Open fast… or die slow. If you want to hit them where it converts, you’ll have to do it in the subject line. More specifically, the email subject line. Anyone sending a cold (or warm) email these days has to navigate the spam waters all the way through to the right person’s eyes. Even then, the outreach team’s job isn’t complete. Why? Because everyone who reads emails is basically trained or annoyed into avoiding anything that even remotely looks like spam. Thanks a lot for those aggressively pushy and intense email marketing campaigns. Never fear, curious marketer. Here’s how you can get it right the first time.
Email marketing can be difficult, and when the target audience reads your subject line, ya gotta’ make them feel it. It’s what gets the people going, after all. If you don’t capture their trust and attention in the first few seconds, you’ve dropped the ball. Odds are, they’ll probably mark you off as spam (mentally and literally) and move on. To avoid that dreaded wasteland of a folder, consider some quick tips for catchy subject lines and email best practices.
What’s your pitch to your target audience? What will you say to get them to open the email? This is one route you can take when drafting an email subject line, but it is not the only way. If the goal of your campaign is to grow awareness for your product or service, then you could offer a discount in the subject line.
No matter where you are in the sales funnel, getting up close and personal with your audience is always a good way to grab their attention. What pain points do your customers have? Offer them a solution. For example, if your customer always buys sneakers from your shoe store, it’s probably not the best idea to brag about new dress shoes in your subject line.
Act now! Don’t let time go to waste! So many marketing “gurus” think that establishing urgency will get your customer’s FOMO at an all-time high. But that is not always the case. For some demographics, maybe. But these types of subject lines reek of spam, and that isn’t even the worst of it. For those who open the email anyway, prepare for disappointment. Odds are, what you’re offering in the email body isn’t as cool as what they thought they’d get from your vague, urgent subject line. If you do choose to follow this path, make sure you’re as upfront as possible and don’t embellish just for an open.
Sometimes, using your customer's name in an email looks spammy, but mostly, it doesn’t. However, don’t use their name for every email… but do use it… and use it often. For example, you should use a customer's name when you’re thanking them or being sincere. Definitely use their first name in the opening of your email, but body templates are a talk for another time.
Keep it sweet and simple. Subject lines are supposed to be light and concise. You also can’t have it getting cut off if your customer reads the email with their mobile device or a minimized browser. For best practices, subject lines shouldn’t be longer than 30 characters. Test send the email and check for yourself. To sum up, the shorter, the better. Chit-chat is for inside the email.
If you’re like most people and have issues coming up with brilliant email subject lines, you’ve come to the right place. Here are a few helpful questions to consider when coming up with catchy email subject lines that will get your customers clicking “open” in no time.
We find that if you ask yourself the right questions during brainstorming sessions, sometimes the creative juices come pouring right out.
Anyone can say they have a stellar email marketing campaign with the best open rates in the biz. But how do you prove it? How is success in an email marketing campaign measured exactly? We just said it: open rates. However, that’s only half the battle. Motives, click-through rates, and engagement are also important. Ensure your email marketing software keeps tabs on the following metrics:
If you’re thinking of starting a successful email marketing campaign, make sure you’re using decent tracking software that will answer the questions that matter. In conclusion, paint a picture of your clients and their dreams, make them come true, and you’ll have a loyal customer for life.
If the whole email marketing thing seems a bit out of your wheelhouse, you’re not alone. Get out of the driver’s seat and let us take the wheel. Cork Tree Creative’s savvy marketing team knows what works and can put their bright minds together to amplify your email marketing campaigns to crowds that matter. We create customer personas and A/B tests, track important metrics, and get you where you need to be. Contact our creative marketing agency today to start sending out emails that work.
So, you’ve finally taken a look in the mirror and realized it’s time. Time to consider search engine marketing and give your website and marketing strategy the innovative update they deserve. Even if you’re a startup with no website at all, you’re clearly executing proper due diligence and researching marketing agencies and how they could possibly help your business idea thrive. While many smaller agencies out there provide parts of what’s needed, you may need a full-service marketing firm stocked up with offerings in a “one-stop-shop” type fashion. Learn about the structure of a digital marketing agency to determine if it is a good choice for building your business.
There are two main parts to a well-oiled marketing agency machine, and both need each other to function best. These parts encompass specialties in business operations and creative strategy.
People who fill these roles will plan and manage internal and external business operations. You have to take care of your own house before you can help others, right?
Internal operations make sure the firm itself is always running efficiently. Therefore, this division must consist of extremely organized and trustworthy individuals who excel at time management and enforcement. This can include a range of positions from the chief marketing officer to financial and project managers to IT and accounting. People who fill these roles wear many hats and may also help with other projects across the company.
Client-facing positions will make sure the firm takes care of accounts in a timely, effective manner. These roles can involve business development and planning, sales, account and client managers, and supervisors. Typically, people in these positions are the liaisons between the marketing agency and the client. They ensure business, project, and deadline goals are met and executed on both the client and agency side and offer support when needed. Naturally, these people must be friendly and easygoing but extremely organized, diligent, and dependable.
Those who handle creative strategy aim to advance the client’s projects according to established goals. This consists of teams in the creative, media, and technology departments. While external operations teams attain and manage customers and ensure their campaigns run smoothly, strategy is the campaign. This can encompass a range of roles throughout the department. Managers of creative strategy must also be analytical and critical thinkers who monitor the metrics of projects and ensure they’re efficiently sending the right message. Also, they come up with campaign ideas and coordinate with client operations, create content calendars, and assign projects to the rest of the team.
Creatives have a range of roles. For example, the creative team can include writers, website designers and developers, social media managers, and branding and creative designers. They make projects appealing while ensuring they are relevant and effective. They usually submit their work to managers for review, who then pass the completed work on to client account managers.
Media-focused teams handle the visibility of marketing campaigns. This can encompass UI / UX design, website development, graphic design, videography, photography, as well as digital ad and media creation. They also work in TV, radio, broadcast, billboards, magazines, and digital transitions. Employees must be well-versed in evolving media trends and understand how they affect the client’s business.
While strategic managers monitor and report campaign metrics, the technology team puts them in place and ensures all related tracking applications are integrated seamlessly throughout all platforms. They place email and ad campaigns, buy ad space, integrate platforms and systems, and facilitate appropriate marketing automation and software implementation. People who fill these roles must have a love for technology and analytics, with a creative and strategic eye for how best to utilize them across different campaigns.
If you have a big idea that needs the tender love and care only a full-service marketing agency can offer, you’ve come to the right place. Cork Tree Creative has multiple specialized capabilities you can pick and choose from to help your business hit the ground running right from the start.
Oh, the ‘pound’ sign. How far you’ve come. A hashtag is a powerful categorizing tool. More specifically, it is a symbol of grouping together like content that lives on social media. Somewhere around the year 2007, Twitter users were in a frenzy about how content was displayed across the platform. It was a big jumble of topics with no rhyme or reason. In an effort to control the chaos, hashtags were thrown into the mix. Now, posts on Twitter that contained keywords or phrases preceded by a ‘#’ symbol could be displayed in one cohesive place where interested parties could find them. All you had to do was search the keywords in the search bar, and it would pull up related posts, mentions, and other media with the same tags.
While the use of the hashtag for categorizing topics was born on Twitter, other social media platforms quickly followed suit. Facebook, Instagram, LinkedIn, and Pinterest also allow for content on their sites to be grouped by relevant hashtags. Groups that can benefit from adequate use of hashtags differ with each platform. Depending on your target audience, LinkedIn could be the best or only platform for you to shine. And shining bright on LinkedIn involves the proper use of hashtags (among other things). LinkedIn suggests using hashtags on its platform to establish credibility, reach people who value your offerings, and network and start conversations over shared goals and interests.
Yes of course, we wouldn’t be talking about them if they didn’t. One of the best ways to reach your audience in this saturated market is to target yourself to the people or entities that care. Why would you want to sell hair products to a bald person? Or a car for someone who only wants to use bikes or public transportation? Once you lock in your ideal audience’s wants and needs, you can use hashtags to your advantage. Additionally, LinkedIn is a great place to do it right now because, according to their user data from 2020, only (approximately) 1 to 2 percent of users are even creating content regularly on the platform. This gives you even more room to stand out versus on other social media.
Believe it or not, there’s a method to the hashtag madness, especially on LinkedIn. Being more of a showcase for businesses and talent, the content you post should be targeted, organized, and relevant to your audience. Not only must the tags be relevant, but they should also be work-appropriate. What works on one social media platform could jeopardize someone’s business on LinkedIn.
Hashtags can go anywhere you can write words. They go on your own LinkedIn posts, shared articles, comments, groups, messages, videos, images, and job postings. Anything that has a text box can contain a hashtag, but that doesn’t mean you can just put hashtags anywhere, and they’ll do what you want. While hashtags can go in comments and articles, this type of content doesn’t show up in search results. Try to keep hashtags at the end or embedded in your posts, media, and shared content. Hashtags aren’t meant to replace copy and shouldn’t be used as an alternative. This also appears unprofessional. One way to get the jump on where to place your hashtags is to write out your posts and then embed them where they make sense. They’re supposed to be used to complement and clarify your writing, not to replace it.
You may have assumed by now that the number of hashtags you should use on your LinkedIn posts also matters. You don’t want to have too many keywords; this will dilute your topic and can confuse your audience. Keep it concise, LinkedIn recommends the use of about 2 to 3 hashtags in each post. There’s technically no limit to how many hashtags you can use, but try to keep it short and simple with what matters most. Each industry varies, however, so if yours could benefit from more than three hashtags, don’t limit yourself, but also don’t get out of control.
During your hashtag research, you must decide whether to use long-tailed keywords as hashtags or use one-word or concise hashtags. Longer words or phrases have the advantage of less competition but are also in fewer search results. Concise, one-word, or popular keywords will have higher search volume but bring more competition. Understanding what type of hashtags to use is an evolving process that must continually be tested and evaluated.
This really depends on who you’re targeting, as different buzzwords will matter to different niches. Use hashtags exclusively depending on the specific post versus your entire brand. Are you a shoe company looking to sell comfortable sneakers to working-class folk who are always on their feet? You can do research on bigger companies doing the same thing. What hashtags do they use? Note selected hashtags on their posts with high customer engagement. Start following these hashtags and do a deep dive into all content in this niche. Following hashtags is as simple as searching for them on LinkedIn search, clicking them, and then hitting follow once you are on the related search results. Here, you can start to build a robust list of related keywords and phrases to test out on your LinkedIn posts to see if their hashtags resonate with your audience.
Researching and following hashtags on LinkedIn is a good way to get an idea about popular keywords and phrases in your niche but in order to access specific hashtag metrics and data on your LinkedIn content, you’ll need to use a media monitoring tool. You can monitor the hashtags you follow and see how many people also follow them, but that’s about it (for now) on hashtag metrics from content produced directly on LinkedIn. If you don’t use a monitoring tool, you can simply observe engagement in your content by taking notes on how many people interact with your posts. Metrics you can find include reactions, shares, follows, and comments.
Here are a few important things to avoid when utilizing hashtags on LinkedIn. Make sure you do not:
Here are a few tips and things to remember when drafting up tag ideas. Try to:
Can’t figure out hashtags? We can help. Cork Tree Creative has a knowledgeable team that specializes in the evolving nuances of social media. Your online presence is important and can be the difference between brand recognition... and rejection. Make sure you’re getting it right the first time. We can help you brainstorm which tags to use, where they should go, and how to get you right in that visibility sweet spot.
A well-designed website isn’t just about looking good—it’s about creating an experience that’s seamless, engaging, and, most importantly, effective. If visitors don’t find what they need within the first few seconds, they’ll bounce faster than you can say “back button.” So, what separates great website designs from forgettable ones? It all comes down to strategy, functionality, and user experience.
A great website should feel intuitive. Visitors shouldn’t have to dig to find the information they need. A clean, well-organized navigation menu ensures users can easily explore your site without frustration. Ideally, your main menu should be simple—no more than five to seven core sections like Home, About, Services, Blog, and Contact. Dropdowns can help organize additional pages without overwhelming users.
Consistent design is key here. The menu should stay in the same location on every page, and clickable elements—like buttons and links—should be easy to spot. If visitors can’t figure out where to go next, they won’t stick around to figure it out.
It’s not just about desktops anymore. Great website designs should adapt seamlessly to any screen—whether it’s a smartphone, tablet, or laptop. Mobile-first design isn’t a trend; it’s a necessity. With most web traffic coming from mobile devices, your site should load quickly, be easy to navigate on a smaller screen and adjust without awkward resizing.
Google also prioritizes mobile-friendly websites in search rankings. If your website design and development aren’t optimized for mobile, you’re not just frustrating users—you’re losing valuable search visibility.
A beautiful design is nothing without strong messaging. Your content should be clear, engaging, and relevant to your audience. Great website designs balance visuals with well-structured copy that speaks directly to visitors’ needs.
Headlines should be bold and attention-grabbing. Paragraphs should be short and easy to scan but optimized for search engines. Calls to action (CTAs) should guide users toward the next step, whether that’s filling out a form, making a purchase, or signing up for a newsletter. Every word should have a purpose.
If users have to hunt for your contact details, your website isn’t doing its job. Your phone number, email, and location should be easy to find, whether in the header, footer, or a dedicated “Contact” page (or all of the above).
And don’t forget social media. Linking to your Facebook, Instagram, LinkedIn, or other platforms helps users engage with your brand beyond the website. Adding these links to your footer ensures they’re accessible from every page.
Your website should be more than just a digital business card—it should be another team member helping with engagement, conversions, and brand credibility. At Cork Tree Creative, we specialize in great website designs that don’t just look good but actually work.
Need a site that stands out and performs? Let’s make it happen. Contact us today to discuss web design, SEO, and everything in between.
When people hear the name ‘Cork Tree Creative’, they often think that we are a tree-trimming company or a wine brand. Once we explain that we are a full-service marketing and PR firm, they often have questions regarding what we do and how we do it. “What actually is marketing?” “What can a marketing firm do for my business?” “Can I afford working with a marketing agency?” Just to name a few. In simple terms, at Cork Tree Creative, we strive to make our clients’ lives easier.
Whether we are managing a Google Ads campaign or designing a monthly e-newsletter, our goal is to make marketing simple, effective (and even fun) for our clients. If a business does not have the time or resources internally to maintain its marketing, that is where we come in. They can outsource their marketing services to our capable, seasoned team.
If you answered yes to any of the aforementioned questions, your business may benefit from outsourcing its marketing. Contact us today for a complimentary marketing consultation to discuss your business’s objectives.
So, you’ve got your company’s social media platforms ready to rock and it is time to start posting. Before you begin, ask yourself – “Ok, so when is the best time for me to throw these tweets, posts, and updates out to the public?” Well, be happy you’re here because we are going to teach you just that.
First things first, you want to know where most of your audience lives. This will help you determine what time zone you should focus your posting in. So, let’s say the majority of your customers are in Sweden, you’ll need to execute your posts during CET. Or maybe your largest audience is in the USA and Canada? You’ll want to focus on timing your posts during peak EST hours. Since EST hosts cities like New York and Toronto – this time zone has the largest number of people.
However, the more popular your brand is, the more time zones you’ll likely need to consider. Your goal here is to reach as many time zones and customers as possible without overdoing it. To determine what geographical area your audience is coming from you can use social media analytics tools to help plan which times work best for your business.
Now that we know you want to make sure you’re posting when your followers are online, this will be different for each platform and each brand. To go along with that, you need to post during your customers’ highest engagement period during the day, not just the largest audience. If you are posting on LinkedIn, your audience’s prime time of engagement will differ from the most engaging time for customers on Facebook or Twitter. A good way to do this is by not only tracking each platform separately, but also by tracking your competitors. See when they post and how those posts do in terms of engagement. (If it works for them, it’ll probably work for you!) By keeping track of when your audience is the most active, keeping up to date with current trends, holidays, and events, you can maximize engagement with your customers.
While it’s important to track your own social media metrics to determine the best time to post for your business, there are some general go-to times to get you started with your posting.
Best times to post: (data from Sprout Social)
In the end, your brand’s prime time to post is just as unique as your customer base and will vary channel to channel. While the times we mentioned above can get you started on the right path to posting, you will need to keep tracking your company’s data on each platform to find the optimal time to engage with your audience. Keep it up! With the right tools and constant improvement of your posting schedules, you will drive results and improve your social ROI for an awesome social media presence.
Do you have questions on how to leverage your company’s social media to build business and brand awareness? We have a team of social media strategists ready to help! Contact us today for more information.
Marketing is one of the best ways to ensure your business stands out in the saturated sea of competitor products or services that fight for your ideal customer’s attention. When you hire a full-service marketing agency, you’re recruiting a valuable and dedicated team that can expedite this process. Firms have the ability to streamline your business idea into a personalized, actionable plan that will effectively reach your audience. Also, it will get them to do what you want and maximize your return on investment (ROI).
There are countless ways hiring a marketing agency can benefit a business. When considering ROI, a marketing agency can help you be more:
Since marketing is something every business should incorporate into their budget, you may as well pick the cost-effective option. Marketing agencies help cut overhead costs easily racked up from paying the salaries of full-time marketing teams. Therefore, you will only pay for the services and hours that you need by hiring an agency on a project-by-project basis.
Speed through or completely avoid hassles from the learning curve in every new business venture. If you hire a marketing agency, they’ve already been down similar roads and can inform you of potential roadblocks and ways to avoid them. They make things efficient by guiding you through pain points while simultaneously mapping out solutions in a plan of attack curated to your business goals.
Effective firms have a balanced mix of creative and critically thinking minds that flow well together with one primary goal that unites them, to enhance your business idea. The combined reach of an entire marketing agency’s experiences, tools, specialties, and drive opens up the floor to a wealth of new ideas and results that can’t be easily duplicated.
Don’t need an entire marketing team? No problem. Pick and choose the specialized services you want us to focus on. Don’t know specifically what you need to make your business thrive? No big deal. Reliable agency account managers will listen to your hopes and dreams and bundle them into a customized proposal to fit your wants and needs, with no hidden surprises and unneeded add-ons. Full-service marketing firms should have a team of specialists that can help you with:
Experienced agencies have been marketing for long enough to know the characteristics, desires, and subtle nuances of varying target audiences and how best to reach them. The good firms have a range of different clients in their wheelhouse, so you can have confidence in their ability to seamlessly adapt and blend in with different topics and mediums like industry experts. Agencies can help you identify and reach your target audience with flare in a way that truly resonates with them. Also, they will have the data and research to back it up.
When in doubt, you can always consult a Top Digital Marketing Companies list to better vet your options. Stuck in a dense crowd of loud competitors? Hire a reputable marketing agency to amplify your voice, make a lasting impression, and secure that much-needed customer loyalty. You’ll be glad you did in the long run.
In today’s technology-driven, app-crazy, and influencer frenzy world, it can feel hard to keep up. You’ll want to begin utilizing social media to positively impact your business. Now, you might be wondering, “Where do I start?” Luckily, you’ve found us, and we are going to give you a simple play-by-play on how to create the perfect social media plan for your company.
Sit down and ask yourself this question: “What is my brand's mission?” This is the first step in helping to set your business goals and objectives. Once you have decided on these, it’s time to decide what you want to achieve from utilizing social media. Is it to increase awareness? Expand your brand's audience? Generate sales? Boost community engagement? Or are you trying to drive more traffic to your site? These are just some of the things your business may want to achieve from utilizing social media. These goals can help you determine which social media platforms are best for your biz and leverage social media effectively.
Next, take the time to get to know your target audience. This step is vital to the success of your social media plan. Knowing who your ideal customers are and what social platforms they are utilizing is crucial. For example, if your business is targeting millennials – Instagram may be one of the platforms you make a priority. However, if your product is geared more towards business-oriented professionals – LinkedIn should be your focus. If you already have business social media accounts created, it’s time to research your existing audience and how they interact with you. Remember, don’t spread yourself too thin by creating an account on every platform. Instead, focus on those platforms where your primary audience is.
Your social media content calendar is going to be the backbone of your social media strategy. This tool will allow you to stay organized, plan ahead, and ensure fresh, consistent content. This is where you can keep up with which campaigns your business is running this month, what holiday events you may be advertising, and more! Your content calendar should be unique to your company. If you are using social media management tools to automatically post for you, make sure it aligns with your content calendar. Your calendar should include what content you are posting, which platform you are posting on, what time you should post it, and any images, videos, text, or links. This way, when the time comes for you to share an update on your social channels, you and your team are ready!
As you are putting together your company’s social media plan, you will need to decide what metrics are most important to your brand. Then, track, analyze, and improve them. Keeping track of important metrics will allow you to know what works and what does not. Most social media platforms will allow you to navigate your page’s analytics. For Facebook, they are in the Insights tab. For Twitter, go to Twitter Analytics. And if you have a business account, Instagram does a good job of summarizing your content data for each post. While at first, this may be a trial-and-error situation, examining the real-time metrics of your campaigns can allow you to change your social media plans as you go.
Some of the most common and valuable metrics to pay attention to are engagement, impressions, reach, referrals, conversions, share of voice, and reply time.
Let’s talk about social media content. It’s important to stick to your company’s brand. You want your theme throughout your social platforms to stay true to you, like your “Instagram grid” should have an identifiable and cohesive aesthetic. More importantly, though, you want your followers to interact with you, and there are several ways of achieving this. Creating polls on your favorite platforms is a sure way to get your audience involved and a great way to learn a little more about them. One of the best ways to engage with someone is to ask them questions.
Also, it’s vital to stay up to date on all the social media trends. Is a certain song viral on TikTok right now? Hop on that movement and create an engaging TikTok video about your product or brand. Then, share it to the reels on Instagram for increased exposure. Overall, remind your audience that there are humans behind your posts. Content that shows off your company’s “human side” will help you connect with your followers more than anything.
Never undervalue the power of a social media plan! In today’s world, a strong social media presence is vital to any company’s success. If you have any questions about curating a social media plan for your business, contact us!
When your business has a Google My Business Profile, people browsing on Google may be easily converted to customers. A Google Business Profile is a personalized profile that is free to all and easy to manage. Within your profile, you can create brand awareness, control your online presence, and so much more.
But why is it important for your company to utilize Google My Business Profile? There are many benefits to making use of this profile.
With over 3.5 billion users every day, Google is the most used search engine in the world. You can imagine what benefits come with utilizing this active search engine. When a business uses the Google My Business Profile, the visibility of the company increases and reaches a wider audience. By using this profile, your business can take up more space on Google’s search results, potentially developing further clientele.
Additionally, businesses that use the Google Business Profile control their company’s presentation and guide first impressions. Through this page, a business can update its profile with its logo, links, and images. If a company wants to upload a menu, pictures of their products, include links to their website and Facebook, they can. By putting your best foot forward, you can cultivate your business’s image.
Customer reviews and ratings can convince people whether to give your business a try. The Google My Business Profile allows customers to leave reviews and ratings. By utilizing this feature, your business can establish credibility within the community. By having more reviews on your profile, Google asserts more authority in your business as well. Additionally, feedback from customers can also allow your business to improve in areas where there may be a disconnect.
When Google users search your business, they can call, direct message, or email your business through the profile. Businesses can attach information such as the business’s phone number, email address, and links to places like Facebook and websites. By connecting this information straight to your profile, your customer is in direct access to you. This relationship leaves the customer more satisfied, compared to the alternative of scrolling for all bits of information.
People are often searching for businesses around them on Google Maps. When a business updates its Google Business My Profile, the Google optimization will automatically improve your presence on Google Maps, too. The more information that your business adds to the profile, the more likely your company will show up as a result in Google.
When a business fills all the correct information in Google My Business, it indicates to Google that you offer services/products in a specific area. A fully utilized profile can lead to an increase in website traffic and more reviews.
Above all, this profile is free! Any business can use the Google My Business Profile to turn Google searchers into customers.
By controlling how your business appears, a company can acquire traffic, engage customers, and convert Google searchers to clients.
If your business does not already have an account, go to Google My Business and sign up with your business email address. From here, you can input your business name, business category, address, and contact information. Adding fun attributes like “women-owned” or “free Wi-Fi” can help your customers understand your business better.
Choosing the right category for your business can be difficult. It is best to pick a category that is most directly related to what your business is. Specifying your business category increases the likelihood that your business is discovered.
If you have a profile already, it is essential that the information on your business profile is completely filled out and accurate. By stating the correct information, Google can better match your business to customers.
By uploading high-quality photos, your business can stand out from the competition. These photos also extend credibility, as customers are more likely to believe your business is legitimate and reputable. Posting photos also improves your business’s visibility on Google Search and engages your audience.
As aforementioned, reviews can create credibility. Encourage customers to write reviews or leave a star rating for your business. If a client leaves a positive review, reinforce their comment by thanking them. On the other hand, if a review is negative, address the issue and attempt to make it up to them. Additionally, people may leave questions in this section, and answering these can lead to satisfied customers. By replying to customers, you are also improving your SEO!
The better understanding your business has of Google My Business Profile, the better optimization Google will give it. When your Google My Business Profile is on point, searchers will react positively and potentially turn into customers!
Do you still need help, though? Cork Tree Creative can guide your business through the complicated world of marketing, SEO, Google Analytics, and more. Our creative, analytical team can help your business.
One of the best ways to capture your audience's attention and keep them scrolling is by producing a landing page. When businesses add this to their websites, it immediately leads consumers to a certain product or service they are trying to sell.
A successful landing page generates sales and engages your audience. According to research, the average landing page conversion rate is around 10%. This is why creating and updating your page to feature new items and showcase any specials, coupons, or deals will drive sales. Although this may sound simple, building one takes research, planning, specialized insight, and a little intuition. Here’s how to land a landing page.
A web page needs to inspire your target audiences to take some form of action. This is referred to as a “call to action”, or CTA. A CTA can be as simple as clicking on a link to learn more about a service or walking into a store to buy a product. Even uploading a social media post encouraging your followers to comment and tag a friend to score a free product is a CTA.
To maximize your visibility and rankings, integrate technical SEO techniques into your landing page and website. SEO gives your website a clear structure and makes it easier for Google to rank your page. Creating your landing page alongside a trusted marketing firm will elevate your brand awareness to advertise events, products, and services throughout your website. At Cork Tree Creative, we craft each page with marketing strategy and verbiage that will keep viewers engaged.
Here are some helpful tips we recommend when making an inspiring landing page.
How well do you know what’s going on? Do you have any pages or posts that customers respond to more than others? Do a little digging, AKA market research. Search for high-performance pages and critically assess your audience’s actions. Use data tracking platforms like Google Analytics 4 to find important metrics like conversion and bounce rate, average session times, and the number of users visiting your landing page. Make sure to divide metrics by traffic source, so you can also pinpoint what’s really driving your sales.
After talks with the financial, sales, and marketing departments, pull together a workable plan to reel them in. This can involve exclusive coupons, timed discounts on new product or services, or even just concise, helpful information they really need. If you want to build a newsletter or blog, the landing page can entice visitors by offering exclusive information about a product or service they may not know about yet, or that audiences tend to struggle with. If they’re intrigued by the content, odds are they’ll subscribe.
Some businesses with one product or service may build a landing page that is the entire website. This appears as unreliable and a potential scam. Try to give your website depth. Make supplemental pages that go into detail about your product or service. Develop a simple blog that can stir awareness or provide helpful information that customers need to know. Landing pages are never supposed to replace the entire website, they’re more of a branding supplement to structured information, marketing, or sales campaigns.
Many people do not take the time to fully read websites, so the moment someone clicks on your website, you must hook them in. You essentially only have a few, crucial seconds (less than five) to get your target audience’s attention and keep it. Make sure your message is clear and concise. When you think you’ve finished crafting the messaging on your landing page, give the draft to a few people to edit and look over. Something you may find easy to understand may be confusing to someone who isn’t familiar with the digital marketing industry. Think of a landing page as a virtual flyer or sign, don’t bog your clients down with blocks of text or wordy descriptions.
Images and videos are here to stay, so get used to it. Use visual elements in your landing page, because only text will send them away. Most people prefer visual over text. Make sure your graphic designer shows the landing page all the tender love and care it deserves.
If you’re unsure which words to say, colors to use or images and videos to display, join the club. Narrow it down to two pages and AB test. Promote both equally, track metrics, and discover what your audience truly wants.
Building a cohesive, relevant, and attractive landing page that converts the customers you want takes some well-directed and skilled effort. If you’d like specialized guidance backed by experience, our team at Cork Tree Creative can help. We have an analytical bunch of creatives that can swiftly draft and design a stellar landing page you can bring home to your parents. Just reach out, and we’ll get something started.
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