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5 AI Marketing Trends to Use in Your 2025 Strategy

Current trends in artificial intelligence are making waves with advanced approaches to consumer engagement, internal productivity, and communication. AI tools have the ability to strengthen your campaigns and analyze data to better connect you with your intended audience. As AI marketing trends begin to embrace AI’s capabilities, now is the time to adapt to the changing landscape of AI and develop a reliable, secure, and affordable AI implementation plan that stays ahead of the marketing trends and keeps your business from falling behind the curve.

Marketing has always been a human-centered industry. Adopting AI trends in digital marketing for your business doesn’t have to change that. It’s important to remember to use AI to enhance human work rather than replace it. Whether you’re using ChatGPT for analyzing data, Grammarly to review your writing, or Google Gemini to help with your research, you have total control over when and where you and your team utilize AI’s potential to avoid oversaturating your content.

Some of the latest marketing trends benefit marketers and business leaders by enhancing data comprehension and quickly repeating tasks. Here at Cork Tree, we have experience melding real-life marketing with artificial intelligence to produce the best results at the best price for our clients, and we understand how the current trends in AI can benefit businesses like yours. We’ve put together a list of five AI marketing trends to make your day-to-day life easier.

Top 5 AI Marketing Trends and Practical Applications

So, which current trends in AI should you keep an eye out for in 2025? 

AI has quickly evolved to provide insights into consumer behavior, target specified demographics, complete routine tasks, kickstart creative brainstorming, and analyze raw data. AI is improving digital marketing by delivering fresh perspectives and intuition to projects, changing the way that marketing reaches audiences. It is important to stay up to date with the future of marketing by implementing AI marketing trends that will keep your business engaged and successfully increase your return on investment.

1. Predicting Consumer Behavior

One major AI marketing trend is anticipating consumer behavior through data collection and predictive analytics. By collecting information about online presence, consumer statistics, patterns, and trends, various AI systems can foresee how consumers will likely respond to marketing strategies. 

A 2021 Gartner Marketing survey found that only 14% of businesses have a fully comprehensive, 360-degree view of their customers. Commonly referred to as a “digital twin,” AI can produce a digital simulation that imitates real-world scenarios to tackle this obstacle. Digital twins can test strategies and methods that optimize your consumer engagement. If provided with the most accurate data you have available, digital twin algorithms can be highly effective in test-running and monitoring your infrastructure to recognize pitfalls before your strategy is implemented in the real world. 

In order to establish a reputable rapport with your customer base and avoid losing their business to a competitor, consider how digital twins or predictive analytics might benefit your company. Cork Tree’s experts can work with you to discuss implementing marketing services that align with your vision and compete with the trends. 

2. Targeting Demographics

Alongside AI’s customer behavior prediction capabilities, it can also recognize patterns in varying demographics. Your marketing strategy will need to appeal to your audience across the board. AI programs like Census GPT analyze demographic data and purchasing and website histories to organize consumers by their interests, location, income, age, etc., allowing you to cater your marketing plan to the needs and desires of your current and potential customers and clients.

Consumers can get overwhelmed by the vast availability of products and services out there. They are not interested in being sold to, so your marketing strategy should instead seek to appeal to their interests and organically draw them in. To identify groups of people who are likely to be interested in what your business offers, your marketing strategy should strive to understand the right crowd.

3. Completing Routine Tasks

In 2025, AI is no longer going to be used solely for productivity, but it will become a proactive resource for growing businesses and maximizing ROI. How can AI best lend a hand to your team? What sort of monotonous tasks are hindering your progress? It’s important to recognize where your team could use a little support and implement AI for completing repetitive and mundane tasks to make sure that your team can put their time into creativity.  

Are you feeling overwhelmed by taking notes during your Zoom meetings? There are AI tools like Otter or Circleback that can take your notes for you, even differentiating between who says what. This way, you can spend less time scrawling and more time engaging. The future of marketing will continue to rely on human organizing and strategizing, but it will embrace technical advancements.

4. Igniting Creative Brainstorming

Authentic human creation resonates with human consumers. AI can’t do all your brainstorming for you, but it can be a great tool for getting your team out of a creative slump. AI can offer keywords or phrases to get your creative team talking. It prompts the conversation and leaves the birthing of innovative ideas to you!

Your marketing strategy should remain human-centered. The Harvard Business Review found that consumers don’t enjoy human-like AI. They want real human interaction. Use AI services like ChatGPT to kickstart your ideas, but make sure the concepts and interpretations are your own.

5. Analyzing Data

Web traffic patterns are shifting as AI search engines, like Google’s Search Generative Experience, perform searches for consumers. Your website will need to cater to this new crowd looking for keywords and quick answers. 

Analyzing raw data is a great use of AI to improve your marketing for strategies like SEO, Google Ads, and more. AI can provide algorithms that process large quantities of data from websites and web traffic patterns. What draws consumers to your website? How can you cater to your intended audience? Which aspects of your website are successful at this, and how can you make it even better? Adjusting to provide simple, quick results to web traffic searches will require minimizing your cluttered content and streamlining your website’s content.

Using AI Effectively in Your Marketing Strategy

AI will not take over digital marketing and advertising, but it will absolutely influence it. Marketing tools in 2025 can help with efficiency and marketing decisions informed by accurate data, but it’s also important to avoid producing generic content that loses its human qualities. AI can be intimidating. Though businesses are often hesitant to try it out, AI is bound to evolve, and you should be ahead of the curve when adapting to the changing marketing landscape. 

Your business cannot properly integrate AI without first understanding and developing an insightful marketing strategy that works for you. Create marketing for the future by partnering with Cork Tree Creative to learn how your campaign and products can keep up with AI marketing trends and balance the ethical challenges of current trends in AI.

AI Marketing Agency in St. Louis

Cork Tree Creative is a local marketing agency that knows how to balance human innovation with artificial intelligence. Implementing AI strategies that align with your brand’s goals is an essential way to keep up with trends in digital marketing. We can help businesses like yours avoid AI bias and responsibly achieve a brand strategy that competes with the forecasted future of AI and content marketing. AI can save you time and money and provide well-developed optimization initiatives that can transform your business. Consider using these tools to develop an innovative website, prompt some exciting brainstorming exercises, take notes, and share your voice with your audience.

Cork Tree offers digital advertising, branding, video content, and website-enhancing services from experienced professionals. Book a consultation to hear more about our services and revitalize your approach to AI marketing.

Benefits of Video Marketing for Businesses

In 2025, video marketing is more than just a trend; it is an essential tool for businesses looking to foster meaningful connections with their audience. But what are the benefits of video marketing, and how can strategic video content help your business drive more conversions?

The data is compelling: landing pages featuring videos can increase conversions by as much as 80%. Additionally, 73% of consumers report being more likely to make a purchase after watching a video explaining a product or service. Marketing videos for businesses is no longer optional—it’s a proven method to captivate audiences, communicate value, and turn potential leads into loyal customers.

At Cork Tree Creative, we understand the benefits of video marketing in today’s noisy digital world. When your business isn’t seen or heard, you miss out on valuable opportunities to turn communities into conversions. Our St. Louis video marketing services are designed to help your business create strategic, results-driven videos that enhance your marketing strategy, not just make noise.

3 Advantages of Video Marketing

By leveraging visual storytelling, businesses can not only convey their messages more effectively but also drive engagement and conversions. Here are three key benefits of video marketing for organizations like yours:

  1. Increased Audience Engagement and Brand Awareness: Videos are typically more engaging than static text, capturing users' attention more effectively. Additionally, videos can effectively communicate your message and brand value, strengthening brand awareness.
  2. Enhances Search Engine Optimization: Incorporating video content on your website enhances SEO by increasing user engagement, lowering bounce rates, improving click-through rates, and providing additional keyword opportunities, which signals to search engines that your content is valuable.
  3. Enhanced Conversion Rates: Videos that demonstrate product functionality or feature a satisfied customer explaining how your services benefited them are more likely to persuade viewers to purchase or engage further.

3 Types of Video Marketing to Drive Business Conversions

At its core, video marketing is about connection. Business video marketing bridges the gap between companies and their audiences. By combining customized videography with heartfelt storytelling, videos build trust, address customer pain points, and guide viewers toward action.

Here are three types of marketing videos that can deliver the conversions you’re looking for:

  1. Customer Testimonials: Let your happy customers do the talking. Authentic stories from real people build credibility and trust. Testimonial videos can be the perfect addition to your sales deck or the friendly reminder next to a CTA on your website. 
  2. Product Demonstrations: Show, don’t tell. Demos help potential customers understand exactly how your product or service solves their problems. Whether using these on your website, incorporating them in your social media strategy, or at your next sales meeting, video demonstrations can do the heavy lifting.
  3. Personalized Email Videos: A tailored touch goes a long way. These videos speak directly to your audience, making your message feel personal and relevant. Alongside creative email marketing campaigns, a video can be the cherry on top of your usual sales tactics. 

These formats don’t just capture attention—they create the “aha!” moments that turn customer curiosity into conversions.

3 Best Practices for Video Marketing Success

Creating marketing videos that deliver real results takes more than hitting “record.” To maximize the impact of your videography efforts, follow these three best practices below:

  1. Speak to Your Audience’s Intent: Know your audience and what they’re looking for. Whether they need information, inspiration, or a nudge to take action, tailor your video to meet their needs. A video marketing agency can help you draft a script or tailor your answers to fit the audience best.
  2. Keep It Snappy: Today’s audience values their time. Short, engaging videos are far more likely to hold attention and drive action. Our team knows the value of a good video, which is why we can help the same 2-minute-long video for sales transform into a quick social video or TikTok. Make your organization’s videography go the extra mile.
  3. Measure What Matters: Use analytics to track how your videos perform. Metrics like watch time and click-through rates can help you fine-tune your strategy for maximum impact. Partnering with a full-service marketing agency ensures these metrics are analyzed in the broader context of your overall marketing strategy.

Video Marketing Services in St. Louis

At Cork Tree Creative, we craft stories that drive results and meet your marketing objectives. Our videography services are designed to help your business connect, engage, and convert like never before. From concept development to production and analytics, our team delivers comprehensive video marketing solutions tailored to your business’s unique needs. Let’s make your vision a reality. Contact Cork Tree Creative today, and let’s turn your video ideas into your most powerful marketing tool.

To view more of Cork Tree Creative's videography work, check out our full video showcase.

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