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Google Search Generative Experience - What You Need to Know

Google processes approximately 8.5 billion searches per day, which translates to about 5.9 million searches every minute or around 99,000 search queries per second. On average, a person conducts between three and four searches daily. At least, that's what Google's very own artificial intelligence (AI) Search Generative Experience (SGE) has to say about the topic.

Knowing what’s going on with Google and other search engines is essential because it affects how your business or product appears to users. Recently, if you’ve used Google, you might have noticed this new AI feature at the top of your search results. Also known as Gemini, Google claims the SGE feature "takes care of the legwork" for researching, planning, and brainstorming.

SGE is a significant innovation for both Google and its users, but what exactly is it? And, like any technological advancement, does it come with any potential drawbacks? As a business owner, it is imperative to understand the changes occurring in search engines, as they may affect how users interact with your website. Learn more about Google's Search Generative Experience (SGE) and explore how it may impact users and brands alike.

What Is the Search Generative Experience?

Google's SGE is a form of generative AI—an algorithm designed to create content such as text, images, audio, and code. The primary objective of this experimental AI is to provide users with quick, concise overviews and answers to their search queries without necessitating clicks on individual web pages.

The Search Generative Experience is designed to assist with tasks such as:

  • Getting answers
  • Obtaining general information on a topic
  • Understanding the main points of a complex subject
  • Learning how-to information

For instance, if you search for "how to wash your dishes," the feature might present a clear, step-by-step guide right at the top of your search results, as demonstrated by the screenshot below.

Benefits of Google's SGE

Google's Search Generative Experience is set to transform the landscape of online search, redefining how we discover and engage with information. This innovative feature offers a range of significant benefits that enhance user experience and efficiency:

  • Simple Overviews for Complex Topics: SGE can break down intricate topics into bite-sized pieces, making the information easily digestible for users.
  • Conversational and Interactive Results: SGE often provides answers in a conversational tone, making complex information more accessible and easier to understand.
  • Quick Answers: SGE can deliver quick, straightforward answers, saving users time when they need information promptly.

Despite its benefits, SGE also comes with some potential drawbacks. While search engines aim to provide accurate information, AI can sometimes:

  • Misinterpret Queries: Because human language is so complex, with words and phrases meaning different things depending on the context, sometimes artificial intelligence can misinterpret what the user is saying or asking. 
  • Provide Outdated Information: Google SGE searches the internet for relevant information in response to queries. However, it is unable to ascertain whether an answer is the most up-to-date or relevant. As a result, users may receive outdated or inaccurate information at times.
  • Fabricate Answers: The internet is a vast source of information, which includes content that is meant as a joke, exaggerated, or completely false. Google does not have checks and balances, so sometimes misinformation slips through the cracks and provides inaccurate answers to queries.

Instances of misinformation have been shared on platforms like Reddit, Twitter (now X), and TikTok, where users reported receiving bizarre or incorrect answers from SGE.

For example, one user reported that an AI-generated answer to the question "Cheese not sticking to pizza" suggested adding non-toxic glue to the sauce—a recommendation traced back to a Reddit thread from 11 years ago. Another user shared that the AI suggested eating "at least one small rock a day." One potential reason for this is that in February 2024, Reddit reported a $60 million data deal with Google, granting Google access to Reddit's data and forums. Reddit has extensive expertise and experience.

These examples highlight the potential danger of unregulated AI-generated answers and the risk of spreading misinformation.

How Google's New AI May Affect SEO

The introduction of SGE has raised concerns among search engine optimization experts about a decline in website traffic. With AI summaries providing immediate answers, users might be less inclined to click through to individual websites.

However, Google argues that while AI Overview offers initial information, users will likely continue their research, using web content as a “jumping-off point.”

The long-term impact of the Search Generative Experience on SEO remains to be seen, but as Google continues to update and refine this feature, its effects will become clearer.

Despite changes in Google's search landscape, search engine optimization (SEO) remains crucial for businesses looking to rank well on search engines such as Google. With ever-changing search trends like Search Generative Experience, it is imperative for your content to be in trusted hands. At Cork Tree Creative, we stay at the forefront of SEO trends and translate these insights into the websites and content we create. Contact our SEO experts today to learn how we can improve your website’s optimization to stay ahead in this evolving digital landscape.

What Is SEO in Digital Marketing?

Every website aims to gain visibility and conversions to increase its bottom line. One of the most effective ways to drive traffic and increase conversions is by incorporating search engine optimization (SEO) strategies into your digital marketing game plan.

This is important because, according to research, approximately 75% of internet users will not go past the first Google results page. This means the higher your website ranks, the more likely a user will visit your page and ultimately make a conversion.  

This is easier said than done, as SEO involves multiple factors and requires expertise to be used effectively. Luckily at Cork Tree Creative, our team is trained and experienced in SEO writing and can successfully implement SEO tactics into your website strategy.

What Is Search Engine Optimization?

SEO stands for search engine optimization and is the process of improving a website's placement in search engine results pages (SERPs). To rank on search engine results pages, an author typically writes content that has three primary goals in mind: EAT. EAT stands for expertise, authoritativeness, and trustworthiness. So, what does this mean for your content?

Prior to writing, an SEO author conducts extensive keyword research and gets familiar with their target audience. This enables the author to create content that aligns with what their target users are searching for and caters to their user intent. Contrary to popular belief, SEO should not come across as artificial and lifeless but rather empathetic, answering questions that users didn't even know they had. When you hit this sweet spot in SEO content writing, more people engage with your page, and Google recognizes your website's success, gradually pushing it up on the search engine results page. Websites rank higher when the content is easy to locate and read and when it's relevant and corresponds to people's search queries.

Fundamental SEO factors include creating quality content, improving user experience, and on-page optimization for specific keywords. Your website content must include competitive keywords that match your target audience’s search queries. It should also have accurate information so that readers and Google view your website as credible.

On the more technical side, SEO also deals with components, including optimizing page titles, headers, meta descriptions, image alt text, and internal links, all to improve user experience. The user experience involves mobile compatibility and user-friendliness, enabling effortless information retrieval and consumption.

Why Is SEO Important?

Visibility is one of the biggest benefits of SEO because it drives sales and conversions. Marketers who incorporate SEO strategies into their websites increase their search engine rankings and improve their bottom line. Having higher rankings gives your website more branding awareness and traffic. The more people click on your website, the more likely they will convert.

Conversions happen when users do something positive on your website like purchase a product or fill out a form. According to research, 78% of Google searches result in an online conversion. Although paid ads are an easy and effective way to convert, not everyone has the budget for this type of pay-to-play game. SEO is cost-effective for businesses since they generate conversions and boosts their return on investment (ROI).

How to Use SEO For Your Business

To enhance your business's success rate, it's important to utilize different types of SEO, including on-page, off-page, technical, and local SEO. These tactics work together and are crucial for increasing website visibility and sales. Cork Tree Creative has expertise in all types of SEO and can help optimize your website for success.

Our SEO process at Cork Tree starts with understanding the target audience of the business we're working with. We then conduct competitive keyword research to find out which keywords their competitors rank for. Next, we look for relevant and effective keywords that the website can rank for. For example, a large corporation with extensive knowledge may be able to rank for a keyword with 80% difficulty, while a newcomer to SEO may only be able to rank for a keyword with 40% ranking difficulty.

Once we've conducted our thorough keyword research, we begin piecing everything together. We focus on internal links, user intent, empathy, and keywords. Once we've written the content, it undergoes multiple rounds of edits before we upload it to the website. We carefully choose the meta details, such as the SEO title, meta description, and website slug. To increase the page's interactivity, we also include relevant alt text and titles for featured and internal images. Once everything is perfect, we publish the page.

However, publishing the page is not the end of the process. We add the page link to other relevant pages on the website to help users navigate the site. We also create social media posts to drive users to the website and ensure the page remains relevant by updating internal links and copy. These elements are crucial to achieving SEO success.

How to Use Keywords for SEO

Keyword research is a vital aspect of SEO. Picking and using targeted keywords in your content increases your website rankings. Search engines rank keywords that align with words users type into search engines.

We recommend developing content for SEO that matches your keywords and the user’s intent. You want these two things to complement each other. An easy way to find targeted keywords is by using free tools that generate top-rated keywords. Once you have found your keywords, it is important to implement them properly.

This very strategic and technical process involves writing quality content that targets your audience. Since search engines base their rankings on expertise, authoritativeness, and trustworthiness, your website should intertwine these three qualities. Craft your website copy with on-page SEO tactics and keyword research for maximized results.

What Is Technical SEO?

SEO is more than just writing; it’s also about user experience. Technical SEO improves the nitty-gritty of SEO, like site speed and loading time. You want your website to be user-friendly and easy for Google to crawl, making it easier for search engines to rank it. Successful technical SEO focuses on improving website user experiences so they stay on the page longer, make a conversion, and recommend the website to others.

With millions of websites on the internet, it is too easy for users to quickly exit a page if they find it hard to navigate. This is why it is crucial to make websites user-friendly so they stay engaged.

Organizing your website’s structure, improving your website’s mobile responsiveness, and increasing your website’s security help improve your website’s technical SEO for higher search engine rankings.

Local SEO Services

Local SEO optimizes websites to rank higher in local Google searches. Any business can benefit from local SEO if it has a physical location or serves a geographical area. Google search engine algorithms consider the user's location when they search local keywords. This happens even when a user doesn’t search “near me.” Optimizing your business for local SEO boosts ROI and visibility.

At Cork Tree Creative, we have the tools, skills, and experience to optimize each SEO type successfully. Our SEO-savvy content writers, web developers, and strategic planning services work together to create effective SEO solutions to drive traffic and improve your website performance.

On-Page SEO Rank Checker Tools

SEO is a complex and technical strategy that takes expertise and knowledge to perfect. SEO rank checker tools allow businesses to track keywords their competitors are ranking for and use similar keywords in their websites. By doing this, companies can increase their search engine rankings and organic traffic.

Having assistance from a marketing agency skilled in search engine optimization writing will help make this intricate process easier. At Cork Tree Creative, we use many SEO tools for different industries that boost their rankings and conversion rates. Your business will benefit from using one of these five tools to increase your website’s SEO.

ChatGPT Checker

ChatGPT, which stands for Generative Pretrained Transformer, is a relatively new AI chatbot that has become increasingly popular. This tool can craft high-quality content on almost any subject. The chatbot will produce natural and conversational language optimized for SEO by giving it a keyword or topic.

With the help of this tool, you can quickly generate content ideas with targeted keywords and save time researching. 

Although this tool is excellent for leveraging AI and SEO into your marketing, it must only be used as a partial replacement. SEO tools are meant to guide writers with analytics and research to improve their rankings and visibility. Even if it can write engaging and creative content, ChatGPT should not solely write your website copy. ChatGPT does not account for biases, cite sources, or fact-check information before producing it.

SEObility

SEObility is an SEO software that helps develop content and optimize websites. This tool provides on-page SEO audits, analyzes backlinks, targets keywords, and tracks rankings. One of the most significant features is that you can monitor your competition’s keyword strategies without them knowing.

While using this tool, you can access an SEO checker that analyzes your site for technical, on-page, and server issues. This SEO rank checker tool will show the meta information, page and link structure, page quality, and external factors affecting your website’s SEO.  

It's important to note that while this information can be incredibly useful, it's essential to have a comprehensive understanding of each topic and the best way to implement each suggestion to enhance your SEO rankings. For this reason, we recommend working alongside an SEO marketing firm that can apply these metrics and grow your company’s rankings.

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is an industry-leading website crawler that detects technical SEO issues on small and large websites. Unlike the rest, this tool collects data from on-page SEO elements, like meta descriptions, URLs, title tags, and headings, to give SEO recommendations.

This SEO tool is your best option if competing against more prominent corporate websites. A device that detects broken links, locates redundant content, and finds missing title tags will boost your website’s SEO and rankings. When these simple technical issues are fixed, Google will view your website as more credible and trustworthy and suggest it to users.

Google Search Console

Google Search Console is an SEO tool that helps people understand how their website performs based on Google searches. Unlike the other tools, Google owns this software and has a unique perspective since it’s directly from a search engine.

This software allows users to monitor server errors, site load issues, and hacking-related security problems. When these issues arise, Google Search Console explains how to fix them using SEO tactics.

Semrush Tool

Semrush is an all-in-one SEO tool that offers many different functions. It addresses technical issues, assists in writing optimizations, and gives detailed suggestions on receiving higher search engine rankings.

At Cork Tree Creative, we primarily utilize this SEO tool for our digital marketing clients. When we write blogs and website copy for other businesses, we continually optimize for search engine rankings using SEO audits. We use this tool to find keywords for each topic that will boost their SEO.

Our writing team then embeds these targeted keywords throughout their content so company blogs and websites start trending. Working hand in hand with a trusted SEO tool and marketing firm will give you successful results.

Hire an Agency that Utilizes SEO Rank Checker Tools

Although these tools are helpful, if you are unfamiliar with SEO writing and best practices, it is hard to decipher their feedback and how to act. Certain tools are better for specific services and businesses, so partnering with an agency that specializes in SEO will make this process more manageable. Our team at Cork Tree Creative knows how to utilize these SEO tools and use their results to enhance your website and blogs.

On-Page SEO Best Practice Tips

SEO writing is not a one-and-done project. To optimize your work, you must continually update your keywords and utilize different SEO tools. When businesses incorporate on-page SEO into their website copy, it improves their rankings on search engines.

Embedding these SEO best practices increases organic traffic and boosts conversion rates. You can track your SEO website performance with analytical tools like Google Analytics 4 and use it for optimization.

Mastering SEO takes experience and skill, and we recommend using a trusted marketing agency specializing in search engine optimization to see maximum results. At Cork Tree Creative, our writers are adept at writing compelling SEO copy for any industry’s website. Our checklist encompasses the four most important on-page SEO practices we incorporate into each website.

1. Select Targeted Keywords

Finding and using targeted keywords throughout your website will elevate your rankings and visibility. When people search questions on the internet, Google uses those exact or similar words to find information that meets the user’s queries. Adding those specific words and phrases to your website copy will make it easier for Google to find and suggest your website to different users.

Before selecting targeted words, you must understand and develop your website content around these keyword categories. Every keyword is divided into categories based on its length and search volume.

Short keywords are the most competitive and popular because they are so broad, bringing in high search traffic. Mid-tail keywords are three descriptive words that show up in more specific searches. Long-tail keywords are highly descriptive phrases that target a particular client’s need.

Our team can find those trending keywords, determine which type of keyword is best, and optimize them using our SEO tools and industry experience. We work alongside and showcase many businesses by driving their rankings and brand awareness through targeted keywords.

A line graph showing the search volume in comparison with the number of keywords for short-tail, medium-tail, and long-tail keywords.

2. Enhance Your Website Copy

Your website copy should be organized and easy to read so your viewers can quickly find the information they seek. When people search for questions on Google, they want an immediate answer, or they will click on another page. Enhancing your copy with structure, clear paragraphs, short sentences, and simple vocabulary will make it easier for users to read and for search engines to rank your content.

An effective structure guides readers throughout your page, keeps them engaged, and increases conversion rates. We recommend adding headers to create smooth transitions to each topic.

Since most people skim through articles and company blogs, keeping your paragraphs and sentences short and concise allows readers to get information quickly. Start with your main idea, and then segue into the rest of your content.

Ensure your vocabulary is broad enough that anyone reading it can understand, not just someone within your industry. You can easily reach more audiences and higher website rankings with more universal words and content.

Use these tips to address the user’s intent and increase website traffic.

3. Use Keywords in URLs, Meta Tags, and Header Tags

When choosing a name for your web pages, check that you are still optimizing keywords and phrases. Adding keywords to your URLs, meta tags, and header tags makes it easier for Google to rank your website pages higher.

When Google crawls a site for the first time, it gets an idea of your website and services based on the keywords in the URL. If your website has a clunky URL with no primary keywords, it will be harder for Google to interpret, rank, and suggest its content to other users.

We recommend adding one or two keywords to your URL that tell Google how your page should appear in search results. Keep it concise so Google does not view it as spam and use a keyword already used in your page or blog title.

Meta tags are the titles and descriptions that appear on the results page. Search engines use your meta tags to see if the information on your website can answer a user’s question. Have a competitive meta tag under 60 words that make readers choose your website over others and incorporate keywords for SEO.

Header tags are HTML tags that tell a browser how content on a page should be displayed. Keywords in your header tags make it easier for search engines to rank based on their hierarchical structure. It also gives your readers a nice content preview.

Every header tag is written as H1 through H6 and should be strategically placed throughout a page. H1 tags are the dominant header and should relay the content’s main idea. H2 and H3 tags are subheadings that explain more detailed information. H4, H5, and H6 tags are subsections.

4. Write Concise and Descriptive Alt Text

Since Google cannot read images, they rely on alt texts to understand the idea of your website. Adding descriptive alt text to your pictures is vital because, without it, Google will not use it on image searches. Additionally, alt text can be read aloud to blind users on a screen reader, enhancing your website’s accessibility. We recommend keeping your text short and using minimal keywords so it is not cluttered.

On-Page Optimization Services

Utilizing on-page SEO will give your business higher ratings on Google and increase your visibility. With so many different websites and information out on the internet, it is vital to stay competitive by using SEO.

Hiring a professional on-page SEO agency to help with SEO practices and techniques will elevate your website. At Cork Tree Creative, we ensure that your website and blogs continually rank with our search engine marketing services, expertise, and knowledge. Let us find your targeted keywords, write optimized content, and utilize internal links to grow your business.


Let a trusted agency update, review, and enhance your website and copy by using SEO. Cork Tree Creative will ensure that each on-page SEO asset will be executed appropriately.

When your business has a Google My Business Profile, people browsing on Google may be easily converted to customers. A Google Business Profile is a personalized profile that is free to all and easy to manage. Within your profile, you can create brand awareness, control your online presence, and so much more.

Why is Google My Business Important?

But why is it important for your company to utilize Google My Business Profile? There are many benefits to making use of this profile.

Digital Awareness

With over 3.5 billion users every day, Google is the most used search engine in the world. You can imagine what benefits come with utilizing this active search engine. When a business uses the Google My Business Profile, the visibility of the company increases and reaches a wider audience. By using this profile, your business can take up more space on Google’s search results, potentially developing further clientele.

Presentation Control

Additionally, businesses that use the Google Business Profile control their company’s presentation and guide first impressions. Through this page, a business can update its profile with its logo, links, and images. If a company wants to upload a menu, pictures of their products, include links to their website and Facebook, they can. By putting your best foot forward, you can cultivate your business’s image.  

Reviews and Ratings

Customer reviews and ratings can convince people whether to give your business a try. The Google My Business Profile allows customers to leave reviews and ratings. By utilizing this feature, your business can establish credibility within the community. By having more reviews on your profile, Google asserts more authority in your business as well. Additionally, feedback from customers can also allow your business to improve in areas where there may be a disconnect.

Interaction

When Google users search your business, they can call, direct message, or email your business through the profile. Businesses can attach information such as the business’s phone number, email address, and links to places like Facebook and websites. By connecting this information straight to your profile, your customer is in direct access to you. This relationship leaves the customer more satisfied, compared to the alternative of scrolling for all bits of information.

Google Maps

People are often searching for businesses around them on Google Maps. When a business updates its Google Business My Profile, the Google optimization will automatically improve your presence on Google Maps, too. The more information that your business adds to the profile, the more likely your company will show up as a result in Google.

Boosts Local SEO

When a business fills all the correct information in Google My Business, it indicates to Google that you offer services/products in a specific area. A fully utilized profile can lead to an increase in website traffic and more reviews.

Free

Above all, this profile is free! Any business can use the Google My Business Profile to turn Google searchers into customers.

How to Optimize

By controlling how your business appears, a company can acquire traffic, engage customers, and convert Google searchers to clients.

Create an Account

If your business does not already have an account, go to Google My Business and sign up with your business email address. From here, you can input your business name, business category, address, and contact information. Adding fun attributes like “women-owned” or “free Wi-Fi” can help your customers understand your business better.

Decide Business Category

Choosing the right category for your business can be difficult. It is best to pick a category that is most directly related to what your business is. Specifying your business category increases the likelihood that your business is discovered.

Complete Your Profile

If you have a profile already, it is essential that the information on your business profile is completely filled out and accurate. By stating the correct information, Google can better match your business to customers.

Upload Photos

By uploading high-quality photos, your business can stand out from the competition. These photos also extend credibility, as customers are more likely to believe your business is legitimate and reputable. Posting photos also improves your business’s visibility on Google Search and engages your audience.

Encourage Reviews and Questions

As aforementioned, reviews can create credibility. Encourage customers to write reviews or leave a star rating for your business. If a client leaves a positive review, reinforce their comment by thanking them. On the other hand, if a review is negative, address the issue and attempt to make it up to them. Additionally, people may leave questions in this section, and answering these can lead to satisfied customers. By replying to customers, you are also improving your SEO!

The better understanding your business has of Google My Business Profile, the better optimization Google will give it. When your Google My Business Profile is on point, searchers will react positively and potentially turn into customers!

Do you still need help, though? Cork Tree Creative can guide your business through the complicated world of marketing, SEO, Google Analytics, and more. Our creative, analytical team can help your business.

How to Make a Good Landing Page (The First Time)

One of the best ways to capture your audience's attention and keep them scrolling is by producing a landing page. When businesses add this to their websites, it immediately leads consumers to a certain product or service they are trying to sell.

A successful landing page generates sales and engages your audience. According to research, the average landing page conversion rate is around 10%. This is why creating and updating your page to feature new items and showcase any specials, coupons, or deals will drive sales. Although this may sound simple, building one takes research, planning, specialized insight, and a little intuition. Here’s how to land a landing page.

What’s a Landing Page Again?

A web page needs to inspire your target audiences to take some form of action. This is referred to as a “call to action”, or CTA. A CTA can be as simple as clicking on a link to learn more about a service or walking into a store to buy a product. Even uploading a social media post encouraging your followers to comment and tag a friend to score a free product is a CTA.

To maximize your visibility and rankings, integrate technical SEO techniques into your landing page and website. SEO gives your website a clear structure and makes it easier for Google to rank your page. Creating your landing page alongside a trusted marketing firm will elevate your brand awareness to advertise events, products, and services throughout your website. At Cork Tree Creative, we craft each page with marketing strategy and verbiage that will keep viewers engaged.

Here are some helpful tips we recommend when making an inspiring landing page.

1) Get cozy with your audience.

How well do you know what’s going on? Do you have any pages or posts that customers respond to more than others? Do a little digging, AKA market research. Search for high-performance pages and critically assess your audience’s actions. Use data tracking platforms like Google Analytics 4 to find important metrics like conversion and bounce rate, average session times, and the number of users visiting your landing page. Make sure to divide metrics by traffic source, so you can also pinpoint what’s really driving your sales.

2) Offer them something they actually want.

After talks with the financial, sales, and marketing departments, pull together a workable plan to reel them in. This can involve exclusive coupons, timed discounts on new product or services, or even just concise, helpful information they really need. If you want to build a newsletter or blog, the landing page can entice visitors by offering exclusive information about a product or service they may not know about yet, or that audiences tend to struggle with. If they’re intrigued by the content, odds are they’ll subscribe.

3) Put some meat on those bones.

Some businesses with one product or service may build a landing page that is the entire website. This appears as unreliable and a potential scam. Try to give your website depth. Make supplemental pages that go into detail about your product or service. Develop a simple blog that can stir awareness or provide helpful information that customers need to know. Landing pages are never supposed to replace the entire website, they’re more of a branding supplement to structured information, marketing, or sales campaigns.

4) Get to the point quickly.

Many people do not take the time to fully read websites, so the moment someone clicks on your website, you must hook them in. You essentially only have a few, crucial seconds (less than five) to get your target audience’s attention and keep it. Make sure your message is clear and concise. When you think you’ve finished crafting the messaging on your landing page, give the draft to a few people to edit and look over. Something you may find easy to understand may be confusing to someone who isn’t familiar with the digital marketing industry. Think of a landing page as a virtual flyer or sign, don’t bog your clients down with blocks of text or wordy descriptions. 

5) Show them your vision.

Images and videos are here to stay, so get used to it. Use visual elements in your landing page, because only text will send them away. Most people prefer visual over text. Make sure your graphic designer shows the landing page all the tender love and care it deserves.

6) Test the plan.

If you’re unsure which words to say, colors to use or images and videos to display, join the club. Narrow it down to two pages and AB test. Promote both equally, track metrics, and discover what your audience truly wants.

Still Need Help? 

Building a cohesive, relevant, and attractive landing page that converts the customers you want takes some well-directed and skilled effort. If you’d like specialized guidance backed by experience, our team at Cork Tree Creative can help. We have an analytical bunch of creatives that can swiftly draft and design a stellar landing page you can bring home to your parents. Just reach out, and we’ll get something started.

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