and alt text should connect with your audience. Even hidden features like video transcripts and image metadata are essential to SEO strategies.
Successful SEO looks different today than it did even a year ago. Traditional ranking metrics don’t encapsulate new factors such as topic authority, engagement rates, dwell time, zero-click searches, and search volumes like modern SEO trends do. Cork Tree Creative can work with your team to establish SEO goals, provide an audit of your current content, and offer places for improvement. With services like content creation, conversion rate optimization, and link building, the right marketing agency can help your website skyrocket.
Staying vigilant and adaptable as technologies change is critical for long-term return on investment. Businesses should embrace a user-centric, data-driven approach to SEO strategies in 2025. Don’t let SEO become a technical afterthought. Put your content first, and consider working with an expert partner like Cork Tree Creative to grow your business.
Work with a marketing agency that doesn’t remain stagnant, but rather anticipates trends in SEO. Cork Tree Creative monitors algorithms, utilizes the latest tools, and understands search engine trends both technically and from the perspective of branding and storytelling. Book a strategy call or audit with Cork Tree today.
Omnichannel marketing is all about consistency. More than just being present on various platforms, your marketing strategy should ensure personalization and interconnectivity between online and offline touchpoints for consumers. Omnichannel marketing is a cohesive, integrated approach to creating seamless customer experiences across multiple channels. If your marketing approach has a unified story across the board, including places like your website, mobile apps, social media, in-store products, and emails, you’re likely to strengthen your brand and drive noticeable conversions.
Why wait for customers to find you? By establishing a seamless marketing strategy, you can show your customers that you are a reliable brand that keeps up with advancements in technology and incorporates the needs of consumers at the forefront of your mission. Understanding omnichannel integration starts with learning why it matters.
The omnichannel customer experience caters to the increasing consumer demand for dependable, personalized experiences when interacting with brands. There are multiple places where a customer might interact with your brand, both in-person and online.
An omnichannel marketing approach will create a seamless transition between these platforms, creating a consistent story that consumers will respond to. Forbes says omnichannel marketing has “evolved into a marketing must-have.” Additionally, Omnisend found that omnichannel campaigns using three or more channels had customer retention rates of over 66%. They also found that consumers are 6.4% more likely to make a purchase from omnichannel marketing companies than from single-channel campaigns.
Gain a competitive advantage by making your products recognizable and familiar to your audience. By adopting this omnichannel approach in your business, you can better cater to the needs of your customers and increase brand loyalty.
Creative aspects of your brand, such as typography, color palettes, logos, brand voice, catchphrases, values, and more, should be echoed throughout your various modes of communication with consumers. If a consumer accumulates points in-store, they should be able to find those points on the app. If a customer receives an email providing a discount code, that code should work on your website.
Creating a successful omnichannel strategy requires foundational operating principles to cohesively blend with your branding and image altogether. Discover the first five steps you can take to customize your marketing and sales strategy for a more multifaceted approach to the omnichannel customer journey.
It’s important to make sure that your business knows your audience. Tracking consumer insights with data analytics and customer relationship management (CRM) software like Salesforce and HubSpot can help you understand customer preferences, behaviors, and purchasing histories. To tailor and optimize your outreach methods, understanding the customer is step number one. Keep them engaged by catering to their needs.
Consumers expect ease of navigation, transparency, and consistency from brands. An omnichannel marketing approach does just that. A seamless marketing experience blends the needs of your customers with the mission of your brand to create a customer experience that your audience will love.
Carrying your audience from one platform to another doesn’t have to be a challenge. With the right foresight in mind, your voice and goals can build a trusting relationship with your customers. If your products and vision are recognizable, consumers are more likely to interact with communication channels like email and social media, driving engagement with promotions, discount codes, seasonal sales, and campaigns. Consistent brand messaging ensures that your customers feel connected and understood at every touchpoint.
With a proper brand guide and cohesive creative design, your brand messaging can stay consistent and pull in new and returning customers. Cork Tree Creative is a StoryBrand-certified agency that strives to unify your brand voice and keep your messaging and brand consistent.
In-person operations simply aren’t enough in the competitive business landscape we experience today. A digital presence is a necessary and helpful part of maintaining seamless customer service. Tools like marketing automation, CRMs, and AI-driven personalization can help roll out a digital presence efficiently and effectively. Incorporating a digital advertising strategy, videography, search engine optimization, analyzing data, and understanding your target demographics contribute to an omnichannel marketing approach that embraces advancements in technology and utilizes a variety of channels available for communicating with your audience. Streamline your communication and maintain consistency by taking advantage of omnichannel digital marketing tools and strategies.
Rather than just responding to the demanding changes of the market, get ahead of the curve by implementing a proactive approach to customer engagement. The omnichannel customer experience should be tailored towards future user interactions by making predictions based on past behaviors and preferences and appealing to their cross-platform needs. Your website, social platforms, and emails all provide unique opportunities to communicate your mission. When you find a brand voice that resonates with your customers, implementing that strategy across the board will appeal to your intended audience.
Draw on the individuals who connect with your story by marketing for and with your personalized audience. Don’t get caught up keeping up. By making changes to your branding strategy and company voice today, you can enhance engagement and root your business in the industry.
There is always room for improvement. Your business’s forward-thinking decisions should be driven by data and maximized for impact. An omnichannel marketing agency can help you keep track of your analytics. The right team can design and suggest new strategies for bettering your omnichannel campaign. Keep up with your omni branding and seamless marketing by partnering with experts.
Cork Tree Creative is an experienced omnichannel marketing agency that knows how to confront the complex challenges of omnichannel marketing. From content creation to digital advertising to brand consistency, we help businesses develop cohesive strategies that produce personalized solutions to your business goals. Make your message resonate across platforms by booking a call with Cork Tree to start your omnichannel journey today.
Current trends in artificial intelligence are making waves with advanced approaches to consumer engagement, internal productivity, and communication. AI tools have the ability to strengthen your campaigns and analyze data to better connect you with your intended audience. As AI marketing trends begin to embrace AI’s capabilities, now is the time to adapt to the changing landscape of AI and develop a reliable, secure, and affordable AI implementation plan that stays ahead of the marketing trends and keeps your business from falling behind the curve.
Marketing has always been a human-centered industry. Adopting AI trends in digital marketing for your business doesn’t have to change that. It’s important to remember to use AI to enhance human work rather than replace it. Whether you’re using ChatGPT for analyzing data, Grammarly to review your writing, or Google Gemini to help with your research, you have total control over when and where you and your team utilize AI’s potential to avoid oversaturating your content.
Some of the latest marketing trends benefit marketers and business leaders by enhancing data comprehension and quickly repeating tasks. Here at Cork Tree, we have experience melding real-life marketing with artificial intelligence to produce the best results at the best price for our clients, and we understand how the current trends in AI can benefit businesses like yours. We’ve put together a list of five AI marketing trends to make your day-to-day life easier.
So, which current trends in AI should you keep an eye out for in 2025?
AI has quickly evolved to provide insights into consumer behavior, target specified demographics, complete routine tasks, kickstart creative brainstorming, and analyze raw data. AI is improving digital marketing by delivering fresh perspectives and intuition to projects, changing the way that marketing reaches audiences. It is important to stay up to date with the future of marketing by implementing AI marketing trends that will keep your business engaged and successfully increase your return on investment.
One major AI marketing trend is anticipating consumer behavior through data collection and predictive analytics. By collecting information about online presence, consumer statistics, patterns, and trends, various AI systems can foresee how consumers will likely respond to marketing strategies.
A 2021 Gartner Marketing survey found that only 14% of businesses have a fully comprehensive, 360-degree view of their customers. Commonly referred to as a “digital twin,” AI can produce a digital simulation that imitates real-world scenarios to tackle this obstacle. Digital twins can test strategies and methods that optimize your consumer engagement. If provided with the most accurate data you have available, digital twin algorithms can be highly effective in test-running and monitoring your infrastructure to recognize pitfalls before your strategy is implemented in the real world.
In order to establish a reputable rapport with your customer base and avoid losing their business to a competitor, consider how digital twins or predictive analytics might benefit your company. Cork Tree’s experts can work with you to discuss implementing marketing services that align with your vision and compete with the trends.
Alongside AI’s customer behavior prediction capabilities, it can also recognize patterns in varying demographics. Your marketing strategy will need to appeal to your audience across the board. AI programs like Census GPT analyze demographic data and purchasing and website histories to organize consumers by their interests, location, income, age, etc., allowing you to cater your marketing plan to the needs and desires of your current and potential customers and clients.
Consumers can get overwhelmed by the vast availability of products and services out there. They are not interested in being sold to, so your marketing strategy should instead seek to appeal to their interests and organically draw them in. To identify groups of people who are likely to be interested in what your business offers, your marketing strategy should strive to understand the right crowd.
In 2025, AI is no longer going to be used solely for productivity, but it will become a proactive resource for growing businesses and maximizing ROI. How can AI best lend a hand to your team? What sort of monotonous tasks are hindering your progress? It’s important to recognize where your team could use a little support and implement AI for completing repetitive and mundane tasks to make sure that your team can put their time into creativity.
Are you feeling overwhelmed by taking notes during your Zoom meetings? There are AI tools like Otter or Circleback that can take your notes for you, even differentiating between who says what. This way, you can spend less time scrawling and more time engaging. The future of marketing will continue to rely on human organizing and strategizing, but it will embrace technical advancements.
Authentic human creation resonates with human consumers. AI can’t do all your brainstorming for you, but it can be a great tool for getting your team out of a creative slump. AI can offer keywords or phrases to get your creative team talking. It prompts the conversation and leaves the birthing of innovative ideas to you!
Your marketing strategy should remain human-centered. The Harvard Business Review found that consumers don’t enjoy human-like AI. They want real human interaction. Use AI services like ChatGPT to kickstart your ideas, but make sure the concepts and interpretations are your own.
Web traffic patterns are shifting as AI search engines, like Google’s Search Generative Experience, perform searches for consumers. Your website will need to cater to this new crowd looking for keywords and quick answers.
Analyzing raw data is a great use of AI to improve your marketing for strategies like SEO, Google Ads, and more. AI can provide algorithms that process large quantities of data from websites and web traffic patterns. What draws consumers to your website? How can you cater to your intended audience? Which aspects of your website are successful at this, and how can you make it even better? Adjusting to provide simple, quick results to web traffic searches will require minimizing your cluttered content and streamlining your website’s content.
AI will not take over digital marketing and advertising, but it will absolutely influence it. Marketing tools in 2025 can help with efficiency and marketing decisions informed by accurate data, but it’s also important to avoid producing generic content that loses its human qualities. AI can be intimidating. Though businesses are often hesitant to try it out, AI is bound to evolve, and you should be ahead of the curve when adapting to the changing marketing landscape.
Your business cannot properly integrate AI without first understanding and developing an insightful marketing strategy that works for you. Create marketing for the future by partnering with Cork Tree Creative to learn how your campaign and products can keep up with AI marketing trends and balance the ethical challenges of current trends in AI.
Cork Tree Creative is a local marketing agency that knows how to balance human innovation with artificial intelligence. Implementing AI strategies that align with your brand’s goals is an essential way to keep up with trends in digital marketing. We can help businesses like yours avoid AI bias and responsibly achieve a brand strategy that competes with the forecasted future of AI and content marketing. AI can save you time and money and provide well-developed optimization initiatives that can transform your business. Consider using these tools to develop an innovative website, prompt some exciting brainstorming exercises, take notes, and share your voice with your audience.
Cork Tree offers digital advertising, branding, video content, and website-enhancing services from experienced professionals. Book a consultation to hear more about our services and revitalize your approach to AI marketing.
In 2025, video marketing is more than just a trend; it is an essential tool for businesses looking to foster meaningful connections with their audience. But what are the benefits of video marketing, and how can strategic video content help your business drive more conversions?
The data is compelling: landing pages featuring videos can increase conversions by as much as 80%. Additionally, 73% of consumers report being more likely to make a purchase after watching a video explaining a product or service. Marketing videos for businesses is no longer optional—it’s a proven method to captivate audiences, communicate value, and turn potential leads into loyal customers.
At Cork Tree Creative, we understand the benefits of video marketing in today’s noisy digital world. When your business isn’t seen or heard, you miss out on valuable opportunities to turn communities into conversions. Our St. Louis video marketing services are designed to help your business create strategic, results-driven videos that enhance your marketing strategy, not just make noise.
By leveraging visual storytelling, businesses can not only convey their messages more effectively but also drive engagement and conversions. Here are three key benefits of video marketing for organizations like yours:
At its core, video marketing is about connection. Business video marketing bridges the gap between companies and their audiences. By combining customized videography with heartfelt storytelling, videos build trust, address customer pain points, and guide viewers toward action.
Here are three types of marketing videos that can deliver the conversions you’re looking for:
These formats don’t just capture attention—they create the “aha!” moments that turn customer curiosity into conversions.
Creating marketing videos that deliver real results takes more than hitting “record.” To maximize the impact of your videography efforts, follow these three best practices below:
At Cork Tree Creative, we craft stories that drive results and meet your marketing objectives. Our videography services are designed to help your business connect, engage, and convert like never before. From concept development to production and analytics, our team delivers comprehensive video marketing solutions tailored to your business’s unique needs. Let’s make your vision a reality. Contact Cork Tree Creative today, and let’s turn your video ideas into your most powerful marketing tool.
To view more of Cork Tree Creative's videography work, check out our full video showcase.
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