Enterprise SEO Services
Search engine marketing (SEM) is often confused with search engine optimization (SEO) because of their mutual relation to search engines. But these two beasts are quite different, despite their similar names. Search engine marketing is the overlord, or umbrella that encompasses SEO as well as paid ads or pay per click (PPC). Marketers develop strategic campaigns that integrate both SEO and PPC towards amplifying their business’ online presence and optimizing to search engines and target customers alike. In simpler terms, SEM is the behind the scenes work that allows your website to show up on search engines’ results pages.
Navigating The Vast Search Engine Marketing Landscape
We’ve pioneered a number of successful SEM campaigns for a range of business clients. Let us help you get started on the right foot. We can save you the time and money that comes with learning all the subtle nuances of about search engine marketing. The first step of every SEM campaign is to conduct thorough research on your target audience. How can you reach your customers if you don’t truly understand them? Once you’ve created customer personas and developed a deep understanding of what keywords they’re searching for to find businesses like yours, you’re ready to begin planning the rest of your search engine marketing campaign.
Search Engine Marketing Options For Businesses
Business owners that decide to utilize a SEM campaign to increase visibility to their online presence have quite a few options to choose from. Let’s start with the SEO side.
Now that we have covered the organic side of SEM campaigns, let’s talk pay-per-click options.
Let Us Handle the Search Engine Marketing for Your Business
SEM involves a range of moving parts that need to be researched, planned, and tested before you’ll start seeing noticeable results. A deep understanding of SEO and PPC is key to maximizing desired web traffic to your business offerings. While PPC can be especially helpful for quick traffic boosts and lead generation, SEO helps with long term traffic and completing the bigger picture.
CORK TREE CREATIVE CAN HELP YOU BREAK THE MOLD WITH A STANDOUT SEM CAMPAIGN
Are you a business owner or marketing manager that wants to develop a proactive search engine marketing strategy? Let Cork Tree Creative take the reins. We will do the leg work to help your business gain maximum exposure in search engine results.